McLaren F1 Team and computer company Dell Technologies have confirmed a new, multi-year partnership, beginning with the 2018 FIA Formula 1 World Championship season, that gives McLaren its first significant corporate backing since Vodafone departed the team following the 2013 season.
The new partnership will see Dell branding on McLaren’s 2018 cars, with the team also utilizing the company for all of its hardware and software needs.
“McLaren’s agreement with Dell Technologies expands beyond the traditional sponsorship model. We are like-minded organizations led by the key principles of technical innovation and human progress at the cutting-edge of data-driven technology,” said McLaren executive director Zak Brown.
“Formula 1 is a relentless environment, and partnering with Dell Technologies provides us with class-leading capabilities and support to drive invaluable efficiencies that will enable McLaren to perform at the highest possible level across our entire business operations. We are especially excited about the future possibilities that will arise within McLaren Applied Technologies, an area of our business that is growing fast and offers huge potential.
Brown finished, “This announcement is a further statement that McLaren has strong ambitions as we strive to take an important leap in performance both on-track and off it. Dell Technologies is the perfect partner and our two brands share the same ethos, which will propel us towards our business objectives for 2018 and beyond.”
McLaren is set to reveal its 2018 chassis, the MCL33, on February 23.
“I’m so excited to join Andretti United Extreme E,” Munnings said in a release. ““I was really intrigued when I first heard about Extreme E, I just knew I had to be involved. The male / female racing partnership is a fantastic and exciting new concept. The season has incredible locations and the racing will be very exciting. It will be a new challenge for the teams and drivers, and I’m so thrilled to be working with such a strong team.
“The championship is a really innovative concept, it’s combining motorsport and science and will produce an important legacy in each race location. Bringing the platform that motorsport has in line with the awareness that the planet needs right now is awesome and a really important message.”
Said Hansen: “Going into the Extreme E will be a new chapter in my career, one that I am extremely excited about. It is something brand new, not only for me, but the whole of motorsport. The format is something
we’ve never seen before. I’m also delighted to be able to carry the message of something bigger – talking about the environment and doing something good for the world – that’s something that really drives me. It’s going to be a big adventure in life to see these locations and I’m going to do my best in carrying this responsibility and hopefully making people aware of the challenges we have in the world, together with our passion for racing.”