INDIANAPOLIS – From the moment team owner Ricardo Juncos arrived at the Indianapolis Motor Speedway with an all-white car nicknamed the “White Rabbit,” he was hoping to attract a sponsor for the team’s effort in the Sunday’s 103rd Indianapolis 500 (11 am ET on NBC).
Indianapolis-based 250ok, an email intelligence platform, was impressed with the dramatic story of Juncos and driver Kyle Kaiser bumping its way into the field as the last car in the “Last Row Shootout.” The company will be the primary sponsor for Kyle Kaiser’s No. 32 Chevrolet entry in the Indy 500.
“We are thrilled to announce a highly innovative company like 250ok has joined our effort and will be our primary sponsor for the No. 32 Juncos Racing Indy 500 entry,” Juncos said. “When Greg (Kraios, CEO of 250ok) offered to support us, and we were connected over our personal journeys, we knew this sponsorship was meant to be. We both share the same values, commitments and goals, and I look forward to building our relationship with the 250ok team.”
Kraios, who grew up in Speedway, Indiana, is a lifelong race fan. He identified with Juncos’ story of working up from humble beginnings in Argentina to becoming an owner of an NTT IndyCar Series team.
Kraios experienced a similar journey, growing up in a working-class Indiana neighborhood, ultimately working at ExactTarget (now Salesforce) before founding his own technology company.
“After hearing Ricardo’s story, and knowing they were in need of a sponsor, I jumped at the opportunity,” Kraios said. “From our similar upbringings, supporting his hardworking and odds-defying team felt like a personal calling.”