Photos courtesy Harding Steinbrenner Racing

Al Unser Jr.: Harding Steinbrenner Racing ready to be contenders in 2019

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SPEEDWAY, Indiana – One of two-time Indianapolis 500 winner Al Unser Jr.’s favorite sayings of late is “momentum has gone into another gear.”

It’s a rather telling phrase, encompassing not just Unser’s life for nearly the last two years, but also the upstart IndyCar team he has worked for during that time, Harding Steinbrenner Racing.

Unser’s official title at HSR is “consultant,” but he’s much more than that. The two-time Indy 500 winner and two-time CART champion is also a mentor, coach, strategist, business-to-business and sponsorship advisor, trouble shooter, talent evaluator, spokesman and figurehead.

It was team owner Mike Harding, who has had a long sponsorship association with the Indy 500, who called Unser one day in early 2016, asking if he’d speak at the annual Carb Day party Harding throws that draws upwards of 3,000 guests.

When the two men finally met in-person for the first time, they clicked immediately, as much as Unser did with several of the former team owners he worked for during his driving career, including Rick Galles, Doug Shierson and Roger Penske.

“We hit it off right away,” Unser said of Harding. “He mentioned that he wanted to go IndyCar racing. My first response was, ‘Are you sure you want to do that?’ (he said with a laugh). He said, “Yeah, yeah, I want to be an owner.’ So I went, ‘Okay, let’s rock and roll.’”

Unser believed in Harding and his vision so much that Harding was able to do something that Galles, Shierson nor Penske were never able to do: convince Unser to leave his lifelong home in Albuquerque, New Mexico, and relocate to Indianapolis to work out of the HSR headquarters just two blocks from Indianapolis Motor Speedway.

“I said ‘there was no way in hell that I’m moving to Indy, so just get that out of your mind,’” Unser chuckles, recalling what he told Harding. “But Mike just kept on and kept on and then what happened in the fall of ‘17, we brought (longtime IndyCar and IMSA official) Brian Barnhart on as president of Harding Racing.

“And then the real kicker was this race shop (formerly occupied by Sarah Fisher Racing and Ed Carpenter Racing) became available and he said he was going to get this place.

“Once he made the commitment to Brian and this shop, I thought about it and went, ‘You know what, I need to get my butt to Indianapolis, and so here we are.”

Unser is especially keen on HSR’s two drivers, who will be competing in their respective rookie IndyCar seasons in 2019: Pato O’Ward and Colton Herta, who finished 1-2 in the 2018 Indy Lights season.

From left at Yankees Stadium: Pato O’Ward, George Michael Steinbrenner IV, Mike Harding, Al Unser Jr. and Colton Herta.

The final piece of the HSR puzzle is George Michael Steinbrenner IV, grandson of legendary New York Yankees owner George Steinbrenner III. Shortly after last season ended, George IV became an official co-owner of HSR, further elevating the status of the program and illustrating just how serious this operation truly is to become a winner.

“The way this thing has unfolded, all the pieces falling in place, we’re in a very, very unique and exciting time with George Michael Steinbrenner coming onboard and what he brings,” Unser said. “George Michael is 22 years old, the youngest team owner in IndyCar history.

“Plus (the Yankees are) the No. 1 sports franchise in the country, they’re going IndyCar racing and they’ve decided to do it with our team. It’s not just exciting for our team, it’s exciting for all of IndyCar to have the No. 1 sports franchise in the country, of all sports, coming to our series, it’s just phenomenal.”

Even though he is 34 years older than his 22-year-old “boss,” Unser, 56, said age doesn’t make a difference.

“I don’t see Mike Harding or George Michael as my boss,” Unser said. “I see them as my partner and I feel that back from them, that I’m their partner and we go into it together with one common goal: to go out and win races.”

When asked to reflect back on his career to what was the most exciting time of his life, you would think Unser would say either his two Indy 500 wins (1992, 1994) or two CART championships (1990, 1994).

Not so.

“This is the most exciting time of my life, without a doubt,” Unser said of joining HSR. “The only thing that I can compare this to is when Roger (Penske) gave me the call and said, ‘Al, I want you to drive for me.’

“That’s why I relocated and moved here to Indy. I really am all-in.”

When Unser hung up his firesuit for the final time after competing in the 2007 Indianapolis 500, he admits he was ready for it.

“To be honest with you, when I ended my driving career, I was burned out on the racing,” he said. “I had raced my entire life since I was nine years old and going to the races and that sort of thing. I needed a break from it.”

Al Unser (right) talked son Al Jr. out of becoming an IndyCar team owner several years ago.

After a respite away from the sport, Unser briefly considered becoming a team owner, but was talked out of it by his father, four-time Indy 500 winner Al Unser.

But when Harding proposed a role as a consultant, Unser didn’t have to think too hard about it. He was one of the first drivers Rick Mears worked with at Team Penske after the latter retired as a driver and became a consultant, a role he still holds today.

The situation is the same with Dario Franchitti and his consultancy to Chip Ganassi Racing.

“I’m here to help in any way I can,” Unser said. “It’s just a true blessing.”

Unser has raced against the best in IndyCar, including A.J. Foyt, Mario Andretti, Scott Dixon and so many others. He has a keen eye for talent and ability.

That’s why when asked how quickly HSR can be a championship contender, Unser didn’t hesitate, responding with a very serious look upon his face.

“Right away,” he said. “The team is jelling real good, the kids are super-talented, there’s so much experience here that’s going to support these young kids who have so much talent and the way the cars are super competitive.

“Yeah, we can go and be championship contenders straight away this year, absolutely.”

Those are not cheap words or uttered just to impress a reporter or fans. Unser absolutely, positively believes in HSR and its potential. The organization has all the pieces in place to win from the moment the first green flag drops March 10 in the season-opening Grand Prix of St. Petersburg.

“It’s hard to put into words how excited we are,” Unser said. “I just feel so fortunate, so lucky and so blessed that Mike Harding showed the confidence in me to bring me onboard in the beginning, and then of course Brian Barnhart.

Unser congratulates O’Ward on a job well done in his rookie debut last September in the 2018 season-ending race at Sonoma. O’Ward qualified fifth and finished a strong ninth.

“Brian was my left rear (tire changer) on both my Indy 500 wins and both my championships. Brian and I go back a long way. Mike came to me and asked me just a simple question, ‘How do I take my team to the next level.’ I simply said, ‘We have to go get Brian Barnhart, it just has to happen.’

“Mike made it happen, Mike is the one who has made all this happen. He’s invested his money and he’s definitely committed in a huge way. Without Mike Harding, none of this would exist, simply put.

“I have not seen this kind of situation fall into place as quickly and as talented as the people are that are involved here. It’s like a brand new franchise going straight to the top.

“(Harding) definitely took the bull by the horns and said, ‘I’m in.’ That’s why I moved here, because of Mike, because of his vision for his company, the asphalt company, the race team, he comes from a great family and he’s just a down-to-earth person.

“Everything here is just so exciting and moving so quick. And at the same time, we’re really watching our steps.”

Then, Unser adds with a big smile, “We’re actually taking baby steps – we’re just doing them really quick.”

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Why it’s important for Fernando Alonso to be in the Indianapolis 500

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It seemed so natural, so logical that Fernando Alonso would be part of McLaren in the 104thIndianapolis 500, it likely could have been announced last August.

NBCSports.com gave all the reasons why an Alonso reunion with McLaren at the Indianapolis Motor Speedway made the most sense last week.

Tuesday afternoon, it became official.

Arrow McLaren SP announced the two-time Formula One champion as its third driver for the Indy 500. He joins full-time NTT IndyCar Series drivers, rookies Oliver Askew and Pato O’Ward, on the Chevrolet team.

In a world where social media allows everyone to voice an opinion, there have been some who have asked, “Why is it so important that Fernando Alonso compete in the Indianapolis 500?”

To back up their point, the 33-driver starting lineup already includes many legendary names of the NTT IndyCar Series. From five-time IndyCar champion Scott Dixon to three-time Indy 500 winner Helio Castroneves, to Indy 500 winners Alexander Rossi, Will Power, Simon Pagenaud and Ryan Hunter-Reay to two-time IndyCar champion Josef Newgarden, the lineup is full of big names.

On the grand scale of international motorsports, however, Alonso has the charisma and star power that transcend into the mainstream of popularity.

“Having Fernando in the Indy 500 is going to be great for IndyCar, for the Indy 500 and for the fans,” Arrow McLaren SP co-owner Sam Schmidt said. “I can’t wait to see that get started.

“On behalf of Ric (Peterson, another co-owner of the team) and myself, Fernando needs to be in the 500, he needs to have an opportunity to win and that would be mega for IndyCar. For all of those reasons, we kept our foot on the gas and tried to position our team as the team of choice. Although we haven’t won, we have shown pace there and ran at the front. Now that we are with Chevrolet, we feel that we can get it done.

“Our team of guys is fantastic. We have been preparing for this for a long time, and we are poised to get it done. Ric and I are very excited about this.”

McLaren CEO Zak Brown has a long and close relationship with Alonso. Brown was in charge of Alonso’s Formula One program. Last year when Alonso did not compete in F1, he remained under contract as a McLaren “Ambassador.”

His contract with McLaren ended on Dec. 31, 2019. He officially rejoined the team with Tuesday’s Indy 500 announcement.

“He creates a tremendous amount of attention wherever he goes,” Brown said of Alonso. “When we did the first test at Indy in 2017, the live digital feed got over a couple million followers. Fernando will draw a lot of global attention to Indianapolis, to IndyCar, to our partners and to the sport as a whole.

“He is a great addition. He is an ambassador to the sport. He very much enjoys the way he is embraced in Indianapolis.”


With so many obstacles in the way of Alonso competing for any other team at Indianapolis Motor Speedway, it just made sense that his best (and essentially his only) option come with the McLaren-backed operation.

But it was certainly a long, strange trip to get there.

“Clearly, Fernando was deep in conversations with Michael Andretti,” Brown said in a response to a question from NBCSports.com in a Tuesday teleconference. “Short of Roger Penske’s team, he believes Michael’s team is the most successful team at Indianapolis, certainly in most recent times.

“If you are Fernando Alonso, and you want to win Indianapolis, then Andretti is clearly on your short list.

“We had a strong desire to run him. Fernando didn’t want to take a decision until after (the Dakar Rally) because he wanted to be very focused on that event. had two good opportunities. We kept him informed of some of the offseason moves we made. We secured Craig Hampson (as technical director after a successful term as Sebastien Bourdais’ engineer). When he was ready to make his decision, we had all of our pieces in place.

“He chose to move forward with us.”

Alonso’s best days at Indianapolis Motor Speedway came in an Andretti Autosport-prepared Honda in 2017. He got up to speed quickly, qualifying fifth and leading 27 laps before his Honda failed with 21 laps remaining.

Alonso’s worst days at Indianapolis Motor Speedway came in a McLaren-prepared Chevrolet. That was last year when one mistake after another showed how unprepared the McLaren operation was to take on the Indy 500 on its own. The list of faux pas was so long and legendary, there is no reason to recount them.

It all added up to one of the biggest names in international motorsports getting bumped out of the 33-car starting lineup by unheralded Kyle Kaiser of Juncos Racing.

McLaren officials knew the best way to succeed at Indianapolis was to join forces with a full-time IndyCar Series team. The main obstacle was Honda teams were ordered by corporate headquarters in Japan that the company’s days of doing business with McLaren were over because of disparaging and critical comments about its engine by Alonso and the team.

Under no circumstances would American Honda and Honda Performance Development be allowed to make a deal with McLaren.

Brown found a partner at what then was known as Arrow Schmidt Peterson, but that was a Honda team. To make the deal work, the team had to break the final year of its contract with Honda and switch to Chevrolet.

When the Arrow McLaren SP deal was announced on Aug. 9, 2019, Alonso still was attempting to negotiate an Indy 500 deal with Andretti Autosport, and the team was willing to make it happen. Sponsors were signed, and decisions were made leading to an expected announcement of an Alonso-Andretti combination for the Indy 500.

Honda Japan said no and held firm against doing business with Alonso for the same reasons as with McLaren.

Alonso would have to find a Chevrolet team for the Indy 500. Team Penske wasn’t interested in increasing to five cars at Indy. Ed Carpenter Racing also said no to expanding to four entries.

All paths led back to Arrow McLaren SP.

“It’s a great day in the history of our team,” co-owner Sam Schmidt said. “We’ve had a lot of changes recently. Arrow McLaren SP is a fantastic cooperation of the future of our company. This just raises the bar.

“Fernando Alonso, two world championships, two WEC’s, Le Mans and the Rolex 24 Hours of Daytona. He has made it perfectly clear the Indy 500 is the missing link there. We all know how competitive he was previously.

“For our team, we want to tap into his experience. We have two exciting rookies with Oliver Askew and Pato O’Ward. We really think being around him for the month of May will help them raise their game and understand what it takes to be a true, top-level, world-renowned driver.”


Though it appeared this deal was put together quickly, Brown and Schmidt emphasized they had been wooing Alonso for several months.

The addition of Hampson, who oversaw a car Bourdais qualified for the Fast Nine in the past two Indy 500s, and a solid test at COTA helped make the case.

“These were things as Fernando made his final decision helped get him over the hump,” Brown said. “There was speculation he would go elsewhere with parallel conversations that were going on.”

Said Schmidt: “It seems like a bit of a whirlwind announcement, but we have been talking since November. We’ve always run a third car at Indy. This will be a very, very well-prepared, thought-out deal.”

In a separate interview with Leigh Diffey of NBC Sports, Alonso admitted he had several teams to consider and McLaren was always in that group.

“We had some conversations,” Alonso said. “I already said last year I wanted to explore more options. I’d been talking with Andretti as well and some other teams. Andretti and McLaren are the ones I feel in my heart are like family. At the end, it was the natural choice to go with McLaren, especially after last year and give the fans something back after the disappointment of last year.”

Alonso has long dreamed of winning the international “Triple Crown” of motorsports — the Grand Prix of Monaco, the 24 Hours of Le Mans and the Indianapolis 500.

Alonso behind the wheel of the famed Marmon Wasp, the first winning car in the 1911 Indianapolis 500 — INDYCAR Photo

Having conquered Monaco and Le Mans, Indy remains the final event to master for the Spaniard.

“The Indy 500 completes the big three races in motorsports, and three completely different disciplines,” Alonso explained. “It makes you quite a complete driver. That’s what I’m looking for in this stage of my career. The Indy 500 is probably the biggest priority for me now.

“Oval racing is unique, but the Indianapolis Motor Speedway even more. It’s a huge place. There are four corners but all very different. The traffic, the slipstream, the strategy, the tire degradation. The downforce you run differently from practice. The race, you are adjusting downforce. Even if it seems a simple way to drive, over 200 laps, you never repeat the same line or speed in any laps. It’s quite difficult to adjust the minimum settings in the car.”

The key to completing the deal was Michael Andretti allowing mortgage firm Ruoff to follow Alonso as his Indy 500 sponsor to Arrow McLaren SP after the deal with Andretti Autosport fell through.

“Ruoff is a partner of Michael’s, he’s a good friend of mine and a partner in Australia,” Brown said, referring to the Virgin Australia Supercars team. “As he was having his conversations with Fernando, Ruoff was looking for something with big impact and exposure. When Michael and Fernando were unable to get their deal together, Ruoff asked Michael if he would mind going where Fernando goes. Michael gave his blessing, he cut a deal with Ruoff, and we are excited to have them.”

Alonso is just as excited to return at Indy despite last year’s disappointment, gleefully describing the Brickyard’s appeal in his interview with Diffey.

“Definitely. once you experience the Indy 500, it’ll remain always in your heart,” Alonso said. “I think the Indy 500 is on top of all the events I’ve ever participated. The atmosphere, the adrenaline, the traditions all the celebrations before the race. Even the milk! It arrives in a fridge Sunday morning and goes to the Pagoda.

“There are things as a driver you understand the importance of the moment and how big that race is worldwide.”

And that is why it is important that drivers such as Alonso compete in the Indianapolis 500. It’s an event that is bigger than the sport itself.

Follow Bruce Martin on Twitter at @BruceMartin_500