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Haas F1 to become Rich Energy Haas F1 in 2019

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Haas Formula 1 has announced a deal with a British energy drink company that will change the name of the team to Rich Energy Haas F1 Team.

The partnership is described as a multi-year deal that impacts the team name and will result in a significant livery change to incorporate the colors of Rich Energy.

“We are delighted to become the official title partner of Haas F1 Team in Formula One,” said William Storey, chief executive officer of Rich Energy in a press release. “Our companies share a synergy in our work ethos, and our desire to bring something new to the table in an environment made up of established brands.

“We revel in competition, and through our distinctive collaboration, we’re looking to further prosper, delivering an exciting concept for the promotion of Rich Energy to the consumer along the way. Formula One is a premium product in its own right, and our partnership with Haas F1 Team ensures we have a prized asset on which to build our global marketing efforts.”

Rich Energy, which was launched six year ago, will use Formula 1 as the centerpiece of its worldwide marketing campaign to expand beyond the 30 countries that currently sell its product.

“Securing a title partner in Rich Energy is another milestone moment in the development of Haas F1 Team,” said Guenther Steiner, team principal, Haas F1 Team. “We welcome their commitment to us as an organization, and together we share an ambition to advance further in our respective fields.

“It’s going to be exciting for us as a team to be the focal point of Rich Energy’s marketing endeavors, as we go into both new and existing consumer markets around the world in Formula One. As we have seen already this season, our own continued push for performance has delivered on-track, and I have no doubt that the platform we provide for Rich Energy will translate into equally favorable dividends.”

In just its third year of existence, Haas F1 sits fifth in the overall constructors’ standings.

Drivers Kevin Magnussen and Romain Grosjean sit ninth and 13th in the drivers standings.

Valtteri Bottas wins chaotic season-opening F1 Austrian Grand Prix

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SPIELBERG, Austria — Valtteri Bottas won a chaotic season-opening F1 Austrian Grand Prix while six-time series champion Lewis Hamilton finished fourth after getting a late time penalty Sunday.

The Formula One race was interrupted three times by a safety car, and nine of 20 drivers abandoned, including both Red Bulls of Max Verstappen and Alexander Albon – who tried to overtake Hamilton on the outside with 10 laps left, touched wheels and flew off track.

Hamilton was given a 5-second time penalty for causing the collision, having earlier been hit with a three-place grid penalty after an incident in Saturday’s qualifying was reviewed by stewards.

SHOW OF SUPPORT: Drivers take knee before race

Bottas led all 71 laps in the eighth victory of his career. It was the second consecutive victory in the season opener for the Finn, though he won four months earlier in 2019 after this season’s start was delayed by the novel coronavirus (COVID-19) pandemic.

Lando Norris of McLaren F1 celebrates after his first podium finish (Mark Thompson/Getty Images).

Bottas started from pole position and Hamilton from fifth, but it looked like a straight fight between the two Mercedes drivers as has been the case so often in recent years.

But late drama in Spielberg ensured otherwise and Hamilton’s time penalty meant Charles Leclerc took second place for Ferrari, and Lando Norris sent McLaren’s garage into raptures – and threw all social distancing rules out of the window amid the euphoria – with third place.

It was the 20-year-old British driver’s first career podium, and his superb final lap was the fastest of a dramatic season opener.

Norris became the youngest British driver to secure a podium finish and the third-youngest ever in Formula One.

Valtteri Bottas leads Mercedes teammate Lewis Hamilton during the Formula One Grand Prix of Austria (Mark Thompson/Getty Images).