‘Game-changing’ multi-year agreement will take INDYCAR, NBC Sports ‘to the next level’

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NEW YORK – As the fourth Nor’easter in three weeks bore down on the Big Apple, it was tough to spot people that were clearly in a good mood.

But Jon Miller, president of programming for NBC Sports and NBCSN, was clearly in a good mood.

On Wednesday morning at 10 am ET, we all found out why: NBC will become the exclusive home of the IndyCar Series and the Indianapolis 500, starting in 2019.

The new three-year deal not only makes “The Greatest Spectacle in Racing” part of the network’s “Championship Season” – its collection of high-profile championship events from May to July – but also reaffirms NBC’s status as the home of motorsports television in the United States.

That status is something Miller doesn’t take for granted.

“It’s important people know that storytelling is in our DNA, and motorsports lends itself very well to storytelling,” Miller said as he, INDYCAR CEO Mark Miles and driver James Hinchcliffe made a snowy trek to the New York Stock Exchange to promote the deal on CNBC’s “Squawk on the Street.”

“We’ve had great success with the second half of the entire NASCAR season, and then we’ve had half of the IndyCar package [since 2009] … But we never had the real meat of the series and that didn’t set anybody up for success.

“Having the entire package of IndyCar now – all 17 races, qualifying, practice, you name it – really sets IndyCar on a strong path and solidifies NBC’s position as the home of motorsports. I think it becomes a property much like the Premier League, the NHL, and even the Olympics and the Triple Crown. We have 100 percent of the media opportunity and we can put all those great assets behind it.”

With the storm no doubt keeping some traders home, the floor of the NYSE was relatively subdued. But that made it no less important to be at the heart of Wall Street. Miles and his team are pursuing a new title sponsor for the IndyCar Series to replace Verizon, which will fully focus its efforts in the series with the powerhouse Team Penske going forward in 2019.

The new deal – which includes 8 races per year on the NBC network (with the remaining races going to NBCSN), live streaming of all races, and a direct-to-consumer package with NBC Sports Gold – gave Miles plenty to push for any potential backers. As for Hinchcliffe, he held his own nicely in an interview that also explored IndyCar’s global ambitions, the impact of technology on the sport, and of course, his spin around the ballroom on “Dancing with the Stars.”

On the ride back to 30 Rock, Miles was confident that NBC can play a big role in attracting a sponsor that can help the series keep growing.

“With respect to our work in finding the best title sponsor, it’s really important – and this has not been talked about much – but we expect to work with hand in glove with NBC’s sales,” he explained. “We have the opportunity to create packages which are both broadcast sponsorship and series sponsorship, I think, in a way that doesn’t come along very often.

“Usually, the media deal and the sponsorship deal doesn’t align like this, so we’re really excited about the offering we’ll have and the approach to the market we can take.”

Should the partnership with NBC bear fruit on that front and others, it will only add to the upswing that the IndyCar Series has had in recent years.

Hinchcliffe has been a witness to that. He entered the series in 2011, when it was trying to find its footing after the sport’s reunification three years earlier. After 13 years of CART vs. the Indy Racing League, getting everything back under one roof was not a smooth process.

But fast-forward seven years, and things have changed for the better. TV ratings and digital viewers have gone up. Race scheduling has become more stable and enhanced with the return of traditional open-wheel markets. And this year’s debut of the universal aero kit aims to pump up the action on the track, while also giving the cars a cleaner, meaner look.

Now, with NBC all in, Hinchcliffe is bullish on his sport’s future.

“This is a game-changing thing for us,” he declared. “If you look at the last four or five years, we’ve seen a steady growth in pretty much every measureable metric that there is – in a time where, globally, motorsports is in a bit of a downturn.

“The fact that IndyCar was able to rally against a global dip in motorsports interest, attendance, sponsorship – it speaks volumes to what we have been doing and this is just gonna take us to that next level.”

Reports: Fernando Alonso to test on September 5 at Barber Motorsports Park

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According to a number of media stories Thursday afternoon and evening, two-time Formula One champion Fernando Alonso will reportedly test an Indy car at Barber Motorsports Park on Wednesday, September 5.

The 2.38-mile permanent road course just outside Birmingham, Alabama, per those stories, will play host to Alonso as he reportedly tests with IndyCar’s Andretti Autosport team and Honda.

Honda Performance Development (HPD) President Art St. Cyr issued a statement late Thursday afternoon about Alonso’s reported upcoming test:

“Fernando Alonso is one of the premier racing drivers of this generation, and we very much enjoyed working with him at the 2017 Indianapolis 500.

“He has shown that he can be very competitive right off the bat, and it would be great for IndyCar if he were to decide to drive here full-time after his F1 career. Having Alonso as a driver would be an obvious benefit for any team or manufacturer.”

However, St. Cyr’s statement also included a reference to Honda potentially not being able to field a new engine for Alonso in the IndyCar series in 2019.

“Our engine lease agreements are made between HPD and specific teams,” St. Cyr’s statement said. “Several of our current IndyCar Series teams already have agreements in place with HPD for the 2019 season, and we have been operating near maximum capacity all year long to properly provide powerful, reliable engines for all of our teams.

“We have had discussions with several current and potential teams for 2019, and those discussions are ongoing.”

Rumors of Alonso potentially racing for a hybrid operation that would include Andretti Autosport, McLaren and Harding Racing have been picking up speed. But there’s one potential major hurdle: Harding’s Dallara’s are powered by Chevrolet engines.

Alonso announced earlier this week that he’d be retiring from Formula One at season’s end, saying he’s looking forward to new adventures.

Because of his loyalty to McLaren, it’s increasingly looking as if Alonso comes to IndyCar, McLaren will have some involvement – although perhaps not as much as it potentially could do if it went all-in with a full-time effort immediately in 2019.

There is no word whether Chevrolet or Harding Racing could potentially be on hand at the Sept. 5 test at BMP, even in just an observation role.

Since being part of the winning team at the 24 Hours of Le Mans in June, Alonso’s desire to become only the second driver to win motorsport’s triple crown – the Monaco Grand Prix, Le Mans and the Indianapolis 500 – has increased exponentially.

He’s already won the first two; just a Indy 500 triumph remains on his bucket list.

The late Graham Hill is the only driver to have accomplished the triple crown feat to date.

Alonso, who turned 37 on July 29, has made just one prior IndyCar start, in the 2017 Indianapolis 500. He led 27 laps of the 200-lap event and appeared to have a car strong enough to win before it suffered engine failure with 21 laps remaining.

Instead of what likely could have been a top-five finish, if not a win, Alonso’s first foray into IndyCar racing ended disappointingly with a 24th-place finish.

In addition to being courted by IndyCar, NASCAR has also jumped into the Alonso sweepstakes, saying he’d be welcome to race in the 2019 Daytona 500.

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