Report: Verizon likely to drop IndyCar title sponsorship after ’18

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One of the under-the-radar elements that’s percolated in the Verizon IndyCar Series paddock this year is Verizon’s activation strategy itself, in its fourth year of its first five-year deal as title sponsor of the championship.

Hulman & Co. CEO Mark Miles, head of INDYCAR’s parent company, told the Sports Business Journal’s Adam Stern while he thinks it’s likely Verizon will end its title sponsorship of the series after 2018, they hope to continue the relationship in a different capacity.

While Verizon got in before 2014, IndyCar was a viable platform for the wireless company to activate in a way it couldn’t in NASCAR, when Sprint was the Cup Series’ title sponsor.

That’s since changed with Sprint’s contract ending after 2016. Verizon still activates within the paddock, working with CSM Sport & Entertainment, but its activation outside the paddock has seemed rather limited this year.

Verizon’s primary point of access or reference point of digital technology has been the Verizon IndyCar Mobile app, which was initially only for Verizon Wireless users but was later expanded to other carriers. That provides some app-specific exclusive content as well as a compilation of written, photographic and video content from IndyCar.com.

Even in the paddock, a Verizon-sponsored “Lunch with Legends” series – where some of IndyCar’s stars from the past had lunch at tracks with fans to provide some exclusive access – was not retained for 2017. Verizon hosted an event at a 5G-outfitted house in Indianapolis this year, prior to the Indianapolis 500, to showcase some of that network capability and virtual reality (VR) technology.

Provided Verizon does not continue as title sponsor past 2018, it would leave the IndyCar series in almost the same situation as prior title sponsor IZOD was in 2013, with a lame duck year.

The absence of a Verizon contract renewal has lurked beneath the surface all year in a year when INDYCAR (sanctioning body) has announced several long-term extensions with key manufacturer partners Dallara, Firestone, Chevrolet, Honda and many of its race tracks.

The competition side of IndyCar has done rather well and has enough momentum with Jay Frye at the head of its President of Competition and Operations for the last two years.

But it’s imperative for IndyCar’s sake its commercial side does as well too, which will make the 2018 season an interesting one from a “how to progress” and find a partner that can truly activate to lift the series’ profile even bigger than it is now.

The title sponsor evolution and the series’ new TV contract, with the current one set to end after 2018, enter as the early leaders in the clubhouse for biggest off-track stories to follow over the winter and into the start of 2018.

Santino Ferrucci will drive No. 14 for AJ Foyt Racing full time in 2023 IndyCar season

Santino Ferrucci AJ Foyt
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Santino Ferrucci will return to full-time racing in the NTT IndyCar Series next season, joining AJ Foyt Racing.

Ferrucci had made eight IndyCar starts with three teams since his last full-time season in 2020 while also racing part time in the NASCAR Xfinity Series this year.

He will drive the storied No. 14 Dallara-Chevrolet for four-time Indy 500 winner A.J. Foyt’s team, which will field the car from its Waller, Texas headquarters.

“It’s incredibly exciting to be back in the INDYCAR Series full time,” Ferrucci said in a team release. “Being a part-time driver over the last two years has been hard for me, personally. I’m a race car driver, and I want to compete. Working with different teams has been exciting, and I’m proud that no matter which car I’ve raced, I’ve always shown speed and consistency. I couldn’t be more excited to join AJ Foyt Racing in the 14 Chevy. I can’t wait to make the best of it.”

Ferrucci, 24, had finished a career-best fourth in IndyCar four times, including the 104th Indy 500 in 2020. He was the 2019 Indy 500 rookie of the year with a sixth.

In nine Xfinity starts since 2021, Ferrucci has a career-best finish of 13th at Las Vegas Motor Speedway.

“I am thrilled to welcome Santino to the team,” Larry Foyt said in a release. “He’s shown a knack for getting toward the front of the field, and I think he is a racer who moves forward on race day. A.J. sees the fire in him and has enjoyed their meetings together. I think Santino’s experience will help his rookie teammate as well, so he is a great addition to our roster.”

Ferrucci will be teamed at AJ Foyt Racing with Benjamin Pedersen, who finished fifth in the 2022 Indy Lights standings. The team has yet to specify the number for Pedersen’s entry, which will be fielded out of its Indianapolis race shop.

Foyt’s two full-time drivers last season were Dalton Kellett and Kyle Kirkwood, who is moving to Andretti Autosport.