Niki Lauda, Sir Jackie Stewart blast F1 decision to drop ‘Grid Girls’

Getty Images
1 Comment

Count legendary F1 drivers Sir Jackie Stewart and Niki Lauda as being vehemently against Formula One’s decision to end the decades-old practice of “Grid Girls” and “Podium Girls” at F1 races, effective immediately.

“How dumb can someone be?” Lauda told Austria’s Der Standard. “It’s completely incomprehensible. … “Women have emancipated themselves and do very well at it. So this is a decision against women.”

Liberty Media acquired the entire Formula One organization last July. It announced several days ago that it was removing the Grid and Podium Girls because it felt their presence no longer presented the values Liberty wants to embody.

How dumb can someone be? It’s completely incomprehensible — Niki Lauda

“I think it’s a great pity to break a tradition such as this, which does Formula 1 but above all women no favors at all,” Lauda told Der Standard.

Lauda said he would like to see F1 be gender neutral and bring back the Grid Girls and Podium Girls and add men to the mix to offer complete diversity.

“I would not mind seeing grid boys next to the girls. Why not?” Lauda told Der Standard. “I want to encourage rather than diminish women. But once again it is men who have decided over the heads of women.”

Stewart agrees with Lauda, but also adds an interesting perspective that F1 should look to increase diversity – namely, attract female drivers to the series.

“The idea that grid girls put off women drivers is baloney,” Stewart told en.f1i.com. “If a racing team could find a female that’s going to get to the top in Formula 1, boy would they be paying attention.

“They’d be falling over themselves. Formula 1 would love to see a woman. If we had a women, the viewing numbers would go up.”

Like Lauda, Stewart agrees that Grid Girls and Podium Girls are within boundaries of decency and respect, rather than wearing overly-revealing clothes.

“The girls of this generation are not overly provocative,” Stewart told en.f1i.com. “They are very well presented. They are properly dressed. It’s not as if they are all in bikinis or something.”

Stewart said Liberty Media’s decision is likely due to the climate of sexual harassment backlash in the U.S.

“In America, you have the (Harvey) Weinstein thing and many more cases of, ‘He tried to do something’ or, ‘He rubbed against me’.

“Because of the Weinstein thing, I think Formula 1 has taken preventative medicine.”

But judging from comments from Stewart, Lauda and countless numbers of fans that oppose F1’s decision, that preventative medicine has a decidedly pretty bitter taste.

Will Liberty/F1 reverse course and bring Grid Girls and Podium Girls back for the upcoming season? Time will tell.

NTT re-signs as IndyCar title sponsor in multiyear deal starting with the 2024 season

James Black/Penske Entertainment
0 Comments

The IndyCar Series has re-signed NTT as its title sponsor in a multiyear agreement starting in 2024.

NTT, a global information technology and communications company based in Japan, became the series’ title sponsor before the 2019 season after starting as a sponsor of the No. 10 Dallara-Honda for Chip Ganassi Racing.

NTT Data (a subsidiary of parent company Nippon Telegraph and Telephone Corp.) will remain the official technology partner of IndyCar, Indianapolis Motor Speedway, the Indy 500 and the NASCAR Brickyard weekend.

With the extension, an IndyCar spokesman said NTT would become the second-longest title sponsor in series history. The longest title sponsor was PPG from 1980-97 (under the CART sanction of the Champ Car Series).

NTT replaced Verizon, which was IndyCar’s title sponsor from 2014-18 after IZOD from 2010-13.

“NTT is an excellent partner across our enterprise with strong expertise and a deep commitment to our sport,” Penske Corp. chairman and IndyCar owner Roger Penske said in a release. “From Smart Venue technology at the Racing Capital of the World to the reimagined Series mobile application, NTT is transforming the fan experience in new and innovative ways. We look forward to a bright future together.”

NTT has used artificial intelligence-enabled optical detection technology at IMS to provide information to the track’s operations and security teams, helping improve fan traffic flow and safety, the track said.

“IndyCar is a great partner for NTT Data because of our shared commitment to driving innovation, increasing sustainability and delivering amazing experiences,” NTT Data CEO Kaz Nishihata said in a release. “We also appreciate how IndyCar is so diverse, with drivers from 15 different countries, and races that range from short ovals and superspeedways to road and street courses. It’s both an incredible sport and a wonderful example for our world.”

NTT also has been instrumental in helping redesign the IndyCar app and providing more race and driver data for use in NBC Sports’ broadcasts by utilizing 140 data points from every car in the field.

“NTT is fully invested in the development and growth of our sport and has already established a terrific track record in our industry with problem-solving capabilities and access to top talent and tools,” Penske Entertainment president and CEO Mark Miles said.

Said NTT Data Services CEO Bob Pryor: “We’re thrilled to continue our collaborations that enhance and expand the fan experience for motorsports and serve as proof points for data analytics, AI, and other innovative digital technologies. For more than a century, this racing series has pioneered innovations making driving safer for everyone, and by continuing this relationship, we will accelerate the pace of innovations and new technologies, particularly related to sustainability that ultimately can benefit organizations, communities and individuals around the world.”

Starting as a Japanese telephone company, NTT grew into a $100 billion-plus tech services giant with U.S. operations based in Plano, Texas.