Haas F1 to become Rich Energy Haas F1 in 2019

Photo by Charles Coates/Getty Images
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Haas Formula 1 has announced a deal with a British energy drink company that will change the name of the team to Rich Energy Haas F1 Team.

The partnership is described as a multi-year deal that impacts the team name and will result in a significant livery change to incorporate the colors of Rich Energy.

“We are delighted to become the official title partner of Haas F1 Team in Formula One,” said William Storey, chief executive officer of Rich Energy in a press release. “Our companies share a synergy in our work ethos, and our desire to bring something new to the table in an environment made up of established brands.

“We revel in competition, and through our distinctive collaboration, we’re looking to further prosper, delivering an exciting concept for the promotion of Rich Energy to the consumer along the way. Formula One is a premium product in its own right, and our partnership with Haas F1 Team ensures we have a prized asset on which to build our global marketing efforts.”

Rich Energy, which was launched six year ago, will use Formula 1 as the centerpiece of its worldwide marketing campaign to expand beyond the 30 countries that currently sell its product.

“Securing a title partner in Rich Energy is another milestone moment in the development of Haas F1 Team,” said Guenther Steiner, team principal, Haas F1 Team. “We welcome their commitment to us as an organization, and together we share an ambition to advance further in our respective fields.

“It’s going to be exciting for us as a team to be the focal point of Rich Energy’s marketing endeavors, as we go into both new and existing consumer markets around the world in Formula One. As we have seen already this season, our own continued push for performance has delivered on-track, and I have no doubt that the platform we provide for Rich Energy will translate into equally favorable dividends.”

In just its third year of existence, Haas F1 sits fifth in the overall constructors’ standings.

Drivers Kevin Magnussen and Romain Grosjean sit ninth and 13th in the drivers standings.

Starting lineup grid for IMSA Petit Le Mans: Tom Blomqvist puts MSR on pole position

Petit Le Mans lineup
IMSA
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IMSA WeatherTech SportsCar championship contender Tom Blomqvist put the Meyer Shank Racing Acura at the front of the starting lineup for the Motul Petit Le Mans at Michelin Road Atlanta.

Blomqvist turned a 1-minute, 8.55-second lap on the 2.54-mile circuit Friday to capture his third pole position for MSR this season. Earl Bamber qualified second in the No. 02 Cadillac for Chip Ganassi Racing.

Ricky Taylor was third in the No. 10 Acura of Wayne Taylor Racing, which enters Saturday’s season finale with a 19-point lead over the No. 60 of Blomqvist and Oliver Jarvis (who will be joined by Helio Castroneves) for the 10-hour race.

PETIT LE MANS STARTING GRID: Click here for the starting lineup l Lineup by car number

PETIT LE MANS: Info on how to watch

With the pole, MSR sliced the deficit to 14 points behind WTR, which will field the trio of Taylor, Filipe Albuquerque and Brendon Hartley in Saturday’s race.

“We really needed to put the car in this kind of position,” Blomqvist said. “It makes our life a little less stressful tomorrow. It would have given the No. 10 a bit more breathing space. It’s going to be a proper dogfight tomorrow. The guys gave me such a great car. It’s been fantastic this week so far, and it really came alive. I’m hugely thankful to the boys and girls at MSR for giving me the wagon today to execute my job.

“That was a big effort from me. I knew how important it was. It’s just awesome for the guys to give them some sort of reward as well. It’s always nice to be quick. If you do the pole, you know you’ve got a quick car.”

Though WTR has a series-leading four victories with the No. 10, MSR won the Rolex 24 at Daytona and has five runner-up finishes along with its three poles.

The strong performances of the ARX-05s ensure that an Acura will win the final championship in IMSA’s premier Daytona Prototype international (DPi) division, which is being rebranded as Grand Touring Prototype in the move to LMDh cars next season.

Taylor qualified third despite sliding into the Turn 5 gravel during the closing minutes of qualifying while pushing to gain points.

“Qualifying was important for points,” Taylor said. “Going into it, if we outqualified the No. 60 Meyer Shank Acura, they had a lot to lose in terms of championship points. So, we were trying to increase the gap over 20 points which would’ve made a big difference for tomorrow. We would have loved to get the pole and qualify ahead of the No. 60, but in the scheme of the points, it didn’t change a whole lot. I’m feeling good since it’s such a long race, and the No. 10 Konica Minolta Acura team does such a good job strategizing and putting us in a good position.

“I’m very confident in our lineup and our team compared to them over the course of 10 hours. I’d put my two teammates up against those guys any day. I think we are all feeling optimistic and strong for tomorrow.”

In other divisions, PR1 Mathiasen Motorsports (LMP2), Riley Motorsports (LMP3), VasserSullivan (GTD Pro) and Paul Miller Racing (GTD) captured pole positions.

The broadcast of the 10-hour race will begin Saturday at 12:10-3 p.m. ET on NBC, moving at 7 p.m. to USA Network. Peacock will have flag-to-flag coverage.


QUALIFYING

Results

Results by class

Fastest lap by driver

Fastest lap by driver after qualifying

Fastest lap by driver and class after qualifying

Fastest lap sequence in qualifying

Best sector times in qualifying

Time cards in qualifying

PRACTICE RESULTS: Session I l Session II l Session III