NBC to air more than 100 hours of IMSA racing in 2019

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Beginning January 26, 2019 with the 57th annual Rolex 24 at Daytona, NBC will air more than 100 hours of exclusive coverage of the IMSA Sports Car Championship across their platforms.

NBC Sports will present 12 races across NBC, NBCSN, CNBC, NBCSports.com and the NBC Sports app throughout 2019. In addition to the 24 Hours at Daytona, race highlights include the 12 Hours of Sebring from Sebring International Raceway in Sebring, Florida, on March 16; the Grand Prix of Long Beach from the Long Beach Street Circuit on April 13; and the penultimate race of the season from WeatherTech Raceway Laguna Seca in Monterey, California, on September 15.

“We couldn’t be more excited to begin our IMSA coverage with the 57th running of the iconic Rolex 24,” said Jon Miller, President, Programming, NBC Sports and NBCSN in a press release. “As the home of U.S. motorsports, we’ll showcase the uniqueness of IMSA racing to motorsports fans everywhere, as we celebrate the 50th anniversary of the association throughout the upcoming season.”

More than 40 hours of will be broadcast on NBCSN with live coverage of the Canadian Tire Motorsport Park, Laguna Seca and season finale Motul Petit Le Mans at Road Atlanta showing on NBC.

MORE: IMSA Reveal 2019 schedule

Coverage of the 24 Hours of Daytona will get underway Thursday, January 24 at 2 p.m. ET with a season preview on NBCSN. That program will be followed by live coverage of qualification for the race from 3 to 5 p.m. ET as a world class group of drivers lock in their positions for the annual twice-around-the-clock endurance race.

The preview show will re-air Saturday as a lead-in to live coverage of the 24 Hours, which will kick off a 2 p.m. ET.

“As we all get ready for IMSA’s much-anticipated 50th anniversary season in 2019, our new NBC Sports media partnership promises to promote and showcase our unique premium product in revolutionary ways,” said IMSA CEO Ed Bennett. “Both IMSA and the WeatherTech Championship have been experiencing incredible momentum the last several years and this partnership should only help elevate the sport to new heights.”

NBC will be the exclusive home for IMSA beginning in 2019 as part of a six-year partnership between the two organizations.

The season concludes with live coverage of the Motul Petit Le Mans on Oct. 12 from Michelin Raceway Road Atlanta in Braselton, Georgia.

All races will be live streamed to authenticated subscribers on NBCSports.com and the NBC Sports app.

Ganassi announces multiyear sponsorship extension with American Legion for No. 10

Chip Ganassi American Legion
David Allio/Icon Sportswire via Getty Images
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Chip Ganassi Racing announced a new primary sponsorship deal with The American Legion this week, shoring up the funding on its No. 10 Dallara-Honda of Alex Palou.

The 2021 NTT IndyCar Series champion primarily had driven with NTT Data sponsorship the past two seasons. But NTT Data will move next season to McLaren Racing as a primary sponsor for Felix Rosenqvist in 10 races and on the Indy 500 car of Tony Kanaan (who drove an American Legion car for Ganassi at the Brickyard last year).

It was the latest twist in a McLaren-Ganassi saga that included a contract dispute for the services of Palou (who is expected to move to McLaren in 2024 after reaching an agreement to race with Ganassi next year).

Ganassi stayed within its own walls to help plug the sponsorship gap left by NTT Data, re-signing The American Legion to a multiyear extension. The Indianapolis-based non-profit organization, which has been sponsoring Ganassi cars for the past few seasons, also will be associated with other Ganassi drivers, including Indy 500 winner Marcus Ericsson and development driver Kyffin Simpson in Indy NXT.

The Ganassi organization will continue promoting The American Legion’s “Be The One” campaign aimed at reducing veteran suicides. The team launched an online auction for the initiative this week.

“Supporting our nation’s veterans is of immense importance to our organization and we are humbled to continue supporting The American Legion’s mission in ending veteran suicide,” team owner Chip Ganassi said in a release. “We will do absolutely everything we can to help veterans get the support they need while raising public awareness of the ‘Be The One’ platform.”

“We have received an overwhelming amount of support from fans, active-duty military members and veterans as a result of this partnership and we’re pleased to see it grow,” said Dean Kessel, chief marketing officer at The American Legion. “Thanks to the continuous collaboration with the team’s other partners, and the promotion of the ‘Be The One’ initiative, we are discovering more ways to engage with the military community than ever before. We want all veterans to know that it’s okay to ask for help.”