‘Game-changing’ multi-year agreement will take INDYCAR, NBC Sports ‘to the next level’

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NEW YORK – As the fourth Nor’easter in three weeks bore down on the Big Apple, it was tough to spot people that were clearly in a good mood.

But Jon Miller, president of programming for NBC Sports and NBCSN, was clearly in a good mood.

On Wednesday morning at 10 am ET, we all found out why: NBC will become the exclusive home of the IndyCar Series and the Indianapolis 500, starting in 2019.

The new three-year deal not only makes “The Greatest Spectacle in Racing” part of the network’s “Championship Season” – its collection of high-profile championship events from May to July – but also reaffirms NBC’s status as the home of motorsports television in the United States.

That status is something Miller doesn’t take for granted.

“It’s important people know that storytelling is in our DNA, and motorsports lends itself very well to storytelling,” Miller said as he, INDYCAR CEO Mark Miles and driver James Hinchcliffe made a snowy trek to the New York Stock Exchange to promote the deal on CNBC’s “Squawk on the Street.”

“We’ve had great success with the second half of the entire NASCAR season, and then we’ve had half of the IndyCar package [since 2009] … But we never had the real meat of the series and that didn’t set anybody up for success.

“Having the entire package of IndyCar now – all 17 races, qualifying, practice, you name it – really sets IndyCar on a strong path and solidifies NBC’s position as the home of motorsports. I think it becomes a property much like the Premier League, the NHL, and even the Olympics and the Triple Crown. We have 100 percent of the media opportunity and we can put all those great assets behind it.”

With the storm no doubt keeping some traders home, the floor of the NYSE was relatively subdued. But that made it no less important to be at the heart of Wall Street. Miles and his team are pursuing a new title sponsor for the IndyCar Series to replace Verizon, which will fully focus its efforts in the series with the powerhouse Team Penske going forward in 2019.

The new deal – which includes 8 races per year on the NBC network (with the remaining races going to NBCSN), live streaming of all races, and a direct-to-consumer package with NBC Sports Gold – gave Miles plenty to push for any potential backers. As for Hinchcliffe, he held his own nicely in an interview that also explored IndyCar’s global ambitions, the impact of technology on the sport, and of course, his spin around the ballroom on “Dancing with the Stars.”

On the ride back to 30 Rock, Miles was confident that NBC can play a big role in attracting a sponsor that can help the series keep growing.

“With respect to our work in finding the best title sponsor, it’s really important – and this has not been talked about much – but we expect to work with hand in glove with NBC’s sales,” he explained. “We have the opportunity to create packages which are both broadcast sponsorship and series sponsorship, I think, in a way that doesn’t come along very often.

“Usually, the media deal and the sponsorship deal doesn’t align like this, so we’re really excited about the offering we’ll have and the approach to the market we can take.”

Should the partnership with NBC bear fruit on that front and others, it will only add to the upswing that the IndyCar Series has had in recent years.

Hinchcliffe has been a witness to that. He entered the series in 2011, when it was trying to find its footing after the sport’s reunification three years earlier. After 13 years of CART vs. the Indy Racing League, getting everything back under one roof was not a smooth process.

But fast-forward seven years, and things have changed for the better. TV ratings and digital viewers have gone up. Race scheduling has become more stable and enhanced with the return of traditional open-wheel markets. And this year’s debut of the universal aero kit aims to pump up the action on the track, while also giving the cars a cleaner, meaner look.

Now, with NBC all in, Hinchcliffe is bullish on his sport’s future.

“This is a game-changing thing for us,” he declared. “If you look at the last four or five years, we’ve seen a steady growth in pretty much every measureable metric that there is – in a time where, globally, motorsports is in a bit of a downturn.

“The fact that IndyCar was able to rally against a global dip in motorsports interest, attendance, sponsorship – it speaks volumes to what we have been doing and this is just gonna take us to that next level.”

Could Scott Dixon someday break Foyt, Andretti wins and championships records?

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With five races left in the 2018 Verizon IndyCar Series season, Scott Dixon is in the driver’s seat to potentially earn a fifth career IndyCar championship.

After winning Sunday at Toronto, Dixon now has a 62-point edge over second-ranked and defending series champ Josef Newgarden and a 70-point lead over third-ranked Alexander Rossi.

The triumph north of the border was Dixon’s third there, as well as his 44th career IndyCar win, third-highest in IndyCar annals.

Add in the four IndyCar championships and those are stellar numbers indeed.

What makes things all the more amazing is Dixon has done all that in under 18 full seasons on the IndyCar circuit. Heck, he’s only 37 years old, too (although he turns 38 on July 22).

Dixon’s championships have come in 2003 (his first full season in IndyCar after two prior seasons in CART/Champ Car), 2008, 2013 and most recently in 2015.

The quiet, unassuming New Zealander has been one of the most successful drivers ever not just in IndyCar, but in all forms of motorsports.

When his name is mentioned, it’s typically included with the only two drivers who have more career wins than he does: A.J. Foyt (67 wins and seven championships, both records) and Mario Andretti (52 wins and four titles).

That’s a pretty lofty pair to be part of.

One might think that after all the success he’s had, Dixon could easily walk away from IndyCar and Chip Ganassi Racing and enjoy an early retirement.

But competing in and winning races isn’t really a job for Dixon. He enjoys what he’s doing so much that he easily could keep doing what he’s doing – and at a high level – for another seven or more years, at least.

So, can Dixon catch Mario and A.J.? The former would be easier than the latter, for sure.

Numerically, it’s possible – at least part of it:

* Dixon can easily be competitive into his mid-40s.

* He’s averaged three-plus wins every season since 2007 (37 wins from then through Sunday). That means if he can keep that average going, he could reach 24 more wins – to overtake Foyt – by 2026. Yes, that may be a stretch to even imagine, but if there’s any current driver who potentially could overtake Foyt, it’s Dixon.

* Dixon already has three wins this season, and with five more races still to go, he could easily win another one, two or maybe even three more in 2018 as he continues his road to the championship. And let’s not forget that with each additional win, that’s one win closer to overtaking Andretti and Foyt.

In his usual modest and humble manner, Dixon downplays not just talk comparing him with Andretti and Foyt, but also overtaking one or both.

“I think A.J. is pretty safe,” he said. “He’s a long ways ahead. … Eight (championships) is an infinity away. Takes a long time to get eight.”

But that doesn’t mean Dixon can’t keep working at approaching Foyt’s mark.

“I think for us, we take it race by race,” he said. “We’re in the business of winning races. If we’re not doing that, I won’t have a job for too long. That’s the focus for right now.”

If he wins the championship this year, he’ll pass Andretti’s championship mark. That would be one record down, three to go.

And if he can win nine more races over the next few seasons, he’ll pass Andretti’s 52 career wins, making it two records down and two more to go.

“Right now with 44 wins, next on the list is Mario I think at 52 or something,” Dixon said after Sunday’s win. “We’ll see how it goes. Right now, we’re just trying to get the job done for the team.”

And he’s doing a darn good job at that indeed – with likely even more success still to come.

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