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Bobby Rahal reunites with sponsor from 26 years ago in new multi-year deal

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Young race car drivers, take note: never burn bridges with former sponsors. You never know when you may team back up with them again.

Bobby Rahal is the perfect example. Back in 1992, when he earned his third IndyCar championship, Rahal was sponsored by Total S.A., one of the largest oil and lubricant companies in the world.

Fast forward 26 years and Rahal and Total are once again partners, as it was announced Wednesday that the company’s TOTAL QUARTZ brand will become the official lubricant for the No. 15 Indy car that will be driven by Graham Rahal in the 2018 Verizon IndyCar Series.

In what is being termed a multi-year deal, TOTAL QUARTZ will serve as an associate sponsor on Graham Rahal’s car for the entire season, and will also serve as primary sponsor for April 15th Toyota Grand Prix of Long Beach.

“I am very pleased to welcome Total back to the team after many years,” said Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing, with David Letterman and Mike Lanigan. “Reuniting with a world class company like Total, that is not only the fourth largest oil and gas company in the world, but one that also has a long and successful history in motorsports globally, is very exciting.

“Renewing the relationship with them after having been together for my championship year in 1992 is a real thrill for me personally given our success. It is an exciting time for the company as they expand in North America. We look forward to helping spread the word and flying the Total colors at Long Beach as the primary sponsor and seeing them on our cars as an associate sponsor for many years to come.”

Total is a major player in motorsports, including partnerships in Formula 1, 24 Hours of Le Mans, World Rally Championship, and Dakar Rally, among others. It’s also the official lubricant partner of Mid-Ohio Sports Car Course and also the Red Bowl Global Rallycross series.

Rahal Letterman Lanigan was looking for additional sponsorship for this season for his son’s car, while Total was looking to partner with an IndyCar team. Because of Bobby Rahal’s relationship, once both sides started talking, it was a quick route to sealing a new deal.

“We looked to them, they looked to us,” Bobby Rahal said. “Consequently, the conversation was very lively, very passionate.

“Clearly having had a previous relationship didn’t hurt, that we had so much success before. I think clearly the success of the team over the last several years was a draw.

“Total has a great reputation in motorsports in particular, many Formula One championships, World Rally championships, Le Mans victories.

“For us Total represented in particular the potential of a real technical advantage that we might be able to fashion with them in terms of lubricants and what have you. It just seemed like a good fit as we approached it from both ends.”

IndyCar teams with NASCAR on IMS road course doubleheader in 2021

IndyCar NASCAR doubleheader 2021
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The NTT IndyCar Series will be sharing Indianapolis Motor Speedway with the NASCAR Cup Series in a race weekend doubleheader for the second consecutive season, but both series will be on the road course in August 2021.

IMS announced Wednesday that IndyCar will hold an Aug. 14, 2021 race on its 14-turn, 2.439-mile road course. It’ll be a day before NASCAR’s premier series runs the same layout for the first time after the Brickyard 400 was contested on the 2.5-mile oval for the first time in 27 years.

This season’s rescheduling of the IndyCar GMR Grand Prix to July 4, 2019 (a day before the Brickyard 400) led to the first NASCAR-IndyCar doubleheader weekend. The Xfinity Series also raced on the IMS road course for the first time July 4 after the IndyCar race ended.

INDYCAR AT IMS THIS WEEKEND: Harvest GP schedule, entry lists

IndyCar will be holding its second race weekend this year at the IMS road course Friday and Saturday with the Harvest GP.

“Our first NASCAR-INDYCAR weekend was a big success last July, with positive feedback from
our loyal fans who watched the races on NBC and from the drivers, teams and participants
involved,” IMS president Douglas Boles said in a statement. “The Xfinity Series’ debut on the IMS road course provided exactly the kind of thrilling action from the green to checkered flags that we anticipated, so we know the teams and drivers of the Cup Series will put on a great show as they turn left and right for the first time at IMS.

“We can’t wait to welcome back fans to see NASCAR and INDYCAR together during this
exciting weekend as we add another memorable chapter in the long, storied history of the
Indianapolis Motor Speedway.”

It also will mark the first NASCAR Cup-IndyCar doubleheader with a crowd as fans weren’t permitted at IMS in July because of the novel coronvavirus (COVID-19) pandemic.

Over the course of Wednesday, NASCAR is releasing its 36-race slate for next season. IndyCar has yet to release its full 2021 schedule.