One of the biggest challenges for any motorsport series — whether it’s NASCAR, NHRA, IndyCar, Formula One and so many others — is to find ways to attract new fans.
That’s particularly important when attempting to lure young fans, especially the much-coveted millennials (born after 1981) and teenagers.
As all series prepare for the upcoming 2018 racing season, kudos have to be given to IndyCar for its new “The Future Starts Now” video, which debuted Tuesday at the North American International Auto Show at Detroit.
Even if it’s five degrees below zero where you’re at, one look at this video and you’ll likely not only start warming up a bit, we bet you’ll start getting even more excited for the start of the 2018 Verizon IndyCar Series season, which begins March 11 in St. Petersburg, Florida.
Check out the new video above and watch if it doesn’t get your heart racing real quick: