Photo courtesy Chip Ganassi Racing

PNC Bank becomes primary sponsor for Scott Dixon’s car in IndyCar

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Chip Ganassi needed a sponsor for his star IndyCar driver and refused to compromise the value of Scott Dixon simply to slap any company name on the side of the car.

Little did the team owner know he only had to look in his own hometown for a solution.

PNC Bank on Tuesday announced an increased partnership with Ganassi in which the Pittsburgh-based institution will be the primary sponsor for Dixon. The car was unveiled in Indianapolis.

Ganassi still lives in his hometown of Pittsburgh, went to the same high school as PNC Chairman Bill Demchak and opened his first account with the bank as a teenager.

“Chip has a few years on me, I won’t say how many,” Demchak told The Associated Press. “We’ve known each other 30 years or something.”

That relationship led to an initial partnership between PNC and the Ganassi organization that began in 2014. PNC brought corporate clients to IndyCar races.

“Frankly, we were pleasantly surprised at the reaction we got from clients, the business we got from clients, and the potential for sponsorship,” Demchak said. “When (Dixon) came up as open this year, much to my surprise, it was a pretty easy decision to step up and sponsor the car.”

Terms were not released.

Ganassi used patchwork sponsorship on Dixon’s car last year after Target left IndyCar after nearly 30 years with Ganassi. Target also pulled out of NASCAR to concentrate on soccer at the end of last season.

Ganassi didn’t panic, used three different sponsors on Dixon’s No. 9 car last season, and Dixon won one race, the pole for the Indianapolis 500 and finished third in the championship standings.

“We had plenty of opportunities to give it away, and I have to say that I was not overly joyed with that prospect,” Ganassi said. “We maintained some sort of level of competitiveness throughout the transition and here we are now set for 2018 and forward.”

Dixon is a four-time IndyCar Series champion and will finish his career as one of the best racers in American open-wheel history.

Dixon is coming off a class victory in the Rolex 24 at Daytona, which was the 200th win for the Ganassi organization. Dixon is ranked fourth on IndyCar’s all-time win list with 41, one victory behind Michael Andretti. He trails only A.J. Foyt and Mario and Michael Andretti in career victories.

“I was on the phone with the bank one day and they said `It’s interesting that Dixon’s car is open. It’s an interesting opportunity for someone,”‘ Ganassi said. “It took me by surprise to hear that. I’ve never had any sort of partnership or major sponsor based here in Pittsburgh.”

Ganassi doesn’t want the focus of this new sponsorship package to be on a merger of two Pittsburgh-based companies.

“Our brands are a little larger than Pittsburgh,” Ganassi said. “It’s nice to bring these two brands together, and it’s nice we are both from Pittsburgh, but it’s not the meat of the deal.”

The IndyCar season opens in March and PNC Bank plans on having a strong presence throughout the season. Demchak sees the value in activating at IndyCar events and the potential for both PNC and the Ganassi organization.

“We bring businesses and corporate executives to the races, and the emotion, if you target the right clients, the emotional attachment to Indy is really strong,” Demchak said. “It’s a client event that is not typical. It’s not taking them to the Masters, or a golf tournament. It’s something totally different, and it’s powerful. It appeals to our broad-based consumer client across the country, and with Scott in the car, there’s going to be a lot of television coverage showing our name.”

More AP Auto Racing: https://racing.ap.org/

 

Indy 500 qualifying: Today’s schedule, TV times, how the 33-car field is set

Indy 500 qualifying schedule
Doug Mathews/IndyCar
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The 33-car field of the 104th Indianapolis 500 will be set through the two-day Indy 500 qualifying schedule Saturday and Sunday at Indianapolis Motor Speedway.

Today’s session will determine the nine cars that will compete for the pole position and starting positions 10-30.

On Sunday, the pole position then will be determined in a Fast Nine Shootout (the top nine qualifiers also received NTT IndyCar Series points).

All on-track activity will be on NBC Sports Gold’s IndyCar pass (click here for streaming Saturday and here for Sunday), and Indy 500 qualifying will be on NBC from 3-5 p.m. ET Saturday and Indy 500 pole qualifying from 1-3 p.m. ET on NBC.

Last year, Simon Pagenaud captured the pole position on the way to winning last year’s Indy 500.

Qualifying speeds at Indianapolis Motor Speedway are determined by a four-lap average around the 2.5-mile track.

Here is the Indy 500 qualifying schedule and how to watch on TV:

Saturday, Aug. 15

5:30 a.m. – Garage opens

6 a.m. – Tech inspection

8:30-9:30 a.m. – Indianapolis 500 practice (NBC Sports Gold)

11 a.m.-5 p.m. – Indianapolis 500 qualifying (NBC Sports Gold; NBC coverage from 3-5 p.m.; NBCSN 5-6 p.m.)

7:30 p.m. – Garage closes

Sunday, Aug. 16

8 a.m. – Garage opens

9 a.m. — Tech inspection

11-11:30 a.m. – Indianapolis 500 practice (NBC Sports Gold)

1:15-2:15 p.m. – Fast Nine pole qualifying (NBC begins at 1 p.m., NBC Sports Gold)

3:30-6 p.m. – Indianapolis 500 practice (NBCSN, NBC Sports Gold)