The track now known as Phoenix Raceway, formerly known as Phoenix International Raceway and colloquially referred to as “PIR,” will in 2018 be known as ISM Raceway following Phoenix Raceway selling the naming rights to ISM Connect, a smart venue technology company.
ISM Connect, LLC is listed with a Randolph, N.J. base and has ramped up its motorsport involvement in recent weeks, including being the naming sponsor of Sunday’s Monster Energy NASCAR Cup Series race at New Hampshire Motor Speedway in Loudon.
News that ISM Connect would take over Phoenix’s naming rights was first reported by The Arizona Republic, via AZCentralSports.com, on Monday.
The full Phoenix Raceway release is below. The track is set to host both NASCAR and the Verizon IndyCar Series once again in 2018, with the IndyCar race in April the last scheduled race for its current track configuration before the completion of its renovation project, which is sponsored by DC Solar. The IndyCar race next year is the third in its initial three-year contract since returning in 2016.
Phoenix Raceway and ISM Connect, a pioneer in smart venue technology, today announced a multi-year partnership that includes naming rights for the Raceway’s modernized venue as well as the installation of a groundbreaking digital fan engagement experience. Beginning in 2018, the venue will be known as ISM Raceway.
ISM’s 360° Connect network will provide the modernized venue with advanced, robust technology and data capabilities to create meaningful connections between fans, partners and the venue itself. This will be done through the use of digital display screens, interactive experiences, social media integrations and a mobile app that will give fans access to unique content, in-seat ordering, and more.
“We’re focused on building a world-class facility and the partnership with ISM will further enhance our technology capabilities and create opportunities to better engage with fans,” said Phoenix Raceway President Bryan R. Sperber. “ISM Raceway will serve as a premier motorsports and entertainment destination for generations to come.”
The ISM Connect network will power various fan activations and experiences throughout the venue, including the new infield Fan Zone, new pedestrian tunnel connecting the infield to the new seating areas and one of the two new Canyons – the immersive and interactive entrances. As part of the partnership, ISM Connect will also receive naming rights for one of the Canyons – providing over 20,000 square feet of fan engagement and brand activation that vertically spans multiple concourse levels.
“This partnership underscores our commitment to strengthening relationships and communication between venues, fans, partners and brands through innovative digital solutions,” said ISM Connect Vice President of Operations Jeff Hutchins. “ISM Raceway, powered by ISM Connect’s digital engagement network, will revolutionize how large venues connect every piece of their technology in order to gather and analyze data with the goal of improving the fan experience.”
The partnership with Phoenix Raceway further reinforces ISM Connect’s significant presence in motorsports as the company has brought ISM Vision Powered by BoldVu®, the World’s Largest 360° Digital Engagement Venue Network, to the NASCAR experience across the country.
Cooper Webb beats Ken Roczen in Arlington Supercross photo finish
Cooper Webb scored his fourth win of the season in a photo finish over Ken Roczen in Round 7 of Supercross competition.
It was a remarkable end to a barn burner race.
Roczen was still looking for his first win since San Diego in 2017. He took the lead from Eli Tomac on Lap 4 as the pair came out of the whoops. Roczen held the lead for the next 21 circuits. On Lap 4, Webb was mired in sixth – the worst position among the top four contenders that entered the event with only two points separating them.
Webb mounted his charge at that point, meticulously picking off the competition until he was embroiled in a heated battle with Marvin Musquin. Webb knew that his only shot at catching Roczen was to get past Musquin as quickly as possible, but he could not run the risk of taking his teammate down. Webb passed Musquin on Lap 19 and began picking at Roczen’s lead.
With time off the clock and the final lap underway. Webb was on Roczen’s back tire hoping to force a mistake. When that did not come, Webb dove into the final turn to get side-by-side with Roczen and break the leader’s momentum. The two crossed under the checkers in a virtual tie. Webb beat Roczen by two-hundredths of a second – the closest margin in Supercross history.
“That was just insanity,” Webb told NBCSN after the race. “It was clicking I guess.”
Webb’s win gave him the points lead and the red plate.
Musquin rounded out the top three to keep the points battle tight. This is Musquin’s fifth consecutive finish of either second or third.
On Lap 1, the race had a completely different storyline. Tomac took the early lead ahead of Roczen and Musquin. Webb was seventh and it appeared he would be the first of the top four to blink.
Instead, it was Tomac that bobbled. He went down on Lap 6 and kept falling until he landed 12th. This was the first time he’s failed to finish among the top 10. The disappointing finish dropped him 16 points off the pace, fourth in the standings.
Blake Baggett and Joey Savatgy rounded out the top five.
Zach Osborne’s return to Supercross was not what he expected. Osborne was running eighth when he got crossed up and went over the tough blocks on Lap 8. He could not return to the race and finished 22nd after a dramatic showing in his heat.
Round 2 of 250s East started where Round 1 ended – with Austin Forkner in the lead. This was the first time in more than a decade that a rider had perfect nights in the first two rounds. Forkner had to overcome mistakes in timed practice after going off track once and nearly landing on another rider on a separate occasion. That contact might have ended his night before it began.
Instead, Forkner posted a lap of 50.899 – his fastest of the night – on the second trip around the track in the Feature. As he got into traffic, the lap times slipped into the 52-second range.
Helping Forkner to his dominant win was the fact that no one seemed to want second place.
Chase Sexton was Forkner’s closest competition for the first half of the race. He stalled and lost second to Jordon Smith at the midway point. On Lap 15, he went down and fell to fourth. Now 13 seconds behind the leader, his chance of winning was done. Sexton recovered to finish third and land on the final step on the podium
On Lap 18, Jordon Smith laid his bike down while running second; he ultimately crossed under the checkers fourth.
Their mistakes allowed Justin Cooper to climb into the runner-up position and secure the second position in the points standings.
450 Heat 1: Ken Roczen led every lap on his way to a 4.8-second win over Justin Hill. … Joey Savatgy rounded out the top three. … Zach Osborne got off to a tough start on his return to Supercross. He went down on Lap 1 after burying the front wheel. Osborne almost saved his bike, but got run over from behind by Aaron Plessinger. Osborne fell to 18th on the first lap; improved to 15th by Lap 2. He kept rolling, picking off one spot per lap. Osborne grabbed the final transfer spot from Kyle Chisholm just as time ran off the clock.
450 Heat 2: Cole Seely took the lead from Chad Reed on Lap 1 and held it to the checkers. After Roczen took the Heat 2 win, the battle for the championship was previewed in Heat 2, however; Eli Tomac caught up to Seely’s back wheel, but came up about a half second short. … Cooper Webb showed he is not going to be overshadowed in the playoff battle with a third-place finish. … Marvin Musquin finished seventh.
450 Last Chance Qualifier: Justin Barcia flat out dominated the LCQ with a 12.5-second win over Alex Ray. … Kyle Chisholm finished third. Ronnie Stewart lost the final transfer spot to Scott Champion on the last lap – but not for long. Champion went down as he was headed for the checkers and gave the position back to Stewart. … Tyler Bowers was disqualified before the beginning of the LCQ for running into Barcia during their heat race.
250 Heat 1: Mitchell Oldenburg blazed into the lead with the holeshot and grabbed a 1.4 second lead by the end of Lap 1. It was Oldenburg’s first heat win of the season. … He held that advantage through the end of the heat and beat Justin Cooper and Alex Martin. … With time running off the clock, Lorenzo Locurcio took the final transfer spot of ninth.
250 Heat 2: Austin Forkner and Jordon Smith went side by side on Lap 5 with Forkner blasting past on the whoops to win the heat. … Smith held on for second with Martin Davalos rounding out the top three. … Kyle Peters almost provided the drama of the night exiting Turn 1. He got wiggly in a big pack and bunched up the riders from seventh on back. Peters recovered to finish fifth. … The final transfer spot came down to a three-man battle between Brandon Hartranft (eighth), Joshua Cartwright (ninth) and Steven Clarke just missing in 10th. … Joey Crown joined Clarke in the LCQ after finishing 11th.
250 Last Chance Qualifier: Kyle Cunningham was seventh at the end of Lap 1, but he picked up two positions per lap until he was third on Lap 3. He took the lead on Lap 5 and held it till the end over Ramyller Alves and Steven Clarke. … TJ Albright grabbed the holeshot, but lost the lead to Clarke on Lap 3. He fell back to fourth and was under heavy pressure from Jayce Pennington until the two riders made contact with on the final lap. Albright survived to finish fourth; Pennington finished a distant 16th.
Cooper Webb (150) (4 wins)
Ken Roczen (148)
Marvin Musquin (144)
Eli Tomac (134) (1 win)
Dean Wilson (110)