Behind the scenes of how the biggest story in racing was kept a secret

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In a world where nobody is able to keep a secret, especially in auto racing, legendary business leader and race team owner Roger Penske and INDYCAR CEO Mark Miles were able to keep the biggest story of the year a secret.

That was Monday morning’s stunning announcement that after 74 years of leadership and ownership of the Indianapolis Motor Speedway, the Hulman George Family was selling the track, the Indianapolis 500 and INDYCAR to Penske.

In an exclusive interview with NBC Sports.com on Thursday, Miles revealed the extreme lengths both sides went to so that nobody found out about this deal ahead of time. That included meeting with Penske at his Detroit offices early on Saturday mornings and late on Sunday nights.

The most important way of keeping it confidential was containing the number of people who were involved.

“We thought it was important to keep it quiet until we were ready to announce it,” Miles told NBC Sports.com. “The reason for that is No. 1, we wanted employees and other stakeholders to hear it from us and not through the distorting rumor mill.

“That was the motivation.

“We just didn’t involve many people. For most of the time, there were four people from Roger’s group in Michigan and four people from here (IMS/INDYCAR) involved and nobody else. There were just four of us. We all knew that none of the eight were going to talk to anybody about it until very late.”

Even key members of both staffs were kept out of the loop, notably Indianapolis Motor Speedway President Doug Boles, who admitted earlier this week he was not told of the impending sale until Saturday when he was at Texas Motor Speedway for the NASCAR race.

Both Penske and Miles realize the way a deal or a secret slips out is often from people far outside of the discussions who have to get called in to work to help set up an announcement.

Miles had a plan for that scenario, too.

“On Saturday, we had to set up a stream for Monday’s announcement,” Miles said. “We came up with an internal cover story so if anybody saw what was going on, there was a cover story for what that was, and it wasn’t that announcement.

“The key thing was we kept it at only those that needed to know.”

It wasn’t until very late Sunday night and very early Monday morning that key stakeholders in INDYCAR were informed. Team owner Bobby Rahal got a call at 7:30 a.m. on Monday. Racing legend Mario Andretti was also informed very early on Monday.

At 8 a.m. that day came the official word from Hulman & Company, which owns the Indianapolis 500, the Indianapolis Motor Speedway and INDYCAR as well as a few other businesses, that Penske was buying the racing properties of the company. It was an advisory that a media conference was scheduled for 11 a.m. at the Indianapolis Motor Speedway.

It was a masterful move by both Penske and Miles.

Penske is already famous for keeping one of greatest secrets in racing history in 1993 and 1994. That is when his famed racing team along with Ilmor Engineering created “The Beast” – a 209 cubic-inch, pushrod engine that was designed, developed and tested in total secrecy. A small, select group of Team Penske mechanics were involved in the top-secret project and were told by Penske that if word of the engine leaked out, “it would be like cutting your paycheck.”

Nobody talked.

History repeated itself with the biggest racing story of the 21st Century, the sale of the world’s most famous race course that hosts the largest single-day sporting event in the world – the annual Indianapolis 500.

When INDYCAR held its “Victory Lap” award ceremony on Sept. 26 in Indianapolis, Miles told the crowd of an impending announcement that would be big news for the sport.

Was he coming close to giving away Monday’s announcement?

“No, that was about a sponsor announcement that will be coming along later,” Miles said on Thursday night.

Penske is one of America’s greatest and most successful business leaders. He is also the most successful team owner in auto racing history with 545 wins in all forms of racing including a record 18 Indianapolis 500 wins, a record 16 NTT IndyCar Series championships as well as two Daytona 500 wins and two NASCAR Monster Energy Cup championships just to name a few.

Penske was not the only bidder, but he was the one who made the most sense to the Hulman George Family, because it was important to find an owner who believed in “stewardship” of the greatest racing tradition on Earth more so than “ownership” of an auto racing facility and series.

“There were a number of parties that were engaged in thinking about this with us,” Miles revealed to NBC Sports.com. “There were a couple that got as far as what I call the ‘Red Zone.’

“Then, Tony George reached out to Roger Penske on Sept. 22.

“Price and value were always important, but the thing that nobody could match was the attributes that Roger could bring to the table, in terms of his history of the sport, his knowledge of the sport, combined with his business sense.

“He was viewed as the leader from a legacy or stewardship perspective, which was a very important factor.”

Follow Bruce Martin on Twitter at @BruceMartin_500 

Jimmie Johnson won’t race full time in 2023; leaves open possibility of returning at Ganassi

Jimmie Johnson race 2023
Steve Russell/Toronto Star via Getty Images
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Though he remains uncertain of his plans for next year, Jimmie Johnson won’t race full time in 2023, scaling back his schedule after running a full 17-race NTT IndyCar Series season.

“This was a difficult choice for me, but in my heart, I know it’s the right one,” Johnson said in a statement Monday morning. “I’m not exactly sure what the next chapter holds, but if an opportunity comes along that makes sense, I will consider it. I still have a bucket list of racing events I would like to take part in. Competing at this level in IndyCar has been such a great experience.

“I couldn’t have asked for a better team to race for than Chip Ganassi and Chip Ganassi Racing. Everyone worked extremely hard for the last two seasons, pushing to get the best performances out of me every single week. The support from my crew and teammates Dario (Franchitti), Scott (Dixon), Tony (Kanaan), Marcus (Ericsson) and Alex (Palou) went above and beyond anything I could have ever asked for.”

WHAT’S NEXT FOR JIMMIE JOHNSON: An analysis of his racing options for the 2023 season

Driving the No. 48 Dallara-Honda for Chip Ganassi Racing, Johnson ranked 21st in the 2022 points standings with a career-best fifth place July 24 at Iowa Speedway.

After running only road and street courses for Ganassi in 2021, the seven-time NASCAR Cup Series champion added ovals this year. In his Indy 500 debut, he qualified 12th and finished 28th after a late crash.

“I do have a desire to go back (to IndyCar), it’s just at this point, I know what’s required to do a full schedule, and I don’t have that in me,” Johnson told AP. “I don’t have that passion that I need for myself to commit myself to a full season.”

That leaves open the concept of Johnson returning part time with Ganassi, perhaps exclusively on ovals.

“We are fully supportive of Jimmie,” team owner Chip Ganassi said in a statement. “He has been a valued member of our team and if we can find a way to continue working together, we would like to do so.”

During IndyCar’s season finale race weekend, Johnson told reporters Sept. 9 that he planned to explore his options with wife Chandra and daughters Evie and Lydia. Johnson told the Associated Press that his family is considering living abroad for a year or two, and he has toyed with the idea of running in the World Endurance Championship sports car series because of its international locales.

Johnson hasn’t ruled out IndyCar, IMSA sports cars or even a cameo in NASCAR next year. Since retiring from full-time NASCAR after the 2020 season, he has entered the endurance races of the IMSA WeatherTech SportsCar Championship in the No. 48 Ally Cadillac (including Saturday’s Petit Le Mans season finale). Johnson also wants to race in the 24 Hours of Le Mans and is a prime candidate for the Garage 56 entry (a joint project of NASCAR and Hendrick Motorsports).

Johnson told the AP he is interested in becoming the latest driver to try “The Double” and run both the Coca-Cola 600 and Indy 500 on the same day (the most recent was Kurt Busch in 2014).

“You know me and endurance sports, and ‘The Double’ sounds awesome,” Johnson, a four-time Coke 600 winner, told AP. “I’ve always had this respect for the guys who have done ‘The Double.’ I would say it is more of a respect thing than a bucket-list item, and I’d love to put some energy into that idea and see if I can pull it off.”

It is less likely that he would return to IMSA’s endurance events because its top prototype series is being overhauled, limiting the amount of inventory available for the new LMDh cars in the rebranded GTP division.

Johnson has confirmed that he would retain primary sponsor Carvana, which has backed him in IndyCar the past two years. He revealed his decision Monday during the last episode of “Reinventing the Wheel,” Carvana Racing’s eight-part docuseries about his 2023 season.

“I’m thankful for the partnership with a company like Carvana for allowing me to take this journey in IndyCar, for seeing the value in our partnership and being open to future opportunities together,” Johnson said. “They have truly showed me that there are no finish lines in life. Along with Carvana, The American Legion, Ally, cbdMD and Frank August were there every step of the way, and I couldn’t have done it without all of them. Most importantly — and the true rockstars in all of this –my family, Chani, Evie and Lydia. They have always allowed me to chase my dreams, and we are all just really excited about what the future holds for all of us. I have enjoyed every minute of these last two years.”

Said Carvana co-founder Ryan Keeton: “During the past two years, Jimmie Johnson has been so amazing to collaborate with. Our team admires his passion, hard work and commitment to continuous improvement while also having fun, and we look forward to continuing to support him next year in this new chapter.”