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GoDaddy to sponsor Patrick in ‘Danica Double’ at Daytona, Indy — now all she needs are rides

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By The Associated Press

Danica Patrick is going back to green.

GoDaddy Green, to be exact – a fitting color for her farewell tour.

The company will sponsor Patrick in the upcoming “Danica Double” that will close out her racing career, The Associated Press has learned. Patrick has no ride yet for next month’s Daytona 500 or the Indianapolis 500 in May, but she now has the financial backing to pull it off.

This time around, the original GoDaddy Girl will symbolize the new core mission of the company that helped make her one of the world’s most recognizable athletes.

“There’s this great story: I left IndyCar with GoDaddy on my car, I started NASCAR with GoDaddy on my car, I’m most recognized as the GoDaddy green car and driver, and so to finish up my career that way feels appropriate,” Patrick told the AP from Scottsdale, Arizona.

Her final race will be the Indy 500, an appropriate choice because it was “The Greatest Spectacle in Racing” that rocketed Patrick and GoDaddy into pop culture notoriety.

GoDaddy and Patrick grew up together. The company switched series with her and marketed her as a strong, sexy woman in 13 Super Bowl commercials – a record appearance for celebrities. Now, the company is most interested in Patrick the budding businesswoman who is firmly closing the door on her racing career and rebranding herself as an entrepreneur . She has a book out, an apparel line, a wine label and confirmed to AP this week that she’s dating Green Bay Packers quarterback Aaron Rodgers.

“Our goals are so well-aligned,” Barb Rechterman, the chief marketing officer of GoDaddy, told AP. “She’s passionate, tenacious and creative just like so many of our customers who are also looking to leverage the power of the internet and turn their `side hustle’ into a full-time business. Danica absolutely epitomizes the heart of our GoDaddy customers.”

Prepare to hear a lot about the “side hustle” as GoDaddy climbs aboard the so-far fledgling “Danica Double.”

Patrick announced in November she would end her driving career with the Daytona 500 and Indy 500, but didn’t have a deal completed for either race. Still doesn’t. Yet somehow, Patrick always figures a way to get what she wants. Talks ended with Chip Ganassi Racing about a possible ride, and late last month, Patrick said, she called former GoDaddy founder Bob Parsons and asked about a reunion.

GoDaddy has rebranded since it last teamed with Patrick. The company now touts itself as “the world’s largest cloud platform dedicated to small, independent ventures,” and there’s no better spokeswoman than Patrick, who is in the next chapter of her life and her brand.

GoDaddy pulled out of racing after the 2015 season, and Patrick hasn’t had the same level of funding and marketing support since. Patrick has slowly reshaped her image, first into a Instagram model and is now a full-blown lifestyle guru. She realized – at the age of 35 – she was on her own.

She and GoDaddy aligned for a splashy move into NASCAR, where she was glamorous off the track but only mediocre on it. Through all of this, she was married, divorced, spent five years dating fellow driver and competitor Ricky Stenhouse Jr., and then seemed to find herself through a tailored diet, exercise and a healthy lifestyle.

She is cutting the cord on racing after Indy, and her focus is on a sense of well-being far away from the track.

“Their business is so perfectly paired to what is going on with mine, so when we sat down and met, it was like, `Let’s talk about our business. Let’s talk about the messaging. How does this work?”‘ Patrick said. “And this is undeniably perfect for both of us. Not only is it a huge two races and the biggest two races of the year, but on top of that, you have so much `side hustle’ going on, and all the messaging and our brands, and where we are going is so perfectly paired.”w

GoDaddy can help Patrick move on to whatever it is for racing’s former “It Girl.” The company will help her streamline her online presence. Patrick, for the company, is back as a neon green-and-yellow symbol to all the wannabe entrepreneurs chasing dreams.

She’ll get those rides, too. Patrick said she knows she will because she believes she will.

“That’s just the way the universe works,” she said. “You have to ask for what you want. Things have taken a long time with this, but you just have to go with the flow on these things. The universe is not on your time schedule.”

More AP auto racing: https://racing.ap.org/

Oliver Askew: ‘I was starting to lose confidence’ after ‘hardest hit I’ve had’

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Oliver Askew knew something was medically wrong in the days after concussion-like symptoms began from “the hardest hit I’ve ever had” in the Indianapolis 500. He’d been evaluated and cleared to race after the Aug. 23 crash, but he just didn’t feel right.

The IndyCar rookie told The Associated Press on Thursday he has been experiencing dizziness, sleeping difficulties, irritability, headaches and confusion since he crashed in the Aug. 23 race. He continued to race in four more events as he tried to “play through it” until friends and family encouraged him to seek medical treatment.

He since has been diagnosed with a concussion and is working on a recovery plan with the University of Pittsburgh Medical Center’s sports medicine concussion program, the same place NASCAR star Dale Earnhardt Jr. received care after concussions in 2012 and ’16. Askew will not compete in next weekend’s doubleheader on the road course at Indianapolis, and Arrow McLaren SP will put three-time Indy 500 winner Helio Castroneves in the No. 7 Chevrolet.

“This is all I’ve worked for,” the 23-year-old told AP. “I don’t come from money, and I’ve worked my way up and have finally gotten my shot in a good car. And then all of a sudden, the results just weren’t there in a car I knew should be performing. And I just didn’t feel like myself, you know?

“So initially I felt like I needed to stay in the car and continue to improve. And then I didn’t feel like I could do that with my condition and what was going on. I was starting to lose confidence in myself.”

Earnhardt praised Askew for going to Pittsburgh to see Dr. Micky Collins.

“Oliver is in the best hands when it comes to taking care of this problem and getting back on the racetrack. It was very smart of him to get in front of Micky so that he could understand the seriousness of the situation and begin the process of getting well,” Earnhardt said. “You can absolutely heal from this but not without taking the step of getting help. Often that’s the most difficult step.”

Athletes often hide injuries to continue competing, and even Earnhardt admittedly masked concussions during his driving career. Askew didn’t know what was wrong with him but was frightened to get out of the car.

He is a paid driver who brings no sponsorship money to the team (but did bring a $1 million scholarship for winning last year’s Indy Lights championship), and owner Sam Schmidt holds the option on his contract.

As he tried to race on, his performance suffered. Askew had finished third and sixth at Iowa — the previous two races before Indianapolis. After the crash, he was part of a multicar accident the next week at Gateway and has not finished higher than 14th in the four races since Indy.

A year after winning seven Indy Lights races, Askew has fallen from 12th to 18th in the standings and slipped considerably off the pace. He said he struggled in team debriefs, had difficulty giving feedback and has gone through a personality change that was noticeable to those close to Askew.

Spire Sports + Entertainment, which represents Askew and was among those who pushed the driver to see a doctor, noted Arrow McLaren SP did not reveal that Askew was suffering from a concussion in its Thursday announcement he would miss next week’s race.

“Oliver clearly demonstrated his talent until Lap 91 of the Indianapolis 500, and I hope this does not become another case study of why athletes do not tell their teams they are injured,” said agent Jeff Dickerson. “The reason they do that is because more often times than not they are replaced. In motorsports, there is always somebody to replace you, and whether it was Dale Jr. or Oliver Askew, there is always another driver available.

“I hope this is not a barrier to progress for other drivers — especially young drivers afraid of losing their job — to notify their teams they are hurt. I hope the team proves me wrong because the good news is, the kid has had a head injury for the past month and has still run 14th in IndyCar.”

After finally seeking medical treatment, Askew said he was relieved to learn there was something wrong. He said doctors told him the injury has a “100% recovery rate” and he believes he will be able to race in the IndyCar season finale next month at St. Petersburg. He’s been rehabilitating with exercises and tasks that strain the brain such as deliberately going to grocery stores and the airport.

“Honestly, you know, if I had not gone to see medical professionals I would probably stay in the car,” Askew said. “But now after hearing what’s wrong and that it could get worse, God forbid I have another hit, I know I did the right thing. I think I can be an example for young drivers now in stepping up and saying something is wrong, I need to have this checked out.”