IndyCar says goodbye to Sonoma Raceway today: so long wine, hello lettuce

Scenes like this will be no longer at Sonoma Raceway after Sunday. Photo: IndyCar
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SONOMA, California – For the last 14 years, the IndyCar Series loved to race at Sonoma Raceway.

Not only was the racetrack one of the most challenging permanent road courses in the country, it had ambience that most other tracks on the circuit would love to have.

There were the picturesque rolling hills that surrounded the track, and the charming flock of sheep that keep the grass trimmed.

Sheep?

Yes, the track truly employs a herd of a few thousand sheep that “cut” the grass virtually every day – and there’s sure plenty of land to munch upon.

Going to the races at Sonoma also meant there was all the touristy things to do in the City by the Bay, San Francisco, less than an hour south.

And to the north around the town of Napa, there were world-famous wineries that drivers, team members, media and fans alike all loved to visit … and do a bit of tasting, of course.

Sadly, that all comes to an end Sunday. The Grand Prix of Sonoma will make its 14th and final run at the Speedway Motorsports Inc. facility.

Next year, the season-ending IndyCar race shifts to WeatherTech Laguna Seca Raceway, about 150 miles south in Monterey, California. In a sense, it will be déjà vu of sorts for IndyCar, which returns to Laguna Seca for the first time since 2004, one year before it shifted to Sonoma Raceway.

According to a recent story in the Sacramento Bee, racetrack president and general manager Steve Page said there needed to be a “sustainable business model” to keep – or now, perhaps some day return – IndyCar to its track.

There have been reports that even though the so-called wine-and-cheese crowd loves to come watch the sleek open-wheel Indy car race cars at Sonoma, the race weekend was a losing economic proposition for the track for at least the last several years.

While several drivers have talked this weekend that they would like to see the series to return to Sonoma one day soon, that won’t be happening for at least the next three years – the length of IndyCar’s new contract with Laguna Seca.

“We wish IndyCar and our friends at WeatherTech Raceway Laguna Seca the very best with their new event,” Page said in a statement when the shift to Laguna Seca was first announced in July.

Forget for now that both tracks will one day host races in the same IndyCar season. Sonoma officials have said it’s “not economically viable” to hold two races at two different tracks per year in Northern California (although some would argue that Laguna Seca is more in Central California).

But here’s where the interesting part comes in: for years, Texas Motor Speedway outright rejected any bid by IndyCar to also hold a race at Circuit of the Americas.

Well, TMS will become bosom buddies with COTA next season, as the latter joins the IndyCar circuit for the first time.

COTA is about 225 miles south of Fort Worth, a bit further than Laguna Seca is from Sonoma. But it will be interesting to see if the crowd base is significantly impacted at either track because there’s now two tracks holding IndyCar races within less than three months of each other.

In theory, there should be enough IndyCar fans to go around so that Sonoma and Laguna Seca could peacefully co-exist and be economically viable.

But that’s an argument to be explored for another day … or three years.

Including Sunday, Sonoma will have held the IndyCar season finale for the last four years, dating back to 2015. In doing so, it’s carried on a great tradition, one that has dated back 13 years, where the series’ championship has been decided in the final race of the season.

In an ironic twist, that 2015 race has been etched in IndyCar history as one of the most remarkable comebacks the sport has ever seen.

Scott Dixon entered the race 47 points behind series leader Juan Pablo Montoya, yet pulled off a stunning rally to not only win the race, but also to earn his fourth IndyCar championship.

Now, four years later, Dixon – if he wins – will bookend the season finale run at Sonoma with his fifth championship. He enters Sunday’s race with a decent – but not comfortable by any means – 29-point lead over Alexander Rossi.

If Dixon wins, he’ll become only the second driver in IndyCar history to win at least five championships (A.J. Foyt has seven).

If Rossi wins, it’ll be fitting that the Nevada City, California native captures the last IndyCar race for at least the foreseeable future – if ever again – at his home track.

When Sunday’s race ends and the new champ is crowned, doused in wine and champagne and proudly trots the championship trophy home, Sonoma Raceway is still going to end the day losing because IndyCar won’t be coming back again any time soon.

If ever again.

Oh yeah, by the way, not to disrespect Laguna, but there’s one other thing to point out that only adds to the loss of Sonoma from the IndyCar schedule.

As afore-mentioned, while IndyCar team members and race fans loved going on wine tasting excursions around Sonoma — where grapes are king — somehow, the top agricultural product of the area around Laguna Seca just doesn’t have the same tourist lure, attraction and cache:

Lettuce.

Well, then again, there is lettuce wine to look forward to, right?

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Ford unveils a new Mustang for 2024 Le Mans in motorsports ‘lifestyle brand’ retooling

Ford Mustang Le Mans
Ford Performance
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LE MANS, France — Ford has planned a return to the 24 Hours of Le Mans with its iconic Mustang muscle car next year under a massive rebranding of Ford Performance aimed at bringing the automotive manufacturer “into the racing business.”

The Friday unveil of the new Mustang Dark Horse-based race car follows Ford’s announcement in February (and a ballyhooed test at Sebring in March) that it will return to Formula One in 2026 in partnership with reigning world champion Red Bull.

The Mustang will enter the GT3 category next year with at least two cars in both IMSA and the World Endurance Championship, and is hopeful to earn an invitation to next year’s 24 Hours of Le Mans. The IMSA entries will be a factory Ford Performance program run by Multimatic, and a customer program in WEC with Proton Competition.

Ford CEO Jim Farley, also an amateur sports car racer, told The Associated Press the Mustang will be available to compete in various GT3 series across the globe to customer teams. But more important, Farley said, is the overall rebranding of Ford Performance – done by renowned motorsports designer Troy Lee – that is aimed at making Ford a lifestyle brand with a sporting mindset.

“It’s kind of like the company finding its own, and rediscovering its icons, and doubling down on them,” Farley told the AP. “And then this motorsports activity is getting serious about connecting enthusiast customers with those rediscovered icons. It’s a big switch for the company – this is really about building strong, iconic vehicles with enthusiasts at the center of our marketing.”

Ford last competed in sports car racing in 2019 as part of a three-year program with Chip Ganassi Racing. The team scored the class win at Le Mans in 2016 in a targeted performance aimed to celebrate the 50th anniversary of Ford snapping Ferrari’s six-year winning streak.

Ford on Friday displayed a Mustang with a Lee-designed livery that showcased the cleaner, simplified look that will soon be featured on all its racing vehicles. The traditional blue oval with Ford Performance in white lettering underneath will now be branded simply FP.

The new mark will be used across car liveries, merchandise and apparel, display assets, parts and accessories and in advertising.

Farley cited Porsche as an automaker that has successfully figured out how to sell cars to consumers and race cars in various series around the world while creating a culture of brand enthusiasts. He believes Ford’s new direction will help the company sell street cars, race cars, boost interest in driving schools, and create a merchandise line that convinces consumers that a stalwart of American automakers is a hip, cool brand.

“We’re going to build a global motorsports business off road and on road,” Farley told the AP, adding that the design of the Mustang is “unapologetically American.”

He lauded the work of Lee, who is considered the top helmet designer among race car drivers.

“We’re in the first inning of a nine inning game, and going to Le Mans is really important,” Farley said. “But for customer cars, getting the graphics right, designing race cars that win at all different levels, and then designing a racing brand for Ford Performance that gets rebranded and elevated is super important.”

He said he’s kept a close eye on how Porsche and Aston Martin have built their motorsports businesses and said Ford will be better.

“We’re going in the exact same direction. We just want to be better than them, that’s all,” Farley said. “Second is the first loser.”

Farley, an avid amateur racer himself, did not travel to Le Mans for the announcement. The race that begins Saturday features an entry from NASCAR, and Ford is the reigning Cup Series champion with Joey Logano and Team Penske.

The NASCAR “Garage 56” entry is a collaboration between Hendrick Motorsports, Chevrolet and Goodyear, and is being widely celebrated throughout the industry. Farley did feel left out of the party in France – a sentiment NASCAR tried to avoid by inviting many of its partners to attend the race so that it wouldn’t seem like a Chevrolet-only celebration.

“They’re going right and I’m going left – that NASCAR thing is a one-year deal, right? It’s Garage 56 and they can have their NASCAR party, but that’s a one-year party,” Farley said. “We won Le Mans outright four times, we won in the GT class, and we’re coming back with Mustang and it’s not a one-year deal.

“So they can get all excited about Garage 56. I almost see that as a marketing exercise for NASCAR, but for me, that’s a science project,” Farley continued. “I don’t live in a world of science projects. I live in the world of building a vital company that everyone is excited about. To do that, we’re not going to do a Garage 56 – I’ve got to beat Porsche and Aston Martin and Ferrari year after year after year.”

Ford’s announcement comes on the heels of General Motors changing its GT3 strategy next season and ending its factory Corvette program. GM, which unlike Ford competes in the IMSA Grand Touring Prototype division (with its Cadillac brand), will shift fully to a customer model for Corvettes in 2024 (with some factory support in the IMSA GTD Pro category).