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Haas F1 to become Rich Energy Haas F1 in 2019

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Haas Formula 1 has announced a deal with a British energy drink company that will change the name of the team to Rich Energy Haas F1 Team.

The partnership is described as a multi-year deal that impacts the team name and will result in a significant livery change to incorporate the colors of Rich Energy.

“We are delighted to become the official title partner of Haas F1 Team in Formula One,” said William Storey, chief executive officer of Rich Energy in a press release. “Our companies share a synergy in our work ethos, and our desire to bring something new to the table in an environment made up of established brands.

“We revel in competition, and through our distinctive collaboration, we’re looking to further prosper, delivering an exciting concept for the promotion of Rich Energy to the consumer along the way. Formula One is a premium product in its own right, and our partnership with Haas F1 Team ensures we have a prized asset on which to build our global marketing efforts.”

Rich Energy, which was launched six year ago, will use Formula 1 as the centerpiece of its worldwide marketing campaign to expand beyond the 30 countries that currently sell its product.

“Securing a title partner in Rich Energy is another milestone moment in the development of Haas F1 Team,” said Guenther Steiner, team principal, Haas F1 Team. “We welcome their commitment to us as an organization, and together we share an ambition to advance further in our respective fields.

“It’s going to be exciting for us as a team to be the focal point of Rich Energy’s marketing endeavors, as we go into both new and existing consumer markets around the world in Formula One. As we have seen already this season, our own continued push for performance has delivered on-track, and I have no doubt that the platform we provide for Rich Energy will translate into equally favorable dividends.”

In just its third year of existence, Haas F1 sits fifth in the overall constructors’ standings.

Drivers Kevin Magnussen and Romain Grosjean sit ninth and 13th in the drivers standings.

Christopher Bell survives caution-filled Chili Bowl Prelim

TeeJay Crawford
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Christopher Bell survived the most caution-filled Feature of the week to win Thursday’s preliminary night at the 33rd Annual Chili Bowl. His ability to hold the lead on restarts helped lock Bell into his seventh Saturday A-Feature since 2013.

“I pretty much suck on restarts. I do better when I get into a rhythm,” said Christopher Bell on twitter.

Bell started the feature in third place behind Danny Stratton and Jerry Coons Jr. He took the lead on the first official lap of the race, but not until after two Lap 1 cautions.

The Oklahoma native held the lead through the remaining 24 laps and eight cautions until being challenged by Shane Golobic and CJ Leary on the final laps. Golobic briefly made it past him though Turns 3 and 4 of the final lap. Bell regained control in 1 and 2 to claim the checkers.

“It was a lot busier than what I wanted them to be. Shane definitely made a race out of it and I hope the last four laps were a good show. It was a lot of fun … well it was fun because I won but if I hadn’t won it wouldn’t have been much fun,” Bell said regarding the final laps.

Golobic earned the second transfer into Saturday’s A-Main after starting to the outside of Bell.

Leary completed the podium with the pole sitter Stratton finished fourth.

Josh Most battled through the B after a hard crash in his heat. He rebounded to transfer to the A and drove from 22nd to fifth.

With the throng of cautions at the start and finish of the race, the goal quickly became survival. Only 15 of 24 entries completed the full feature. Notable DNF’s included Ryan Bernal who started fifth, Coons, who started on the front row and Thomas Meseraull in 15th.

NASCAR’s Justin Allgaier finished 13th and will have a long day ahead of him on Saturday.

Friday Jan. 18 will be the final Qualifying night for the 33rd annual Chili Bowl Nationals.

Thursday’s Results

1. Christopher Bell
2. Shane Golobic
3. CJ Leary
4. Danny Stratton
5. Josh Most
6. Austin Brown
7. Tracy Hines
8. Casey Shuman
9. Kyle Cummins
10. Andrew Felker
11. Austin O’Dell
12. Seth Carlson
13. Justin Allgaier
14. Chase Johnson
15. Johnny Herrera
16. Ryan Bernal
17. Jerry Coons Jr.
18. Matt Sherrell
19. Thomas Meseraull
20. Jake Morgan
21. Andrew Deal
22. Kevin Bayer
23. Kaleb Currie
24. Joe B. Miller