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Report: Verizon likely to drop IndyCar title sponsorship after ’18

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One of the under-the-radar elements that’s percolated in the Verizon IndyCar Series paddock this year is Verizon’s activation strategy itself, in its fourth year of its first five-year deal as title sponsor of the championship.

Hulman & Co. CEO Mark Miles, head of INDYCAR’s parent company, told the Sports Business Journal’s Adam Stern while he thinks it’s likely Verizon will end its title sponsorship of the series after 2018, they hope to continue the relationship in a different capacity.

While Verizon got in before 2014, IndyCar was a viable platform for the wireless company to activate in a way it couldn’t in NASCAR, when Sprint was the Cup Series’ title sponsor.

That’s since changed with Sprint’s contract ending after 2016. Verizon still activates within the paddock, working with CSM Sport & Entertainment, but its activation outside the paddock has seemed rather limited this year.

Verizon’s primary point of access or reference point of digital technology has been the Verizon IndyCar Mobile app, which was initially only for Verizon Wireless users but was later expanded to other carriers. That provides some app-specific exclusive content as well as a compilation of written, photographic and video content from IndyCar.com.

Even in the paddock, a Verizon-sponsored “Lunch with Legends” series – where some of IndyCar’s stars from the past had lunch at tracks with fans to provide some exclusive access – was not retained for 2017. Verizon hosted an event at a 5G-outfitted house in Indianapolis this year, prior to the Indianapolis 500, to showcase some of that network capability and virtual reality (VR) technology.

Provided Verizon does not continue as title sponsor past 2018, it would leave the IndyCar series in almost the same situation as prior title sponsor IZOD was in 2013, with a lame duck year.

The absence of a Verizon contract renewal has lurked beneath the surface all year in a year when INDYCAR (sanctioning body) has announced several long-term extensions with key manufacturer partners Dallara, Firestone, Chevrolet, Honda and many of its race tracks.

The competition side of IndyCar has done rather well and has enough momentum with Jay Frye at the head of its President of Competition and Operations for the last two years.

But it’s imperative for IndyCar’s sake its commercial side does as well too, which will make the 2018 season an interesting one from a “how to progress” and find a partner that can truly activate to lift the series’ profile even bigger than it is now.

The title sponsor evolution and the series’ new TV contract, with the current one set to end after 2018, enter as the early leaders in the clubhouse for biggest off-track stories to follow over the winter and into the start of 2018.

Todd LeDuc advances two positions in Monster Jam Power Rankings

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Neil Elliott held onto the top spot in the Monster Jam Power Rankings, but he has a new driver sniffing his exhaust as Todd Leduc advanced two positions to second this week.

The Stadium Series Green continues to hold the advantage in the Power Rankings with Elliott topping the chart, Morgan Kane in fourth, and Ryan Anderson eighth, but there is an equitable distribution among the other series throughout the field.

Notably, Leduc and his Monster Energy truck in the Stadium Series Red closed the gap with a 38-point overall victory at US Bank Stadium in Minneapolis, MN. Leduc achieved his win through consistency, pocketing the overall without winning a single individual event. Leduc’s best session was a second-place finish to Mike Vaters II in Overkill Evolution by .001 points.

Meanwhile on the West Coast, Elliott rambled on. Elliott won his sixth skills challenge in seven contests so far. That contributed to his 35 points for the event at PETCO Park in San Diego and allowed him to hold onto the No. 1 slot in the Monster Jam Power Rankings.

Colton Eichelberger also held station. Third last week, he entered the Rocket Mortgage Fieldhouse on a mission in the Triple Threat Series Central. He topped the event points in all four events with timed race wins in each session, ATV race wins in three of the four, three wins in the speedster obstacle course, two freestyle wins and one win in the donut competitions.

MORE: Ryan Anderson and the anatomy of a Monster Jam freestyle run

Morgan Kane and Grave Digger had a rough night. He was ousted from the racing event in Round 2 by Max-D and Elliott. He failed to win either of the other two competitions of the night and ended with 29 points, which was a distant third to Ryan Anderson’s Son-Uva Digger (37) and Max-D (35).

Brandon Vinson moved up to the fifth position with three wins in the Triple Threat Series West. During the weekend he earned seven session wins, including a sweep of the speedster obstacle course and two victories in the two-wheel skills challenge.

Tom Meents debuted on the Monster Jam Power Rankings in 10th by winning the overall in back to back nights of the Stadium Series Yellow. The Saturday show can be seen Feb. 22 at 11:30 p.m. on NBCSN (click here for streaming). The highlight of Meents’ weekend were race wins on Saturday and Sunday, defeating Coty Saucier in a Monster Energy truck on Night 1 and Eric Swanson in Obsessed on Night 2.

Power Rankings

1. Neil Elliott–same
2. Todd LeDuc–up 2
3. Colton Eichelberger-same
4. Morgan Kane–down 2
5. Brandon Vinson–up 1
6. Tyler Menninga–up 1
7. Coty Saucier–down 2
8. Ryan Anderson–same
9. Linsey Read–up 1
10. Tom Meents-new for 2020

Upcoming TV Schedule (All showings on Eastern time on NBCSN)

Oakland: February 22 (Saturday); 11:30 p.m.
Miami: March 1 (Sunday); 12 a.m.
Jacksonville: March 9 (Monday); 6 p.m.
Detroit: March 21 (Saturday); 11 p.m.
Las Vegas: March 28 (Saturday); 7 p.m.
Santa Clara: April 11 (Saturday); 7 p.m.
Philadelphia: April 17 (Friday); 2:30 p.m.
Denver: April 25 (Saturday); 6:30 p.m.
Monster Jam World Finals Racing: May 9 (Saturday); 5 p.m.
Monster Jam World Finals: May 19 (Tuesday); 4 p.m.
Monster Jam World Freestyle: May 20 (Wednesday); 12 a.m.
Monster Jam World Finals: June 20 (Saturday); 2:30 p.m.