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GoDaddy to sponsor Patrick in ‘Danica Double’ at Daytona, Indy — now all she needs are rides

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By The Associated Press

Danica Patrick is going back to green.

GoDaddy Green, to be exact – a fitting color for her farewell tour.

The company will sponsor Patrick in the upcoming “Danica Double” that will close out her racing career, The Associated Press has learned. Patrick has no ride yet for next month’s Daytona 500 or the Indianapolis 500 in May, but she now has the financial backing to pull it off.

This time around, the original GoDaddy Girl will symbolize the new core mission of the company that helped make her one of the world’s most recognizable athletes.

“There’s this great story: I left IndyCar with GoDaddy on my car, I started NASCAR with GoDaddy on my car, I’m most recognized as the GoDaddy green car and driver, and so to finish up my career that way feels appropriate,” Patrick told the AP from Scottsdale, Arizona.

Her final race will be the Indy 500, an appropriate choice because it was “The Greatest Spectacle in Racing” that rocketed Patrick and GoDaddy into pop culture notoriety.

GoDaddy and Patrick grew up together. The company switched series with her and marketed her as a strong, sexy woman in 13 Super Bowl commercials – a record appearance for celebrities. Now, the company is most interested in Patrick the budding businesswoman who is firmly closing the door on her racing career and rebranding herself as an entrepreneur . She has a book out, an apparel line, a wine label and confirmed to AP this week that she’s dating Green Bay Packers quarterback Aaron Rodgers.

“Our goals are so well-aligned,” Barb Rechterman, the chief marketing officer of GoDaddy, told AP. “She’s passionate, tenacious and creative just like so many of our customers who are also looking to leverage the power of the internet and turn their `side hustle’ into a full-time business. Danica absolutely epitomizes the heart of our GoDaddy customers.”

Prepare to hear a lot about the “side hustle” as GoDaddy climbs aboard the so-far fledgling “Danica Double.”

Patrick announced in November she would end her driving career with the Daytona 500 and Indy 500, but didn’t have a deal completed for either race. Still doesn’t. Yet somehow, Patrick always figures a way to get what she wants. Talks ended with Chip Ganassi Racing about a possible ride, and late last month, Patrick said, she called former GoDaddy founder Bob Parsons and asked about a reunion.

GoDaddy has rebranded since it last teamed with Patrick. The company now touts itself as “the world’s largest cloud platform dedicated to small, independent ventures,” and there’s no better spokeswoman than Patrick, who is in the next chapter of her life and her brand.

GoDaddy pulled out of racing after the 2015 season, and Patrick hasn’t had the same level of funding and marketing support since. Patrick has slowly reshaped her image, first into a Instagram model and is now a full-blown lifestyle guru. She realized – at the age of 35 – she was on her own.

She and GoDaddy aligned for a splashy move into NASCAR, where she was glamorous off the track but only mediocre on it. Through all of this, she was married, divorced, spent five years dating fellow driver and competitor Ricky Stenhouse Jr., and then seemed to find herself through a tailored diet, exercise and a healthy lifestyle.

She is cutting the cord on racing after Indy, and her focus is on a sense of well-being far away from the track.

“Their business is so perfectly paired to what is going on with mine, so when we sat down and met, it was like, `Let’s talk about our business. Let’s talk about the messaging. How does this work?”‘ Patrick said. “And this is undeniably perfect for both of us. Not only is it a huge two races and the biggest two races of the year, but on top of that, you have so much `side hustle’ going on, and all the messaging and our brands, and where we are going is so perfectly paired.”w

GoDaddy can help Patrick move on to whatever it is for racing’s former “It Girl.” The company will help her streamline her online presence. Patrick, for the company, is back as a neon green-and-yellow symbol to all the wannabe entrepreneurs chasing dreams.

She’ll get those rides, too. Patrick said she knows she will because she believes she will.

“That’s just the way the universe works,” she said. “You have to ask for what you want. Things have taken a long time with this, but you just have to go with the flow on these things. The universe is not on your time schedule.”

More AP auto racing: https://racing.ap.org/

MRTI: Toronto digest

Photo: Indianapolis Motor Speedway, LLC Photography
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Last year’s visit to the streets of Toronto for the Mazda Road to Indy Presented by Cooper Tires proved to be a pivotal point in the championship chase that year.

Kyle Kaiser swept both races in the Indy Lights Presented by Cooper Tires, and doing so gave him firm control over the championship, and he all but clinched it ahead of the season finale at Watkins Glen – Kaiser needed to only start that event to wrap up the title.

And in the Cooper Tires USF2000 Championship Powered by Mazda, while Parker Thompson swept the weekend, Oliver Askew was caught up in a crash in Race 2. Combine that with a second place finish from 2017 title rival Rinus VeeKay – VeeKay also finished third in Race 1 – and it kept the championship within reach of VeeKay, who took it all the way to the finale at The Glen.

The 2018 visit north of the border will likely be remembered for a similar impact on the MRTI championships, both in Indy Lights and USF2000 and, maybe most significantly, in the Pro Mazda Championship Presented by Cooper Tires.

A look at big stories to emerge from a wild weekend on the streets of Toronto is below.

Indy Lights

Santi Urrutia scored a much needed win in Race 2 on the streets of Toronto. Photo: Indianapolis Motor Speedway, LLC Photography
  • Santi Urrutia’s championship hopes were teetering entering the weekend – he was 49 points out of the lead and had been vastly overshadowed by title combatants Pato O’Ward and Colton Herta for most of the season. But, his Race 2 victory combined with a second place in Race 1 to close him to within 40 points of O’Ward for the championship lead. He’s still a bit of a long shot, but his chances look much brighter leaving Toronto than they did entering.
  • More significantly, Colton Herta’s title hopes may have taken an enormous hit. After crashing in Race 1 qualifying, just after grabbing the pole as well, Herta suffered a thumb fracture that he aggravated again after crashing during Race 1. It forced the team to recommend Herta essentially sit out Race 2 – he pulled off after running only a couple laps and finished sixth – and he dropped to 18 points behind O’Ward, who won Race 1 and finished second in Race 2. The margin is hardly a commanding one for O’Ward, but with the next stop at the ultra-physical Mid-Ohio Sports Car Course, Herta’s injured hand could remain a factor in the coming races and allow O’Ward to widen the margin.
  • One can’t help but feel bad for Victor Franzoni. Coming off the high of winning his first Indy Lights Race at Road America, Franzoni’s season took a turn for the worse. He crashed in Race 1 and then pulled off in Race 2 in order to conserve finances and resources – Franzoni detailed afterward that the budget is tight for him this year and crash damage from Race 1 does him no good. It would be a genuine shame if Franzoni’s season was derailed by funding issues, as the likeable Brazilian has made great progress all year and has the potential to make it as a Verizon IndyCar Series driver. He just needs the backing to get there.

Pro Mazda

Rinus VeeKay now trails Parker Thompson by only seven points in the Pro Mazda championship. Photo: Indianapolis Motor Speedway, LLC Photography
  • No Mazda Road to Indy Championship was shaken up as much as Pro Mazda. Parker Thompson entered the weekend with a sizeable lead of 46 points over Rinus VeeKay. He exits the weekend only seven points ahead after finishes of eighth in both races – he was involved in a crash in Race 1 and made an unscheduled pit stop after thinking he suffered suspension damage in Race 2. Meanwhile, VeeKay dominated the weekend, winning from the pole in both races. It all means that what was once looking like a possible runaway has been all but reset. And we might see a genuine duel between them all the way to the season finale at Portland International Raceway.
  • There are few words to describe the relief everyone felt in seeing Harrison Scott walk away unhurt after his frightening airborne crash in Race 1. This was the first major crash test in a race for the Tatuus PM-18, and it aced it. And big kudos should also be given to the AMR Safety Team, who were already tending to Scott barely a few seconds after his car had come to a rest. Scott did start Race 2, but pulled off with a mechanical problem…which seems minor in comparison to what could have happened in Race 1.
  • Oliver Askew had his best race of the year in Race 2, finishing second to VeeKay for his second podium of the season. It’s been a tough year for Askew and Cape Motorsports after winning last year’s USF2000 title, and getting a podium under their belt could be just what they needed heading into the season’s stretch run.

USF2000

Kyle Kirkwood continued his USF2000 dominance on the streets of Toronto. Photo: Indianapolis Motor Speedway, LLC Photography
  • After another weekend sweep, Kyle Kirkwood has one hand on the USF2000 championship. He leads Kaylen Frederick by a staggering 131 points – that’s over four road course races worth of points. He may well leave Mid-Ohio as the USF2000 champion. And even if he doesn’t, it would take something unheard of to keep the championship from his grasp.
  • Kaylen Frederick sits second, only three points up on Igor Fraga. Fraga had his best race since Race 2 on the streets of St. Petersburg, when he finished second, and he nearly outdueled Kirkwood for the win in Race 2. Both he and Frederick have caught fire of late, and their battle for second is very evenly matched.
  • Don’t count out Rasmus Lindh in the battle for second in the championship either. The Swedish driver is seven points behind Frederick and scored his third podium of the year by finishing third in Race 2 at Toronto. Second is well within his reach.

The Mazda Road to Indy is off this weekend before heading to Mid-Ohio, where Indy Lights and USF2000 again have double headers, while Pro Mazda will enjoy a triple header.

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