IndyCar lands communications company NTT as title sponsor

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IndyCar announced a multi-year title sponsorship deal Tuesday with NTT, a global information technology and communications company based in Japan.

The series will be called the NTT IndyCar Series. NTT Data, a subsidiary of parent company Nippon Telegraph and Telephone Corp., already sponsors a car for Chip Ganassi Racing and received enough exposure from that deal to warrant a larger piece of the open-wheel racing series. The season’s first race is March 10 in St. Petersburg, Florida.

The partnership revealed at the North American International Auto Show in Detroit also makes NTT the official technology partner of the IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR’s Brickyard 400.

“IndyCar has grown in terms of all of our fan metrics and is a valuable global brand that NTT recognizes,” Mark Miles, president and CEO of IndyCar and IMS parent company Hulman & Company, told The Associated Press. “We feel great about it because they are a corporate giant in global communications and their strategy is to begin to expose the NTT parent brand, which in Japan is a company much like a merger between AT&T and Verizon.”

NTT replaces Verizon, which was title sponsor of the series from 2014 until it ended its partnership last season. IndyCar had nearly two years to replace Verizon, but the NTT deal came together rapidly at the end of last season.

The company approached IndyCar executives before the September season finale asking if it was too late to discuss the entitlement package, and IndyCar immediately opened talks. The broader deal was completed in roughly three months and sealed with a November trip to Tokyo in which IndyCar officials and Indianapolis 500 winner Takuma Sato made a winning pitch to NTT.

“This is a huge chance for us to let people know who NTT is,” said Tsunehisa Okuno, executive vice president and head of global business for NTT. “Everyone knows about IndyCar and there is room for growth in the European market and the Japanese market. NTT is a global company and North America is a very important market for the brand. We think we could offer something exciting with NTT and Indy by using the NTT technology.”

NTT has already been developing a new mobile application for the series that will replace the Verizon app, which limited live content to Verizon subscribers. NTT also will use its proprietary platform to support the series and venues in delivering analytical insights.

“In an average two-hour race, IndyCar timing and scoring pulls in more than 50 million data ratings off the cars,” Miles said. “It’s fertile ground if we can turn it into digestible compelling content to the fans.”

Bob Pryor, the CEO of NTT Data Services, said the partnership with the Ganassi team helped the company recognize the potential in IndyCar.

“We’ve seen how NTT technology and innovation can help drivers and teams, and we believe it can also advance the sport and fan engagement,” Pryor said. “Also, the depth of the relationships we were able to expand with our clients, other sponsors, and the automotive industry as well as the brand awareness we were able to build, has and continues to be significant.”

NTT began as a Japanese telephone company that has grown into a $106 billion tech services giant with U.S. operations based in Plano, Texas. NTT Communications is a technology partner of McLaren Formula One.

IndyCar’s 2019 schedule includes 17 races, all of them in the United States except for a stop in Toronto.

Miles is trying to add two international events to the schedule that would run in February, and IndyCar has already visited Australia about a potential race. NTT supports IndyCar’s vision on expansion.

“There’s been an IndyCar race in Japan and we would love more IndyCar racing in Japan,” Okuno said. “If we could make it happen, it is a very good showcase to let Japanese clients know what we are doing in bigger markets.”

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Dean Wilson out for the remainder of the Supercross season

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“Such a massive gut punch on Saturday,” Dean Wilson wrote on Instagram on Tuesday. “Just as I was gaining good momentum riding well, feeling good and chasing my first win things turned in the blink of an eye.”

With that post, Wilson announced that he will be out for the remainder of the Supercross season, which includes races at East Rutherford, N.J. and Las Vegas, Nev. An MRI earlier in the week revealed a shoulder injury. He also sustained damage to his kidney in a Lap 8 accident while he was running in the top 10.

Wilson’s injuries will not require surgery.

Wilson’s season began with a lot of promise. Earning the holeshot in the season-opening race at Anaheim, Wilson led for a time before narrowly missing the podium in fourth.

Two weeks later, Wilson finished fifth overall in the Triple Crown event of Anaheim II. Those are his only top-fives of the season.

“The tough part of this is I have been trying so hard this year to be back where I need to be trying to get a job for next year,” Wilson continued.

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Such a massive gut punch on Saturday. Just as I was gaining good momentum riding well, feeling good and chasing my first win things turned in the blink of an eye. Started off Denver topping free practice then went on to qualify P1 in qualifier 1. Qualifier 2 didn’t get the cleanest laps but ended with a 4th. On to the main event I was running around 7th on lap 7 moving forward and as I came around for the rhythm section I tripled in and something freak happened causing the bike to nose dive after I tripled in and pile driving me into the ground. The tough part of this is I have been trying so hard this year to be back where I need to be trying to get a job for next year. It’s tough just hoping to have a ride each year. 2nd part is people saying “wilson’s hurt again, big surprise there” when it was something that wasn’t my fault. It’s a tough pill To swallow.. I injured my shoulder and got a contusion on my kidneys. Got MRI and good news is I dodged a bullet on my shoulder and I am just going to give it a few weeks of rest and therapy and see where we are at. Huge disappointment to end my SX season like this. Thanks to my whole team for everything and everybody checking in on me. I really appreciate it. I will be back.

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Next Race: East Rutherford April. 27, on NBCSN and on NBC Sports Gold

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