Phoenix Raceway to become ISM Raceway in 2018

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The track now known as Phoenix Raceway, formerly known as Phoenix International Raceway and colloquially referred to as “PIR,” will in 2018 be known as ISM Raceway following Phoenix Raceway selling the naming rights to ISM Connect, a smart venue technology company.

ISM Connect, LLC is listed with a Randolph, N.J. base and has ramped up its motorsport involvement in recent weeks, including being the naming sponsor of Sunday’s Monster Energy NASCAR Cup Series race at New Hampshire Motor Speedway in Loudon.

News that ISM Connect would take over Phoenix’s naming rights was first reported by The Arizona Republic, via AZCentralSports.com, on Monday.

The full Phoenix Raceway release is below. The track is set to host both NASCAR and the Verizon IndyCar Series once again in 2018, with the IndyCar race in April the last scheduled race for its current track configuration before the completion of its renovation project, which is sponsored by DC Solar. The IndyCar race next year is the third in its initial three-year contract since returning in 2016.

Phoenix Raceway and ISM Connect, a pioneer in smart venue technology, today announced a multi-year partnership that includes naming rights for the Raceway’s modernized venue as well as the installation of a groundbreaking digital fan engagement experience. Beginning in 2018, the venue will be known as ISM Raceway.

ISM’s 360° Connect network will provide the modernized venue with advanced, robust technology and data capabilities to create meaningful connections between fans, partners and the venue itself. This will be done through the use of digital display screens, interactive experiences, social media integrations and a mobile app that will give fans access to unique content, in-seat ordering, and more.

“We’re focused on building a world-class facility and the partnership with ISM will further enhance our technology capabilities and create opportunities to better engage with fans,” said Phoenix Raceway President Bryan R. Sperber. “ISM Raceway will serve as a premier motorsports and entertainment destination for generations to come.”

The ISM Connect network will power various fan activations and experiences throughout the venue, including the new infield Fan Zone, new pedestrian tunnel connecting the infield to the new seating areas and one of the two new Canyons – the immersive and interactive entrances. As part of the partnership, ISM Connect will also receive naming rights for one of the Canyons – providing over 20,000 square feet of fan engagement and brand activation that vertically spans multiple concourse levels.

“This partnership underscores our commitment to strengthening relationships and communication between venues, fans, partners and brands through innovative digital solutions,” said ISM Connect Vice President of Operations Jeff Hutchins. “ISM Raceway, powered by ISM Connect’s digital engagement network, will revolutionize how large venues connect every piece of their technology in order to gather and analyze data with the goal of improving the fan experience.”

The partnership with Phoenix Raceway further reinforces ISM Connect’s significant presence in motorsports as the company has brought ISM Vision Powered by BoldVu®, the World’s Largest 360° Digital Engagement Venue Network, to the NASCAR experience across the country.

Peacock to stream all Supercross and Motocross races in 2023, plus inaugural SuperMotocross Championship

Peacock Supercross Motocross 2023
Feld Entertainment, Inc.
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NBC Sports and Feld Motor Sports announced that Peacock and the NBC family of networks will stream all 31 races of the combined Monster Energy Supercross, Lucas Oil Pro Motocross and the newly created SuperMotocross World Championship beginning January 7, 2023 at Angel Stadium in Anaheim, California and ending October 14 in the place where Supercross was born: the Los Angeles Coliseum.

The combined series will create a 10-month calendar of events, making it one of the longest professional sports’ seasons in the United States.

The agreement is for multiple years. The season finale will air live on Peacock and the USA Network.

Peacock will present live coverage of all races, qualifying and heats across both series. The 31 total races will mark a record for the combined number of Supercross and Pro Motocross events that NBC Sports will present in a single season.

NBC, USA Network and CNBC will provide coverage of all races, including the SuperMotocross World Championship Playoffs and Final, through 2023 and beyond. For more information about the Peacock streaming service, click here.

“With our wide array of live and original motorsports offerings, Peacock is a natural home for Supercross and Pro Motocross races,” said Rick Cordella, Chief Commercial Officer, Peacock. “We’re looking forward to providing fans with an easily-accessible destination to find every race all season long, including the exciting finish with the newly formed SuperMotocross World Championship.”

MORE: A conversation about media rights created the new SuperMotocross World Championship Series

The NBC family of networks has been home to Supercross for the past several seasons and this is a continuation of that relationship. The media rights for both series expired at the end of 2022, which allowed Supercross and Motocross to combine their efforts.

In fact, it was that conversation that led to the formation of the SuperMotocross World Championship (SMX).

The SMX series will begin on September 9, 2023 after the conclusion of the Pro Motocross season. Points will accumulate from both series to seed the SMX championship, which creates a record number of unified races.

“The SuperMotocross World Championship adds a new dimension to the annual Supercross and Pro Motocross seasons that will result in crowning the ultimate World Champion,” said Stephen C. Yaros, SVP Global Media and Supercross for Feld Motor Sports. “We are thrilled to be extending our relationship with NBC Sports so our fans can watch all the racing action streaming live on Peacock and the option to also watch select rounds on NBC, USA Network and CNBC.”

Complete 2023 coverage schedules for Supercross, Pro Motocross and the SuperMotocross World Championship on Peacock, NBC, USA Network and CNBC will be announced in the near future.