Report: Verizon likely to drop IndyCar title sponsorship after ’18

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One of the under-the-radar elements that’s percolated in the Verizon IndyCar Series paddock this year is Verizon’s activation strategy itself, in its fourth year of its first five-year deal as title sponsor of the championship.

Hulman & Co. CEO Mark Miles, head of INDYCAR’s parent company, told the Sports Business Journal’s Adam Stern while he thinks it’s likely Verizon will end its title sponsorship of the series after 2018, they hope to continue the relationship in a different capacity.

While Verizon got in before 2014, IndyCar was a viable platform for the wireless company to activate in a way it couldn’t in NASCAR, when Sprint was the Cup Series’ title sponsor.

That’s since changed with Sprint’s contract ending after 2016. Verizon still activates within the paddock, working with CSM Sport & Entertainment, but its activation outside the paddock has seemed rather limited this year.

Verizon’s primary point of access or reference point of digital technology has been the Verizon IndyCar Mobile app, which was initially only for Verizon Wireless users but was later expanded to other carriers. That provides some app-specific exclusive content as well as a compilation of written, photographic and video content from IndyCar.com.

Even in the paddock, a Verizon-sponsored “Lunch with Legends” series – where some of IndyCar’s stars from the past had lunch at tracks with fans to provide some exclusive access – was not retained for 2017. Verizon hosted an event at a 5G-outfitted house in Indianapolis this year, prior to the Indianapolis 500, to showcase some of that network capability and virtual reality (VR) technology.

Provided Verizon does not continue as title sponsor past 2018, it would leave the IndyCar series in almost the same situation as prior title sponsor IZOD was in 2013, with a lame duck year.

The absence of a Verizon contract renewal has lurked beneath the surface all year in a year when INDYCAR (sanctioning body) has announced several long-term extensions with key manufacturer partners Dallara, Firestone, Chevrolet, Honda and many of its race tracks.

The competition side of IndyCar has done rather well and has enough momentum with Jay Frye at the head of its President of Competition and Operations for the last two years.

But it’s imperative for IndyCar’s sake its commercial side does as well too, which will make the 2018 season an interesting one from a “how to progress” and find a partner that can truly activate to lift the series’ profile even bigger than it is now.

The title sponsor evolution and the series’ new TV contract, with the current one set to end after 2018, enter as the early leaders in the clubhouse for biggest off-track stories to follow over the winter and into the start of 2018.

Final 2023 Rolex 24 at Daytona results, stats

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DAYTONA BEACH, Fla. — The 2023 Rolex 24 at Daytona overall results were all streaks: two consecutive victories in the endurance classic for Meyer Shank Racing and three in a row for Acura.

And Helio Castroneves became the second driver to win three consecutive Rolex 24s and the first to win in three straight years (Peter Gregg won in 1973, ’75 and ’76; the race wasn’t held in ’74 because of a global oil crisis).

Starting from the pole position, Tom Blomqvist took the checkered flag in the No. 60 ARX-06 that led a race-high 365 of 783 laps with co-drivers Castroneves, Simon Pagenaud and Colin Braun.

RESULTS: Click here for the finishing order in the 61st Rolex 24 at Daytona l By class

Meyer Shank Racing now has two Rolex 24 victories and the 2022 championship since entering the premier prototype category of the IMSA WeatherTech SportsCar Championship in 2021.

“I think what’s so special about this team is we are a small team compared to some of our opponents, but the atmosphere, the way we work, enables people to get the best out of themselves, and I think that’s why we’re such high achievers,” Blomqvist said. “I think there’s no egos. It’s a very open book, and that just enables each and every one of us to reach our potential. I think that’s why we’ve achieved so much success in really a short time at this level of competition.”

It’s the 16th IMSA victory for MSR.

The 61st running of the Rolex 24 at Daytona marked the debut of the Grand Touring Prototype category that brought hybrid engine technology to IMSA’s top level.

In other categories:

LMP2: James Allen passed Ben Hanley on the final lap and delivered a victory in the No. 55 ORECA by 0.016 seconds. It’s the second IMSA victory for Proton Competition, which last won at Sebring in 2012. It was the first Rolex 24 victory for Allen and co-drivers Gianmaria Bruni, Fred Poordad and Francesco Pizzi.

GTD Pro: Cooper MacNeil won in the last start of his IMSA career as the No. 79 Mercedes-AMG GT3 scored the first Rolex 24 at Daytona for WeatherTech Racing and the team’s fourth career victory.

MacNeil, who co-drove with Maro Engel, Jules Gounon and Daniel Juncadella, earned his 12th career victory and first at the Rolex 24.

“Winning by last IMSA race is tremendous,” MacNeil said.

GTD: The No. 27 Heart of Racing Team delivered the first Rolex 24 at Daytona for Aston Martin, which has been competing in endurance races at Daytona International Speedway since 1964. Drivers Marco Sorensen, Roman De Angelis, Darren Turner and Ian James (also the team principal) earned the victory in the English brand’s 13th attempt.

It’s also the first Rolex 24 at Daytona win for Heart of Racing, which has seven IMSA wins.

LMP3: Anthony Mantella, Wayne Boyd, Nico Varrone and Thomas Merrill drove the No. 17 AWA Duqueine D08 to victory by 12 laps for the team’s first class win in IMSA.


STATS PACKAGE FOR ROLEX 24 HOURS OF DAYTONA:

Fastest laps by driver

Fastest laps by driver after race (over the weekend)

Fastest laps by driver and class after race

Fastest lap sequence

Lap chart

Leader sequence

Race analysis by lap

Stint analysis

Time cards

Pit stop time cards

Best sector times

Race distance and speed average

Flag analysis

Weather report

NEXT: The 2023 IMSA WeatherTech SportsCar Championship season will resume with the Mobil 1 Twelve Hours of Sebring March 18 with coverage across NBC, USA and Peacock.