Photo courtesy Chip Ganassi Racing

PNC Bank becomes primary sponsor for Scott Dixon’s car in IndyCar

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Chip Ganassi needed a sponsor for his star IndyCar driver and refused to compromise the value of Scott Dixon simply to slap any company name on the side of the car.

Little did the team owner know he only had to look in his own hometown for a solution.

PNC Bank on Tuesday announced an increased partnership with Ganassi in which the Pittsburgh-based institution will be the primary sponsor for Dixon. The car was unveiled in Indianapolis.

Ganassi still lives in his hometown of Pittsburgh, went to the same high school as PNC Chairman Bill Demchak and opened his first account with the bank as a teenager.

“Chip has a few years on me, I won’t say how many,” Demchak told The Associated Press. “We’ve known each other 30 years or something.”

That relationship led to an initial partnership between PNC and the Ganassi organization that began in 2014. PNC brought corporate clients to IndyCar races.

“Frankly, we were pleasantly surprised at the reaction we got from clients, the business we got from clients, and the potential for sponsorship,” Demchak said. “When (Dixon) came up as open this year, much to my surprise, it was a pretty easy decision to step up and sponsor the car.”

Terms were not released.

Ganassi used patchwork sponsorship on Dixon’s car last year after Target left IndyCar after nearly 30 years with Ganassi. Target also pulled out of NASCAR to concentrate on soccer at the end of last season.

Ganassi didn’t panic, used three different sponsors on Dixon’s No. 9 car last season, and Dixon won one race, the pole for the Indianapolis 500 and finished third in the championship standings.

“We had plenty of opportunities to give it away, and I have to say that I was not overly joyed with that prospect,” Ganassi said. “We maintained some sort of level of competitiveness throughout the transition and here we are now set for 2018 and forward.”

Dixon is a four-time IndyCar Series champion and will finish his career as one of the best racers in American open-wheel history.

Dixon is coming off a class victory in the Rolex 24 at Daytona, which was the 200th win for the Ganassi organization. Dixon is ranked fourth on IndyCar’s all-time win list with 41, one victory behind Michael Andretti. He trails only A.J. Foyt and Mario and Michael Andretti in career victories.

“I was on the phone with the bank one day and they said `It’s interesting that Dixon’s car is open. It’s an interesting opportunity for someone,”‘ Ganassi said. “It took me by surprise to hear that. I’ve never had any sort of partnership or major sponsor based here in Pittsburgh.”

Ganassi doesn’t want the focus of this new sponsorship package to be on a merger of two Pittsburgh-based companies.

“Our brands are a little larger than Pittsburgh,” Ganassi said. “It’s nice to bring these two brands together, and it’s nice we are both from Pittsburgh, but it’s not the meat of the deal.”

The IndyCar season opens in March and PNC Bank plans on having a strong presence throughout the season. Demchak sees the value in activating at IndyCar events and the potential for both PNC and the Ganassi organization.

“We bring businesses and corporate executives to the races, and the emotion, if you target the right clients, the emotional attachment to Indy is really strong,” Demchak said. “It’s a client event that is not typical. It’s not taking them to the Masters, or a golf tournament. It’s something totally different, and it’s powerful. It appeals to our broad-based consumer client across the country, and with Scott in the car, there’s going to be a lot of television coverage showing our name.”

More AP Auto Racing: https://racing.ap.org/

 

Australia SuperCar Champion gets IndyCar Test at Team Penske

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Scott McLaughlin’s latest reward for winning the 2019 Virgin Australia SuperCar championship is an INDYCAR test at Team Penske.

“Scott has been incredibly successful for DJR Team Penske over the last three seasons and he has become a true champion of our sport,” said team owner Roger Penske, who will become the owner of INDYCAR, the Indianapolis Motor Speedway and the Indianapolis 500 in early January. “He certainly embraces new challenges and we think this is a great opportunity to utilize the IndyCar Series rookie testing program so Scott can experience what it is like to get behind the wheel of one of our Indy cars.”

McLaughlin, who has scored back-to-back Virgin Australia Supercars Champion for DJR Team Penske (DJRTP), will participate in an INDYCAR Rookie Evaluation test at Sebring International Raceway in Sebring, Fla. on Monday, January 13.

“I am always open to new challenges and I’m thankful to Team Penske for providing this opportunity to test an Indy car,” said McLaughlin, who established a new Supercars single season record with 18 victories this past season. “We had an amazing year in 2019 and I’m looking forward to defending our Supercars championship next season. I’m also excited to grow as a driver and being with Team Penske creates cool opportunities to try something new. Although I have spent a few hours in a simulator earlier this year, it’s going to be a blast to see what one really feels like at a place like Sebring.”

McLaughlin joined DJR Team Penske in 2017 as one of the brightest stars in Supercars. He has produced 35 victories and 44 pole positions over the last three seasons while helping DJRTP claim team championships in 2017 and 2019, the driver’s title each of the last two seasons and the legendary Bathurst 1000 race in October, along with co-driver Alex Premat.

McLaughlin will defend his Supercars title for DJRTP in 2020 in the No. 17 Shell V-Power Ford Mustang.  He will build on his already successful racing career by driving a full-sized open-wheel car for the first time.

Team Penske enjoyed another successful IndyCar Series season in 2019. The team earned its record 18th Indianapolis 500 victory as Simon Pagenaud captured the checkered flag in May, while Josef Newgarden won his second series title in three years and the team’s 16th INDYCAR Championship. Team Penske will once again compete with three full-season entries in 2020, featuring series champion drivers Newgarden, Pagenaud and Will Power.

Team Penske is one of the most successful teams in the history of professional sports. Cars owned and prepared by Team Penske have produced more than 540 major race wins, over 620 pole positions and 37 Championships across open-wheel, stock car and sports car racing competition. Over the course of its 53-year history, the team has also earned 18 Indianapolis 500 victories, two Daytona 500 Championships, a Formula 1 win, overall victories in the 24 Hours of Daytona and the 12 Hours of Sebring along with a win in Australia’s legendary Bathurst 1000 race. Team Penske currently competes in the IndyCar Series, the NASCAR Cup Series, the NASCAR Xfinity Series and the IMSA WeatherTech SportsCar Championship. The team also races in the Virgin Australia SuperCars Championship, in a partnership with Dick Johnson Racing, as DJR Team Penske.

Follow Bruce Martin on Twitter at @BruceMartin_500