Behind the scenes of how the biggest story in racing was kept a secret

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In a world where nobody is able to keep a secret, especially in auto racing, legendary business leader and race team owner Roger Penske and INDYCAR CEO Mark Miles were able to keep the biggest story of the year a secret.

That was Monday morning’s stunning announcement that after 74 years of leadership and ownership of the Indianapolis Motor Speedway, the Hulman George Family was selling the track, the Indianapolis 500 and INDYCAR to Penske.

In an exclusive interview with NBC Sports.com on Thursday, Miles revealed the extreme lengths both sides went to so that nobody found out about this deal ahead of time. That included meeting with Penske at his Detroit offices early on Saturday mornings and late on Sunday nights.

The most important way of keeping it confidential was containing the number of people who were involved.

“We thought it was important to keep it quiet until we were ready to announce it,” Miles told NBC Sports.com. “The reason for that is No. 1, we wanted employees and other stakeholders to hear it from us and not through the distorting rumor mill.

“That was the motivation.

“We just didn’t involve many people. For most of the time, there were four people from Roger’s group in Michigan and four people from here (IMS/INDYCAR) involved and nobody else. There were just four of us. We all knew that none of the eight were going to talk to anybody about it until very late.”

Even key members of both staffs were kept out of the loop, notably Indianapolis Motor Speedway President Doug Boles, who admitted earlier this week he was not told of the impending sale until Saturday when he was at Texas Motor Speedway for the NASCAR race.

Both Penske and Miles realize the way a deal or a secret slips out is often from people far outside of the discussions who have to get called in to work to help set up an announcement.

Miles had a plan for that scenario, too.

“On Saturday, we had to set up a stream for Monday’s announcement,” Miles said. “We came up with an internal cover story so if anybody saw what was going on, there was a cover story for what that was, and it wasn’t that announcement.

“The key thing was we kept it at only those that needed to know.”

It wasn’t until very late Sunday night and very early Monday morning that key stakeholders in INDYCAR were informed. Team owner Bobby Rahal got a call at 7:30 a.m. on Monday. Racing legend Mario Andretti was also informed very early on Monday.

At 8 a.m. that day came the official word from Hulman & Company, which owns the Indianapolis 500, the Indianapolis Motor Speedway and INDYCAR as well as a few other businesses, that Penske was buying the racing properties of the company. It was an advisory that a media conference was scheduled for 11 a.m. at the Indianapolis Motor Speedway.

It was a masterful move by both Penske and Miles.

Penske is already famous for keeping one of greatest secrets in racing history in 1993 and 1994. That is when his famed racing team along with Ilmor Engineering created “The Beast” – a 209 cubic-inch, pushrod engine that was designed, developed and tested in total secrecy. A small, select group of Team Penske mechanics were involved in the top-secret project and were told by Penske that if word of the engine leaked out, “it would be like cutting your paycheck.”

Nobody talked.

History repeated itself with the biggest racing story of the 21st Century, the sale of the world’s most famous race course that hosts the largest single-day sporting event in the world – the annual Indianapolis 500.

When INDYCAR held its “Victory Lap” award ceremony on Sept. 26 in Indianapolis, Miles told the crowd of an impending announcement that would be big news for the sport.

Was he coming close to giving away Monday’s announcement?

“No, that was about a sponsor announcement that will be coming along later,” Miles said on Thursday night.

Penske is one of America’s greatest and most successful business leaders. He is also the most successful team owner in auto racing history with 545 wins in all forms of racing including a record 18 Indianapolis 500 wins, a record 16 NTT IndyCar Series championships as well as two Daytona 500 wins and two NASCAR Monster Energy Cup championships just to name a few.

Penske was not the only bidder, but he was the one who made the most sense to the Hulman George Family, because it was important to find an owner who believed in “stewardship” of the greatest racing tradition on Earth more so than “ownership” of an auto racing facility and series.

“There were a number of parties that were engaged in thinking about this with us,” Miles revealed to NBC Sports.com. “There were a couple that got as far as what I call the ‘Red Zone.’

“Then, Tony George reached out to Roger Penske on Sept. 22.

“Price and value were always important, but the thing that nobody could match was the attributes that Roger could bring to the table, in terms of his history of the sport, his knowledge of the sport, combined with his business sense.

“He was viewed as the leader from a legacy or stewardship perspective, which was a very important factor.”

Follow Bruce Martin on Twitter at @BruceMartin_500 

American Flat Track puts emphasis on fans in building 2020 schedule

American Flat Track
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American Flat Track put an emphasis on fans and feedback from other series while also acknowledging everything is tentative while hammering out its schedule for the 2020 season.

The 18-race schedule over nine weekends will begin July 17-18 at Volusia Speedway Park in Barberville, Florida, about 20 miles from AFT’s headquarters in Daytona Beach, Florida.

The dirt track motorcycle racing series, which is sanctioned by AMA Pro Racing, shares a campus with its sister company, NASCAR, and American Flat Track CEO Michael Lock said the series closely observed how it’s handled races in its return during the novel coronavirus (COVID-19) pandemic and also built AFT’s procedures from NASCAR’s post-pandemic playbook of more than 30 pages.

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“I speak personally to the committee within NASCAR that has been put together for the restart, regularly talking to the communications people, general counsel and other relevant operations departments,” Lock told NBCSports.com. “So we’ve derived for Flat Track from NASCAR’s protocols, which I think are entirely consistent with all the other pro sports leagues that are attempting to return.

“Obviously with NASCAR the scale of the business is completely different. There were some times more people involved in the paddock and the race operations for NASCAR than the numbers of people at flat track. Our scale is much smaller, and our venues are generally smaller. So we can get our hands around all of the logistics. I think we’re very confident on that.”

While NASCAR has had just under 1,000 on site for each of its races without fans, Lock said American Flat Track will have between 400 to 500 people, including racers, crews, officials and traveling staff.

But another important difference from NASCAR (which will run at least its first eight races without crowds) is that American Flat Track intends to have fans at its events, though it still is working with public health experts and government officials to determine how many will be allowed and the ways in which they will be positioned (e.g., buffer zones in the grandstands).

Lock said capacity could will be limited to 30-50 percent at some venues.

American Flat Track will suspend its fan track walk, rider autograph sessions for the rest of the season, distribute masks at the gates and also ban paper tickets and cash for concessions and merchandise. Some of the best practices were built with input from a “Safe to Race Task Force” that includes members from various motorcycle racing sanctioning bodies (including Supercross and motocross).

There also will be limitations on corporate hospitality and VIP access and movement.

“I think everything the fans will see will be unusual,” Lock said. “Everything at the moment is unusual. We will roll out processes that are entirely consistent with the social distancing guidelines that will be in place at the time of the event. So we’re planning for a worst-case scenario. And if things are easier or better by the time we go to a venue, it’s a bonus.”

Lock said the restrictions are worth it because (unlike other racing series) AFT must have fans (even a limited number) for financial viability.

“We took a decision fairly early on in this process that it was neither desirable nor economically viable to run events without fans,” Lock said. “I can think of some big sports like NFL or like NASCAR where a huge chunk of that revenue is derived from broadcast, which means that your decision making as to how you run an event, where you can run an event has a different view than a sport like ours, or even like baseball, for example, that needs fans. Because the business model is so different.”

Broadcast coverage is important to American Flat Track, which added seven annual races over the past five years and can draw as many as 15,000 to its biggest events.

Lock said AFT ended the 2019 season with more than 50,000 viewers for each live event, making it the No. 1 property on FansChoice.TV. This year, the series has moved to TrackPass on NBC Sports Gold. “We’re expecting a really strong audience from Day 1, particularly with all this pent-up demand,” Lock said.

NBCSN also will broadcast a one-hour wrap-up of each race (covering heat races and main events).

Because the season is starting three months late, the doubleheader weekends will allow AFT to maintain its schedule length despite losing several venues. And there could be more, Lock said, noting that there still are three TBA tracks.

“There may still be some surprises to come from one venue or another of delay or cancellation,” he said. “But we are intending to run as full a season as possible.”

Here is the American Flat Track schedule for 2020:

July 17-18 (Friday-Saturday): Volusia Speedway Park, Barberville, Florida

July 31-Aug. 1 (Friday-Saturday):  Allen County Fairgrounds, Lima, Ohio

Aug. 28-29 (Friday-Saturday): TBA, Northeast United States

Sept. 5-6 (Saturday-Sunday): Illinois State Fairgrounds, Springfield, Illinois

Sept. 11-12 (Friday-Saturday): Williams Grove Speedway, Mechanicsburg, Pennsylvania

Sept. 25-26 (Friday-Saturday): TBA, Texas

Oct. 2-3 (Friday-Saturday): Dixie Speedway, Woodstock, Georgia

Oct. 9-10 (Friday-Saturday): TBA, North Carolina

Oct. 15-16 (Thursday-Friday): AFT season finale, Daytona Beach, Florida