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Report: Verizon likely to drop IndyCar title sponsorship after ’18

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One of the under-the-radar elements that’s percolated in the Verizon IndyCar Series paddock this year is Verizon’s activation strategy itself, in its fourth year of its first five-year deal as title sponsor of the championship.

Hulman & Co. CEO Mark Miles, head of INDYCAR’s parent company, told the Sports Business Journal’s Adam Stern while he thinks it’s likely Verizon will end its title sponsorship of the series after 2018, they hope to continue the relationship in a different capacity.

While Verizon got in before 2014, IndyCar was a viable platform for the wireless company to activate in a way it couldn’t in NASCAR, when Sprint was the Cup Series’ title sponsor.

That’s since changed with Sprint’s contract ending after 2016. Verizon still activates within the paddock, working with CSM Sport & Entertainment, but its activation outside the paddock has seemed rather limited this year.

Verizon’s primary point of access or reference point of digital technology has been the Verizon IndyCar Mobile app, which was initially only for Verizon Wireless users but was later expanded to other carriers. That provides some app-specific exclusive content as well as a compilation of written, photographic and video content from IndyCar.com.

Even in the paddock, a Verizon-sponsored “Lunch with Legends” series – where some of IndyCar’s stars from the past had lunch at tracks with fans to provide some exclusive access – was not retained for 2017. Verizon hosted an event at a 5G-outfitted house in Indianapolis this year, prior to the Indianapolis 500, to showcase some of that network capability and virtual reality (VR) technology.

Provided Verizon does not continue as title sponsor past 2018, it would leave the IndyCar series in almost the same situation as prior title sponsor IZOD was in 2013, with a lame duck year.

The absence of a Verizon contract renewal has lurked beneath the surface all year in a year when INDYCAR (sanctioning body) has announced several long-term extensions with key manufacturer partners Dallara, Firestone, Chevrolet, Honda and many of its race tracks.

The competition side of IndyCar has done rather well and has enough momentum with Jay Frye at the head of its President of Competition and Operations for the last two years.

But it’s imperative for IndyCar’s sake its commercial side does as well too, which will make the 2018 season an interesting one from a “how to progress” and find a partner that can truly activate to lift the series’ profile even bigger than it is now.

The title sponsor evolution and the series’ new TV contract, with the current one set to end after 2018, enter as the early leaders in the clubhouse for biggest off-track stories to follow over the winter and into the start of 2018.

NHRA Phoenix winners: Steve Torrence, Tommy Johnson Jr., Erica Enders

Photos and videos courtesy NHRA
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Missing the season-opening race two weeks ago didn’t have much impact upon two-time defending NHRA Top Fuel champ Steve Torrence, as he roared to victory in Sunday’s finals of the NHRA Arizona Nationals at Wild Horse Pass Motorsports Park near Phoenix.

“First round I had a little bit of the jitters,” Torrence said after the 37th win of his Top Fuel career, including 29 since the start of the 2017 season. “We missed [the season opener in Pomona, California] so you came here and this is the first round of the first race of the season for us and I was a little bit nervous to go up there.

“We’re just going to see how the races go and what the weather throws at us. I think that we’ve always had a good hot weather tune-up. We’re just going to try to develop cool track conditions. We’re easing up to it. We’ll just see how it goes and that’s something that we really need to try to put our thumb on.”

Torrence had a final round effort of 3.679 seconds at 321.27 mph to defeat runner-up Doug Kalitta. It was Torrence’s second career win at Phoenix. Torrence and his Capco Contractors dragster got to the final round after defeating, in order, Jim Maroney, Shawn Langdon and Steve’s father, Billy Torrence [in the semifinals].

In Funny Car, Tommy Johnson Jr. [3.883 seconds at 326.40 mph] earned his 18th career win in the class in what was an all-Don Schumacher Racing final round, defeating teammate Jack Beckman, who won the season-opening race at Pomona.

“We had a good car,” said Johnson, whose last Phoenix win came back in 2006. “The last qualifying run showed us that we have a solid car. Coming up here today, we had a lot of confidence. We went out first round and laid down a solid number.

“We weren’t low (elapsed time) but we were close. We came out second round and sat low ET so we knew we had a solid car. As a driver, going into each round knowing you have a car that’s going to perform makes your job a little easier. It gives you a little less stress. The guys did a great job. Even in Pomona we a had a good car, just dropped a cylinder second round and event had a little issue with that in qualifying here.”

In Pro Stock, three-time and defending champion Erica Enders won for the 26th time of her career in the class with a 6.531-second, 210.44 mph over Bo Butner.

“I’d have to say today was excellent,” Enders said. “Our objective coming in was to just get my car as happy as possible. We tested in Tucson on Wednesday, so coming in we were definitely optimistic and finally got our act together for that one fun on Saturday.

“The guys gave me a tremendous race car today. Very consistent, very fast and we just crushed the competition today and it was really fun.”

The third race of the 24-race NHRA national event schedule are one of the biggest races of the season, the Gatornationals, March 12-15 in Gainesville, Florida.

Here are the results from Sunday’s race:

FINAL FINISHING ORDER:

TOP FUEL: 1. Steve Torrence; 2. Doug Kalitta; 3. Billy Torrence; 4. Antron Brown; 5. Brittany Force; 6. Leah Pruett; 7. Shawn Langdon; 8. Justin Ashley; 9. Terry McMillen; 10. Clay Millican; 11. Scott Palmer; 12. Jim Maroney; 13. Doug Foley; 14. Terry Totten; 15. Austin Prock; 16. Shawn Reed.

FUNNY CAR: 1. Tommy Johnson Jr.; 2. Jack Beckman; 3. Ron Capps; 4. John Force; 5. Tim Wilkerson; 6. Bob Tasca III; 7. Jeff Diehl; 8. Jim Campbell; 9. Paul Lee; 10. Blake Alexander; 11. Alexis DeJoria; 12. Cruz Pedregon; 13. J.R. Todd; 14. Robert Hight; 15. Terry Haddock; 16. Matt Hagan.

PRO STOCK: 1. Erica Enders; 2. Bo Butner; 3. Jason Line; 4. Alex Laughlin; 5. Kenny Delco; 6. Jeg Coughlin; 7. Cristian Cuadra; 8. Chris McGaha; 9. Matt Hartford; 10. Fernando Cuadra Jr.; 11. Marty Robertson; 12. Aaron Stanfield; 13. Val Smeland; 14. Alan Prusiensky; 15. Greg Anderson; 16. Deric Kramer.

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FINAL RESULTS:

TOP FUEL: Steve Torrence, 3.679 seconds, 321.27 mph def. Doug Kalitta, 4.052 seconds, 218.90 mph.

FUNNY CAR: Tommy Johnson Jr., Dodge Charger, 3.883, 326.40 def. Jack Beckman, Charger, 6.156, 119.31.

PRO STOCK: Erica Enders, Chevy Camaro, 6.531, 210.44 def. Bo Butner, Camaro, 6.606, 209.33.

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FINAL ROUND-BY-ROUND RESULTS:

TOP FUEL: ROUND ONE — Doug Kalitta, 3.711, 330.07 def. Shawn Reed, Foul – Red Light; Shawn Langdon, 3.717, 321.65 def. Clay Millican, 3.750, 321.42; Justin Ashley, 3.717, 312.21 def. Scott Palmer, 3.843, 288.21; Brittany Force, 3.643, 337.92 def. Terry Totten, 8.635, 84.50; Leah Pruett, 3.654, 331.12 def. Doug Foley, 5.328, 127.81; Steve Torrence, 3.717, 325.69 def. Jim Maroney, 4.436, 190.35; Antron Brown, 3.729, 326.95 def. Terry McMillen, Foul – Red Light; Billy Torrence, 3.683, 322.73 def. Austin Prock, 9.008, 78.60; QUARTERFINALS — Brown, 3.721, 326.87 def. Ashley, 10.031, 78.07; S. Torrence, 4.570, 203.31 def. Langdon, 5.170, 216.72; Kalitta, 3.695, 325.69 def. Force, 3.685, 334.15; B. Torrence, 3.703, 328.78 def. Pruett, 3.688, 324.20; SEMIFINALS — S. Torrence, 3.698, 329.58 def. B. Torrence, 3.699, 329.91; Kalitta, 3.672, 330.55 def. Brown, 4.360, 183.74; FINAL — S. Torrence, 3.679, 321.27 def. Kalitta, 4.052, 218.90.

FUNNY CAR: ROUND ONE — Jack Beckman, Dodge Charger, 4.051, 318.02 def. Cruz Pedregon, Charger, 6.254, 109.34; Jim Campbell, Charger, 4.591, 248.16 def. Robert Hight, Chevy Camaro, 7.416, 90.63; John Force, Camaro, 3.848, 335.90 def. Terry Haddock, Ford Mustang, 7.692, 86.52; Jeff Diehl, Toyota Camry, No Time def. Matt Hagan, Charger, DQ-CCL; Tommy Johnson Jr., Charger, 3.878, 325.85 def. Paul Lee, Charger, 3.898, 320.05; Bob Tasca III, Mustang, 4.211, 318.99 def. Blake Alexander, Mustang, 5.172, 151.36; Tim Wilkerson, Mustang, 3.979, 286.25 def. Alexis DeJoria, Camry, 6.045, 111.71; Ron Capps, Charger, 3.905, 329.02 def. J.R. Todd, Camry, 6.383, 103.46; QUARTERFINALS — Beckman, 3.895, 329.42 def. Campbell, 8.959, 70.61; Force, 3.894, 332.43 def. Wilkerson, Foul – Red Light; Johnson Jr., 3.864, 323.74 def. Tasca III, Foul – Red Light; Capps, 4.184, 232.19 def. Diehl, Foul – Red Light; SEMIFINALS — Beckman, 3.882, 329.91 def. Force, 3.917, 326.63; Johnson Jr., 3.871, 319.98 def. Capps, 3.864, 328.06; FINAL — Johnson Jr., 3.883, 326.40 def. Beckman, 6.156, 119.31.

PRO STOCK: ROUND ONE — Alex Laughlin, Chevy Camaro, 6.548, 209.85 def. Matt Hartford, Camaro, 6.586, 208.68; Chris McGaha, Camaro, 6.583, 209.46 def. Greg Anderson, Camaro, 15.609, 67.56; Jason Line, Camaro, 6.649, 186.28 def. Deric Kramer, Camaro, 30.055, 23.82; Bo Butner, Camaro, 10.108, 78.96 def. Val Smeland, Camaro, Foul – Red Light; Kenny Delco, Camaro, 6.601, 208.65 def. Alan Prusiensky, Dodge Dart, 10.724, 93.79; Cristian Cuadra, Ford Mustang, 6.633, 208.10 def. Aaron Stanfield, Camaro, 7.162, 145.93; Erica Enders, Camaro, 6.532, 210.37 def. Fernando Cuadra Jr., Mustang, 6.611, 207.91; Jeg Coughlin, Camaro, 6.535, 210.11 def. Marty Robertson, Mustang, 6.634, 206.67; QUARTERFINALS — Line, 6.581, 210.01 def. C. Cuadra, 14.134, 51.15; Butner, 6.863, 167.32 def. Delco, Foul – Red Light; Laughlin, 6.546, 210.44 def. Coughlin, 6.810, 175.34; Enders, 6.526, 211.00 def. McGaha, Foul – Red Light; SEMIFINALS — Butner, 7.262, 147.44 def. Laughlin, Broke; Enders, 6.555, 210.28 def. Line, 6.582, 209.33; FINAL — Enders, 6.531, 210.44 def. Butner, 6.606, 209.33.

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UPDATED POINT STANDINGS:

TOP FUEL: 1. Doug Kalitta, 212; 2. Brittany Force, 153; 3. Leah Pruett, 137; 4. Austin Prock, 131; 5. Steve Torrence, 121; 6. Justin Ashley, 108; 7. Antron Brown, 103; 8. Shawn Langdon, 91; 9. Clay Millican, 85; 10. Shawn Reed, 83.

FUNNY CAR: 1. Jack Beckman, 220; 2. Tommy Johnson Jr., 175; 3. John Force, 173; 4. Ron Capps, 128; 5. Matt Hagan, 124; 6. Tim Wilkerson, 107; 7. Robert Hight, 100; 8. Alexis DeJoria, 99; 9. Bob Tasca III, 87; 10. (tie) Paul Lee, 65; J.R. Todd, 65.

PRO STOCK: 1. Erica Enders, 203; 2. Jeg Coughlin, 197; 3. Jason Line, 168; 4. Kenny Delco, 132; 5. Bo Butner, 131; 6. Chris McGaha, 106; 7. Alex Laughlin, 104; 8. Matt Hartford, 85; 9. (tie) Cristian Cuadra, 82; Fernando Cuadra Jr., 82.

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