Tequila Patron to end ESM and IMSA partnerships after 2018 season

Photo courtesy of IMSA
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Earlier on Monday, Tequila Patron, a long-time sponsor in the IMSA WeatherTech SportsCar Championship, both at the team level – they have a long standing partnership with Tequila Patron ESM – and the series level, announced that they will be ending their sponsorships at the end of the 2018 season.

After sponsoring Highcroft Racing in 2008 and 2009 in the American Le Mans Series, Tequila Patron and ESM formed a partnership in 2010 to launch their own team. Since then, they have scored overall wins in the Rolex 24 at Daytona, Mobil 1 12 Hours of Sebring, and the Petit Le Mans. They have also competed internationally, in both Prototype and GT categories.

“On behalf of the entire Extreme Speed Motorsports organization, it has been an honor to represent such an amazing brand for the past 13 years,” said team co-owner Scott Sharp via a team release.

“I have the deepest gratitude for all of (Patron CEO and ESM co-founder) Ed Brown’s support. Together we have tackled various challenges, won races at each step, and built ESM into such an incredible team. Simultaneously, it has been thrilling to watch Ed and his team build the Patrón brand in a meteoric fashion and along the way become an icon in the motorsports world! We will miss not carrying the now infamous green and black livery, but the same passion for excellence will remain!”

IMSA President Scott Atherton also expressed gratitude toward Patron for their long-time involvement.

“IMSA and Patron Spirits have enjoyed a fantastic partnership for more than a decade. Tequila Patron rose through the IMSA ranks, from a high-profile team sponsor with Patron Highcroft Racing beginning in 2008, through its entitlement sponsorship of the Patron GT3 Challenge starting in 2009, and its presenting sponsorship of the American Le Mans Series beginning in 2010,” Atherton detailed.

He continued, “Tequila Patron continued in a prominent position as the American Le Mans Series merged with GRAND-AM to create the new IMSA WeatherTech SportsCar Championship and has been our entitlement partner for the Tequila Patron North American Endurance Cup since 2014 in addition to its longstanding support of the Tequila Patron ESM race team and its pair of Nissan DPi race cars.

“All associated with IMSA – competitors, promoter partners, series officials and fans – will miss the iconic Tequila Patrón brand next year. On behalf of IMSA, we thank CEO Ed Brown and Tequila Patron for all they have done over the many years to help us grow IMSA and the sport as a whole. We’re more proud than words can express to have counted Tequila Patron among our family of premium brand partners.”

Team co-owner Scott Sharp, in a story posted on SportsCar365, asserted that the ESM team has every intention of continuing in 2019.

“We’re working on a number of options,” Sharp said. “Obviously I think we’ve singly got the best team we’ve ever had, personnel-wise. Having been refining over the years and making selected additions, we’ve gotten ourselves to be super strong. The goal is keeping everyone together. We’re working through a few different options that will hopefully allow us to do that.”

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Peacock to stream all Supercross and Motocross races in 2023, plus inaugural SuperMotocross Championship

Peacock Supercross Motocross 2023
Feld Entertainment, Inc.
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NBC Sports and Feld Motor Sports announced that Peacock and the NBC family of networks will stream all 31 races of the combined Monster Energy Supercross, Lucas Oil Pro Motocross and the newly created SuperMotocross World Championship beginning January 7, 2023 at Angel Stadium in Anaheim, California and ending October 14 in the place where Supercross was born: the Los Angeles Coliseum.

The combined series will create a 10-month calendar of events, making it one of the longest professional sports’ seasons in the United States.

The agreement is for multiple years. The season finale will air live on Peacock and the USA Network.

Peacock will present live coverage of all races, qualifying and heats across both series. The 31 total races will mark a record for the combined number of Supercross and Pro Motocross events that NBC Sports will present in a single season.

NBC, USA Network and CNBC will provide coverage of all races, including the SuperMotocross World Championship Playoffs and Final, through 2023 and beyond. For more information about the Peacock streaming service, click here.

“With our wide array of live and original motorsports offerings, Peacock is a natural home for Supercross and Pro Motocross races,” said Rick Cordella, Chief Commercial Officer, Peacock. “We’re looking forward to providing fans with an easily-accessible destination to find every race all season long, including the exciting finish with the newly formed SuperMotocross World Championship.”

MORE: A conversation about media rights created the new SuperMotocross World Championship Series

The NBC family of networks has been home to Supercross for the past several seasons and this is a continuation of that relationship. The media rights for both series expired at the end of 2022, which allowed Supercross and Motocross to combine their efforts.

In fact, it was that conversation that led to the formation of the SuperMotocross World Championship (SMX).

The SMX series will begin on September 9, 2023 after the conclusion of the Pro Motocross season. Points will accumulate from both series to seed the SMX championship, which creates a record number of unified races.

“The SuperMotocross World Championship adds a new dimension to the annual Supercross and Pro Motocross seasons that will result in crowning the ultimate World Champion,” said Stephen C. Yaros, SVP Global Media and Supercross for Feld Motor Sports. “We are thrilled to be extending our relationship with NBC Sports so our fans can watch all the racing action streaming live on Peacock and the option to also watch select rounds on NBC, USA Network and CNBC.”

Complete 2023 coverage schedules for Supercross, Pro Motocross and the SuperMotocross World Championship on Peacock, NBC, USA Network and CNBC will be announced in the near future.