The End of an Era

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The magnitude of the Hulman George Family’s decision to sell the Indianapolis Motor Speedway, INDYCAR and other assets of Hulman & Company to Roger Penske is one of historic proportions.

It is the end of a family dynasty in sports that began on Nov. 14, 1945 when Anton “Tony” Hulman, a businessman from Terre Haute, Indiana, purchased a dilapidated Indianapolis Motor Speedway from its previous owner Eddie Rickenbacker.

Penske is pictured above with Hulman in 1971.

The famed “Brickyard” had been shuttered from 1942-45 because of World War II and once it ended, Rickenbacker, a World War I hero and flying ace, had moved on to operate Eastern Airlines.

The Indianapolis Motor Speedway was shut down. Rickenbacker padlocked the gates and the facility began to rapidly deteriorate. When one of auto racing’s biggest names at that time, Wilbur Shaw, attempted to perform a tire test for Firestone, he was dismayed at the condition of the famed facility.

He met with Rickenbacker, who told him the Indianapolis Motor Speedway would be demolished, and the land would be sold as a housing subdivision.

Shaw set out to save the track but needed a major investor.

Ultimately, Shaw arrived in Terre Haute and met with Hulman.

On November 14, 1945, Hulman purchased the Indianapolis Motor Speedway for $750,000. Shaw would serve as the President of the Indianapolis Motor Speedway and was the public face of the race course.

The Indianapolis 500 was not only saved but would go on to become the goliath of all sporting events in the world in the following years.

Shaw would travel all over the United States — as he would say, “Coast to coast and border to border” — to spread the news of the Indianapolis Motor Speedway and the famed Indianapolis 500.

Tragically, Shaw was killed in a private plane crash near Decatur, Indiana, on Oct. 30, 1954. He was just 52 years old at the time, and Hulman was thrust into the public spotlight as the face of the Indianapolis Motor Speedway and Indianapolis 500.

Hulman and his wife, Mary Fendrich Hulman, had one child, a daughter named Mari. She married race driver Elmer George. Children followed including a son, Tony, and daughters Nancy, Josie and Kathy.

They were born just down the street from the Indianapolis Motor Speedway, and that fact was not lost when Tony George, Hulman’s grandson and the chairman of the board of Hulman & Company (owners of the Speedway, INDYCAR and a variety of other businesses), announced on Nov. 4 that the family was selling IMS and INDYCAR to Roger Penske.

It was just 10 days short of the 74th anniversary of his grandfather’s purchase of the Indianapolis Motor Speedway, the beginning of one of sports’ greatest family dynasties.

This wasn’t a sale as much as a transfer of “stewardship” of one of the greatest sporting institutions on Earth and one that deserves a special place in history – the Indianapolis 500.

The famed race has been held nearly every year since 1911. The only exceptions were for one year off during World War I and a four-year break during World War II.

If not for Tony Hulman’s purchase, the Indianapolis 500 could have concluded in 1941, and the property of the Indianapolis Motor Speedway would be a strip mall or housing division.

Hulman did more than restore the Indianapolis 500 to its glorious past, he built it into a Mount Olympus of sports.

After a 74-year run, the Hulman-George Family realized they had taken it as far as they could and needed to find the next “steward” who could take the Indianapolis 500 and INDYCAR to even greater heights.

That is why Penske was not only the obvious pick, but the only choice to become the next “steward” of the Indianapolis Motor Speedway.

“We’re very proud to have come together the last several months, I think, to make some very important decisions, one about an iconic asset that the family cares very deeply about, as well, and that’s Clabber Girl Baking Powder,” George said at Monday morning’s announcement of the sale. “But now this one is extra special to all of us because we’ve all grown up around it. Nancy and I, we came home from the hospital to home just right down the street here, so we’ve literally grown up around it. Our kids and grandkids have done the same.”

At that point, the emotion of the moment overwhelmed the 59-year-old George. His voice choked up, and tears welled in his eyes.

“Bittersweet, but very exciting for us because we know that we’re passing the torch to an individual who has created an organization that is not only dynamic but it’s ideally suited, I think, to take over the stewardship,” George continued. “It’s a corporation that is family-involved, much like ours. But with a track record that is really without compare.

“We’re very excited to be in a place where our process took us to a point where we as a family all agreed we needed to have a conversation with Roger Penske. I approached him at the final race of the season, not wanting to distract from the task at hand, which was bringing home another championship, but I wanted to wish him well on the grid, and I just simply said, I’d like to meet with him and talk about stewardship.

“He got a very serious look on his face and followed up after he clinched his championship with an email and then another email the next morning, and we set it up. I invited Mark to join us for that meeting, and kudos to both organizations who worked very closely together very quickly. It was a pretty easy — not easy by any means, but this isn’t their first rodeo, your first rodeo, your first rodeo. So they were able to execute around diligence very quickly, and it led to an announcement that miraculously — not many things are kept under wraps around here, but this was fairly well contained, and we were able to really, I think, present this to the world this morning.

“That’s kind of the way it came about, and we’re just very thankful for the opportunity to be here today and to work towards this closing. Very excited about welcoming the Penske Corporation, Penske Entertainment as new corporate citizens.”

Penske and the Penske Corporation becomes just the fourth different owner of the Indianapolis Motor Speedway since it was built by Carl Fisher, Frank Wheeler, Arthur Newby and James Allison in 1909. The first Indianapolis 500 was in 1911. Fisher’s group sold the Speedway to Rickenbacker in November 1927 and kept it operating during some difficult years.

The “Modern Day” Indianapolis 500 was essentially the “Era of Hulman.”

After 74 years, that era has come to an end. The sale will officially close over the next 60 days of so and become part of Penske Entertainment.

Roger Penske is the most successful auto racing team owner in history with 545 wins including a record 18 Indianapolis 500 victories and 16 IndyCar “National Championships.”

Current management of INDYCAR and the Indianapolis Motor Speedway will be retained. That includes INDYCAR CEO Mark Miles, INDYCAR President Jay Frye and IMS President Doug Boles. Penske will add some of his key people into the management structure.

“It’s without a doubt in our minds the best form, most exciting form of racing on the planet, and with Roger and Penske Entertainment as our leaders now, we see nothing but more of that growth,” Miles said.

With Penske, INDYCAR and the Indy 500, are ready to go to the next level.

“I’ve got a big commitment here to take over certainly as the steward of this great organization and what’s been done here in the past for so many decades,” Penske said. “It’s my commitment to the Hulman family. The fact that you would select us is an opportunity to take on this investment, it’s amazing, and I just want to thank Tony and everyone else that’s been involved in this.

“There’s just no question that we have the opportunity to grow, and (INDYCAR) will be one of the greatest series as we go forward.

“We’re going to invest capital. We know the economic benefit today that this race brings to the region is amazing, and we want to grow that. It’s important to us.

“This business is not broken. This is a great business, and the leadership team that’s been here has done an outstanding job, and what we want to do is be a support tool.”

Tony Hulman and grandson Tony George in 1961 — IMS Archives

It was a difficult decision for the Hulman George Family and the board of directors to make. After all, the Indianapolis 500 and the Speedway have been parts of their lives since they day they were born.

In order to preserve a future of continued growth, the family realized it was time to pass this great sporting event to a new owner that understood the value of “stewardship.”

“It’s obviously emotional, emotionally difficult, hence the choking up,” George said. “But we all love it, and we all care deeply for it. I think we all realize that as a family and as an organization, we probably had taken it as far as we can.

“I think that Roger, his structure, his resources, his capabilities that he demonstrates is only going to take this to another level, so that’s what we’re all about. We’re supporting that continued — elevating this asset and staking a new claim on its future.

“We, with emotion, are happy to be here today.”

George as often an embattled and beleaguered man who guided over a tumultuous time in the history of the Indianapolis Motor Speedway, that included a split with CART over the creation of George’s Indy Racing League in 1996.

On Monday, here was George, now giving up control of a family business empire that began with great, great grandfather Herman Hulman when he moved to Terre Haute from Germany in 1854.

It was George who tried to put the end of an era into proper perspective.

“I can’t say that I know for sure, but it’s an honor,” George said in response to a question from “It’s close to 170 years. In the past 18 months or so, I had the opportunity, which I never took the time to do before, but that was to read a historical transcript of sorts – it’s really a book on the first 100 years of Hulman & Company. That really opened my eyes to a lot that I didn’t know. Some of my sisters knew some of that lore and whatnot, but I wasn’t really familiar with it.

“This (decision) has kind of been baking for the last 18 months or so. It is somewhat bittersweet, because the 170-year-old company as we know it is coming to an end. But we’re very, very proud. We feel like we’re going to continue to be a part of it. Everybody who comes here has their own story, and there are memories and the accomplishments that make it special for them.”

It’s the end of an era and George realized that.

“We’re just fortunate that our family and our family business has had a 73-year run being part of it and being a steward, and we continue to be grateful for the opportunity that we may have going forward, and I for one intend to take advantage of it,” George said. “We’ll be here supporting the events with teams. Maybe our little team to expand to do other things, which we’re going to need to do. So, if Roger has a 24-hour race, by George, I think we’re going to try and be here. We may have to look at getting into NASCAR, too.

“I think once the momentum continues to swell here, I think it’s going to raise all boats, so hopefully, we’ll have that opportunity to continue to be involved and work right alongside Roger and his group and all of the teams and fans and media that come here to enjoy it.”

Follow Bruce Martin on Twitter at @BruceMartin_500 

Alexander Rossi hopes to dodge oncoming traffic in second Baja 1000

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One of the great viral videos of last year’s offseason was the sight of Alexander Rossi’s Honda Ridgeline off-road vehicle and its near head-on collision with a passenger SUV coming in the wrong direction of last year’s Baja 1000.

The video of the incident overshadowed an outstanding debut for Rossi in the SCORE OFF Road Desert race.

Rossi (pictured above on the right along with fellow driver Jeff Proctor) told that driving down the same roads still used by passenger traffic is one of the unique challenges of the Baja 1000.

“The most demanding form of racing is IndyCar racing,” Rossi told NBC “But the big thing for me in the Baja 1000 is mentally being able to understand the terrain that is coming at you at 120 miles an hour in the dust and pedestrians and other cars, people and cattle that come along with this race.”

Rossi is becoming a modern-day Parnelli Jones, A.J. Foyt and Mario Andretti. He wants to race anything on wheels and win.

Since the 2019 NTT IndyCar Series season concluded with the Sept. 22 Firestone Grand Prix of Monterey, Rossi competed in the Bathurst 1000 in Australia on Oct. 13. Earlier this year, Rossi drove for Acura Team Penske in the Rolex 24 at Daytona and the Mobil 1 12 Hours of Sebring.

This weekend, the winner of the 100th Indianapolis 500 in 2016 and a perennial contender for the NTT IndyCar Series championship will compete in the Baja 1000 for the second straight year.

Rossi will be driving for the Honda Ridgeline Racing team and is the sixth Indy 500 winner to compete in the Baja 1000.

Other Indy 500 winners who have raced in the SCORE Baja 1000 include Jones, the 1963 Indianapolis winner and a two-time Baja 1000 race winner (1971 72); fellow Honda IndyCar Series driver and Andretti Autosport teammate Ryan Hunter-Reay, the Indy winner in 2014; Rick Mears, who won the Indianapolis 500 four times, 1985 Indy 500 champion Danny Sullivan and 2004 Indy winner Buddy Rice.

NTT IndyCar season champions who have raced in the Baja 1000 include Mears, Hunter-Reay, Sebastien Bourdais, Jimmy Vasser and Paul Tracy.

Rossi has a better understanding of what to expect in this year’s Baja 1000 after last year’s rookie experience.

How valuable was last years’ experience?

“It’s hugely valuable,” Rossi said. “The course changes each year. There will be some elements that are the same, but it’s a new route from start to finish this year. That is why we go down a week early. We do pre-running in a similar type of vehicle and take course notes and analyze each individual section of the course, find the danger areas and what you need to do come race day.

“Ultimately, the biggest thing is having the knowledge of how to prepare for the race and what to expect once you roll off the starting line. That is something I will have going for me this year that I didn’t have last year.”

As an off-road rookie, Rossi acclimated to the demands of desert racing as the Jeff Proctor-led Honda Off-Road Racing Team finished second in Class 7. It was the fourth consecutive time the team finished first or second in the Ridgeline Baja Race Truck at the Baja 1000.

“I don’t know that I can pinpoint any highlights other than just the whole experience,” Rossi said of last years’ experience. “The whole week and a half I had down there in 2018 was phenomenal. The team made me feel part of the family from Day One. I just love driving a desert truck through Baja California. It’s an experience unlike any other.

“The entire event was a highlight more than one specific moment.”

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Driving an off-road Honda Ridgeline through the desert of Baja California in Mexico is vastly different than Rossi’s regular ride in the No. 27 NAPA Honda in the NTT IndyCar Series. But Rossi believes there are many similarities, also.

“It’s very different, for obvious reasons, but ultimately, a race car is a race car,” Rossi said. “It has four wheels, and you are trying to get it from Point A to Point B quicker than other people. The general underlying techniques of getting a car through the corner efficiently is all the same; it’s just a different style.

“Everyone here is very talented at what they do and very good so in order to win this race, you have to be at the top of your game.”

The Baja 1000, like most forms of off-road racing, is more against the clock than a wheel-to-wheel competition such as IndyCar. Rossi believes it is a different form of endurance racing, similar to IMSA in many ways.

“You have to compare it like an endurance race,” Rossi said. “It’s a race where the first part of it, you are trying to get through and not take chances and stay in touch with the people you are trying to stay in touch with.

“When you get down to the final 20 to 30 percent, that is when you try to either close the lead of extend the lead of whatever position you are in. That is similar to the Rolex 24 at Daytona. It comes down to the last three or four hours, and we take a mentality closer to that.

“The only difference is if you get it wrong at Daytona, you spin in the grass. Here, it can be more dramatic than that.”

As an off-road rookie in 2018, Rossi acclimated to the demands of desert racing as the Jeff Proctor-led Honda Off-Road Racing Team finished second in Class 7. It was the fourth consecutive time the team finished first or second in the Ridgeline Baja Race Truck at the Baja 1000.

“The Honda off-road guys and my co-driver/navigator Evan Weller make it so easy for me to just jump right in and go to work,” Rossi said. “I can’t wait to share the seat with Jeff [Proctor] and Pat [Dailey] once again, and hopefully, bring home a win.”

The Honda Off-Road Racing Team has had an outstanding 2019 season, including class wins for the Baja Ridgeline Race Truck at the Parker 425, the Mint 400 and the Baja 500; where the team successfully debuted the second-generation “TSCO” chassis; and a second-place Class 7 finish at the Vegas-to-Reno event.

Proctor won his class in the Baja 1000 in both 2015 and 2016 with the Ridgeline, finished second in class in 2017 and 2018; and won the companion SCORE Baja 500 race both in 2016, 2018 and again earlier this year. The Ridgeline competes in Class 7, for unlimited six-cylinder production-appearing trucks and SUVs.

“We are stoked to have Alexander back racing with us in Mexico for his sophomore attempt at this iconic off-road race,” Proctor said. “This year’s 52nd annual Baja 1000 course covers ALL of the toughest terrain and areas in Baja Norte….as always, it will be tough.

“Alex is one of the brightest motorsports minds I’ve worked with, and he is a great asset to our team.”

The Baja 1000 begins Friday and runs through the weekend along the Baja Peninsula of Mexico.

Follow Bruce Martin on Twitter at @BruceMartin_500