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Haas F1 to become Rich Energy Haas F1 in 2019

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Haas Formula 1 has announced a deal with a British energy drink company that will change the name of the team to Rich Energy Haas F1 Team.

The partnership is described as a multi-year deal that impacts the team name and will result in a significant livery change to incorporate the colors of Rich Energy.

“We are delighted to become the official title partner of Haas F1 Team in Formula One,” said William Storey, chief executive officer of Rich Energy in a press release. “Our companies share a synergy in our work ethos, and our desire to bring something new to the table in an environment made up of established brands.

“We revel in competition, and through our distinctive collaboration, we’re looking to further prosper, delivering an exciting concept for the promotion of Rich Energy to the consumer along the way. Formula One is a premium product in its own right, and our partnership with Haas F1 Team ensures we have a prized asset on which to build our global marketing efforts.”

Rich Energy, which was launched six year ago, will use Formula 1 as the centerpiece of its worldwide marketing campaign to expand beyond the 30 countries that currently sell its product.

“Securing a title partner in Rich Energy is another milestone moment in the development of Haas F1 Team,” said Guenther Steiner, team principal, Haas F1 Team. “We welcome their commitment to us as an organization, and together we share an ambition to advance further in our respective fields.

“It’s going to be exciting for us as a team to be the focal point of Rich Energy’s marketing endeavors, as we go into both new and existing consumer markets around the world in Formula One. As we have seen already this season, our own continued push for performance has delivered on-track, and I have no doubt that the platform we provide for Rich Energy will translate into equally favorable dividends.”

In just its third year of existence, Haas F1 sits fifth in the overall constructors’ standings.

Drivers Kevin Magnussen and Romain Grosjean sit ninth and 13th in the drivers standings.

Simona de Silvestro to become Venturi Formula E test driver

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Simona de Silvestro will become a test driver for the Venturi Formula E team for 2018/2019 season.In addition

De Silvestro previously raced limited events in the series during the 2014/2015 and 2015/2016 seasons.

I’m delighted to make my return to Formula E as a test driver for Venturi Formula E Team and I’m grateful to Susie (Wolff, team principal) and Gildo (Pastor, team president) for the opportunity,” de Silvestro said on SpeedCafe.com.

“Since competing in Season 2, I’ve kept a close eye on the Formula E championship and followed its development with interest,” de Silvestro continued. “The arrival of the new Gen2 car represents a huge milestone for the series and I am very happy to be back in an active role at this exciting and important time.”

De Silvestro has raced in Australian Supercars since 2017. She will continue to race in that series with Kelly Racing as she balances her time with Venturi.

The bulk of de Silvestro’s testing will be done in its simulator in Monaco.

“The next 12 months will be really busy for me with both Formula E and my Australian Supercars commitments but I’m ready for the challenge and it’s a joy to be working with such a well connected and committed team as Venturi,” de Silvestro said.

“Simona is a real team player and a driver I was keen to work with,” said team principal Wolff. “She has a very positive attitude and no-nonsense approach to her work which will fit in well with the team.”