Formula 1 has broken a number of barriers when it comes to social media in the last two years, but Thursday saw another breakthrough for the sport.
Kimi Raikkonen joined Instagram.
A racing driver signing up to Instagram is usually no biggy – but Raikkonen has been one of two F1 drivers absent from all forms of social media for some time, the other being Ferrari teammate Sebastian Vettel.
Raikkonen is one of the most popular racing drivers in the world, becoming something of a cult figure in F1 due to his monosyllabic nature and famous radio quotes, the most notable being: “Leave me alone, I know what I’m doing!”
But by his own admission, Raikkonen now does not know what he’s doing as he ventures into the big, wide world of Instagram complete with likes, hashtags and selfies.
“I’m so excited to join Andretti United Extreme E,” Munnings said in a release. ““I was really intrigued when I first heard about Extreme E, I just knew I had to be involved. The male / female racing partnership is a fantastic and exciting new concept. The season has incredible locations and the racing will be very exciting. It will be a new challenge for the teams and drivers, and I’m so thrilled to be working with such a strong team.
“The championship is a really innovative concept, it’s combining motorsport and science and will produce an important legacy in each race location. Bringing the platform that motorsport has in line with the awareness that the planet needs right now is awesome and a really important message.”
Said Hansen: “Going into the Extreme E will be a new chapter in my career, one that I am extremely excited about. It is something brand new, not only for me, but the whole of motorsport. The format is something
we’ve never seen before. I’m also delighted to be able to carry the message of something bigger – talking about the environment and doing something good for the world – that’s something that really drives me. It’s going to be a big adventure in life to see these locations and I’m going to do my best in carrying this responsibility and hopefully making people aware of the challenges we have in the world, together with our passion for racing.”