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Menards to continue IndyCar sponsorship with Team Penske

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Menards plans to continue sponsoring a Team Penske IndyCar in 2018 and beyond, meaning the vibrant, striking, fluorescent highlighter yellow livery will continue as part of the grid.

Team Penske confirmed this Wednesday as part of its greater NASCAR sponsorship announcement for 14 races with Ryan Blaney in the Monster Energy NASCAR Cup Series, in addition to 22 races it will sponsor Paul Menard with the Wood Brothers.

Menards had a several-race deal backing 2016 Verizon IndyCar Series champion Simon Pagenaud last year, Pagenaud having delivered hugely on John Menard’s comeback with a win at the company’s first race as primary sponsor, the INDYCAR Grand Prix at the Indianapolis Motor Speedway road course.

Pagenaud also won this year with Menards at Phoenix, for his first oval victory. Menards stepped up to a 10-race primary sponsor number, announced last year at Sonoma.

A Team Penske spokesperson told NBC Sports the plan for the moment is that the Menards support will continue with Pagenaud’s car into 2018.

“Having a company like Menards, and a businessman like John Menard, be a part of the growth with the No. 12 team is terrific for our organization,” said Roger Penske.

“Menards has a winning tradition in motorsports and Team Penske looks forward to adding to that legacy. We have enjoyed a productive relationship with Menards through our INDYCAR program, and they were a key part of our championship effort last season. We are excited about the opportunity to grow with them in NASCAR beginning next season.”

Michelin appoints new North American motorsports director

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Michelin North America has named Tony Ménard as director of motorsports, effective Jan. 1, 2020.

Ménard is succeeding Chris Baker, who has held the role for the past eight years. Baker is scheduled to retire in March of 2020, ending a lengthy career that began with Michelin in 1982.

“Chris has played a vital role in the growth and success of our motorsports program, both for BFGoodrich and Michelin in North America,” said Matthieu Bonardel, global director for Michelin Group’s motorsports business entity. “His passion and understanding for motorsport fueled growth in the organization and established credibility in the market. Chris’s leadership propelled the Group, which experienced tremendous success with race wins, and advanced the way the brands leveraged our motorsports participation to benefit the overall business.”

A native of Le Mans, France, Ménard has served in several positions during his 30-year career with Michelin, most recently serving global business leader for Michelin brand in the passenger-vehicle category. Ménard has worked closely with the North American motorsports team since early July in preparation for the transition.

Baker oversaw the development of the motorsports function for Michelin and BFGoodrich Tires brands as a single business unit in North America. He also directed the expansion of Michelin’s involvement in IMSA sports-car racing as the “Official Tire of IMSA” and BFGoodrich Tires partnership with SCORE International Racing as the “Official Tire of SCORE.”

During Baker’s tenure, BFGoodrich achieved an unprecedented 650 off-road class wins, including five overall victories in the Baja 1000. The brand also demonstrated performance in the Battery Tender Global Mazda MX5 Cup presented by BFGoodrich Tires, Lucas Oil Off Road Racing, Ultra4 King of Hammers, and provided strong support of grass roots racing across North America with the Sports Car Club of America (SCCA), National Auto Sport Association (NASA), and Super Production Challenge in Canada.

“I am incredibly grateful to Michelin for the opportunities and support throughout my career, and to all the folks that I have worked with and continue to work with,” Baker said. “I want to thank all the teams, partners, officials and fans who have made our relationships so successful and are essential to the brands’ successes. I look forward to witnessing the continued success of our motorsports programs under Tony’s leadership, as well as the contributions of the Michelin Motorsport North America staff and volunteers, who are completely dedicated and invested in representing our brands in competition.”