Behind the scenes of how the biggest story in racing was kept a secret

1 Comment

In a world where nobody is able to keep a secret, especially in auto racing, legendary business leader and race team owner Roger Penske and INDYCAR CEO Mark Miles were able to keep the biggest story of the year a secret.

That was Monday morning’s stunning announcement that after 74 years of leadership and ownership of the Indianapolis Motor Speedway, the Hulman George Family was selling the track, the Indianapolis 500 and INDYCAR to Penske.

In an exclusive interview with NBC Sports.com on Thursday, Miles revealed the extreme lengths both sides went to so that nobody found out about this deal ahead of time. That included meeting with Penske at his Detroit offices early on Saturday mornings and late on Sunday nights.

The most important way of keeping it confidential was containing the number of people who were involved.

“We thought it was important to keep it quiet until we were ready to announce it,” Miles told NBC Sports.com. “The reason for that is No. 1, we wanted employees and other stakeholders to hear it from us and not through the distorting rumor mill.

“That was the motivation.

“We just didn’t involve many people. For most of the time, there were four people from Roger’s group in Michigan and four people from here (IMS/INDYCAR) involved and nobody else. There were just four of us. We all knew that none of the eight were going to talk to anybody about it until very late.”

Even key members of both staffs were kept out of the loop, notably Indianapolis Motor Speedway President Doug Boles, who admitted earlier this week he was not told of the impending sale until Saturday when he was at Texas Motor Speedway for the NASCAR race.

Both Penske and Miles realize the way a deal or a secret slips out is often from people far outside of the discussions who have to get called in to work to help set up an announcement.

Miles had a plan for that scenario, too.

“On Saturday, we had to set up a stream for Monday’s announcement,” Miles said. “We came up with an internal cover story so if anybody saw what was going on, there was a cover story for what that was, and it wasn’t that announcement.

“The key thing was we kept it at only those that needed to know.”

It wasn’t until very late Sunday night and very early Monday morning that key stakeholders in INDYCAR were informed. Team owner Bobby Rahal got a call at 7:30 a.m. on Monday. Racing legend Mario Andretti was also informed very early on Monday.

At 8 a.m. that day came the official word from Hulman & Company, which owns the Indianapolis 500, the Indianapolis Motor Speedway and INDYCAR as well as a few other businesses, that Penske was buying the racing properties of the company. It was an advisory that a media conference was scheduled for 11 a.m. at the Indianapolis Motor Speedway.

It was a masterful move by both Penske and Miles.

Penske is already famous for keeping one of greatest secrets in racing history in 1993 and 1994. That is when his famed racing team along with Ilmor Engineering created “The Beast” – a 209 cubic-inch, pushrod engine that was designed, developed and tested in total secrecy. A small, select group of Team Penske mechanics were involved in the top-secret project and were told by Penske that if word of the engine leaked out, “it would be like cutting your paycheck.”

Nobody talked.

History repeated itself with the biggest racing story of the 21st Century, the sale of the world’s most famous race course that hosts the largest single-day sporting event in the world – the annual Indianapolis 500.

When INDYCAR held its “Victory Lap” award ceremony on Sept. 26 in Indianapolis, Miles told the crowd of an impending announcement that would be big news for the sport.

Was he coming close to giving away Monday’s announcement?

“No, that was about a sponsor announcement that will be coming along later,” Miles said on Thursday night.

Penske is one of America’s greatest and most successful business leaders. He is also the most successful team owner in auto racing history with 545 wins in all forms of racing including a record 18 Indianapolis 500 wins, a record 16 NTT IndyCar Series championships as well as two Daytona 500 wins and two NASCAR Monster Energy Cup championships just to name a few.

Penske was not the only bidder, but he was the one who made the most sense to the Hulman George Family, because it was important to find an owner who believed in “stewardship” of the greatest racing tradition on Earth more so than “ownership” of an auto racing facility and series.

“There were a number of parties that were engaged in thinking about this with us,” Miles revealed to NBC Sports.com. “There were a couple that got as far as what I call the ‘Red Zone.’

“Then, Tony George reached out to Roger Penske on Sept. 22.

“Price and value were always important, but the thing that nobody could match was the attributes that Roger could bring to the table, in terms of his history of the sport, his knowledge of the sport, combined with his business sense.

“He was viewed as the leader from a legacy or stewardship perspective, which was a very important factor.”

Follow Bruce Martin on Twitter at @BruceMartin_500 

Alexander Rossi hopes to dodge oncoming traffic in second Baja 1000

Honda Photo
Honda Photo
Leave a comment

One of the great viral videos of last year’s offseason was the sight of Alexander Rossi’s Honda Ridgeline off-road vehicle and its near head-on collision with a passenger SUV coming in the wrong direction of last year’s Baja 1000.

The video of the incident overshadowed an outstanding debut for Rossi in the SCORE OFF Road Desert race.

Rossi (pictured above on the right along with fellow driver Jeff Proctor) told NBCSports.com that driving down the same roads still used by passenger traffic is one of the unique challenges of the Baja 1000.

“The most demanding form of racing is IndyCar racing,” Rossi told NBC Sports.com. “But the big thing for me in the Baja 1000 is mentally being able to understand the terrain that is coming at you at 120 miles an hour in the dust and pedestrians and other cars, people and cattle that come along with this race.”

Rossi is becoming a modern-day Parnelli Jones, A.J. Foyt and Mario Andretti. He wants to race anything on wheels and win.

Since the 2019 NTT IndyCar Series season concluded with the Sept. 22 Firestone Grand Prix of Monterey, Rossi competed in the Bathurst 1000 in Australia on Oct. 13. Earlier this year, Rossi drove for Acura Team Penske in the Rolex 24 at Daytona and the Mobil 1 12 Hours of Sebring.

This weekend, the winner of the 100th Indianapolis 500 in 2016 and a perennial contender for the NTT IndyCar Series championship will compete in the Baja 1000 for the second straight year.

Rossi will be driving for the Honda Ridgeline Racing team and is the sixth Indy 500 winner to compete in the Baja 1000.

Other Indy 500 winners who have raced in the SCORE Baja 1000 include Jones, the 1963 Indianapolis winner and a two-time Baja 1000 race winner (1971 72); fellow Honda IndyCar Series driver and Andretti Autosport teammate Ryan Hunter-Reay, the Indy winner in 2014; Rick Mears, who won the Indianapolis 500 four times, 1985 Indy 500 champion Danny Sullivan and 2004 Indy winner Buddy Rice.

NTT IndyCar season champions who have raced in the Baja 1000 include Mears, Hunter-Reay, Sebastien Bourdais, Jimmy Vasser and Paul Tracy.

Rossi has a better understanding of what to expect in this year’s Baja 1000 after last year’s rookie experience.

How valuable was last years’ experience?

“It’s hugely valuable,” Rossi said. “The course changes each year. There will be some elements that are the same, but it’s a new route from start to finish this year. That is why we go down a week early. We do pre-running in a similar type of vehicle and take course notes and analyze each individual section of the course, find the danger areas and what you need to do come race day.

“Ultimately, the biggest thing is having the knowledge of how to prepare for the race and what to expect once you roll off the starting line. That is something I will have going for me this year that I didn’t have last year.”

As an off-road rookie, Rossi acclimated to the demands of desert racing as the Jeff Proctor-led Honda Off-Road Racing Team finished second in Class 7. It was the fourth consecutive time the team finished first or second in the Ridgeline Baja Race Truck at the Baja 1000.

“I don’t know that I can pinpoint any highlights other than just the whole experience,” Rossi said of last years’ experience. “The whole week and a half I had down there in 2018 was phenomenal. The team made me feel part of the family from Day One. I just love driving a desert truck through Baja California. It’s an experience unlike any other.

“The entire event was a highlight more than one specific moment.”

Getty Images

Driving an off-road Honda Ridgeline through the desert of Baja California in Mexico is vastly different than Rossi’s regular ride in the No. 27 NAPA Honda in the NTT IndyCar Series. But Rossi believes there are many similarities, also.

“It’s very different, for obvious reasons, but ultimately, a race car is a race car,” Rossi said. “It has four wheels, and you are trying to get it from Point A to Point B quicker than other people. The general underlying techniques of getting a car through the corner efficiently is all the same; it’s just a different style.

“Everyone here is very talented at what they do and very good so in order to win this race, you have to be at the top of your game.”

The Baja 1000, like most forms of off-road racing, is more against the clock than a wheel-to-wheel competition such as IndyCar. Rossi believes it is a different form of endurance racing, similar to IMSA in many ways.

“You have to compare it like an endurance race,” Rossi said. “It’s a race where the first part of it, you are trying to get through and not take chances and stay in touch with the people you are trying to stay in touch with.

“When you get down to the final 20 to 30 percent, that is when you try to either close the lead of extend the lead of whatever position you are in. That is similar to the Rolex 24 at Daytona. It comes down to the last three or four hours, and we take a mentality closer to that.

“The only difference is if you get it wrong at Daytona, you spin in the grass. Here, it can be more dramatic than that.”

As an off-road rookie in 2018, Rossi acclimated to the demands of desert racing as the Jeff Proctor-led Honda Off-Road Racing Team finished second in Class 7. It was the fourth consecutive time the team finished first or second in the Ridgeline Baja Race Truck at the Baja 1000.

“The Honda off-road guys and my co-driver/navigator Evan Weller make it so easy for me to just jump right in and go to work,” Rossi said. “I can’t wait to share the seat with Jeff [Proctor] and Pat [Dailey] once again, and hopefully, bring home a win.”

The Honda Off-Road Racing Team has had an outstanding 2019 season, including class wins for the Baja Ridgeline Race Truck at the Parker 425, the Mint 400 and the Baja 500; where the team successfully debuted the second-generation “TSCO” chassis; and a second-place Class 7 finish at the Vegas-to-Reno event.

Proctor won his class in the Baja 1000 in both 2015 and 2016 with the Ridgeline, finished second in class in 2017 and 2018; and won the companion SCORE Baja 500 race both in 2016, 2018 and again earlier this year. The Ridgeline competes in Class 7, for unlimited six-cylinder production-appearing trucks and SUVs.

“We are stoked to have Alexander back racing with us in Mexico for his sophomore attempt at this iconic off-road race,” Proctor said. “This year’s 52nd annual Baja 1000 course covers ALL of the toughest terrain and areas in Baja Norte….as always, it will be tough.

“Alex is one of the brightest motorsports minds I’ve worked with, and he is a great asset to our team.”

The Baja 1000 begins Friday and runs through the weekend along the Baja Peninsula of Mexico.

Follow Bruce Martin on Twitter at @BruceMartin_500