Behind the scenes of how the biggest story in racing was kept a secret

1 Comment

In a world where nobody is able to keep a secret, especially in auto racing, legendary business leader and race team owner Roger Penske and INDYCAR CEO Mark Miles were able to keep the biggest story of the year a secret.

That was Monday morning’s stunning announcement that after 74 years of leadership and ownership of the Indianapolis Motor Speedway, the Hulman George Family was selling the track, the Indianapolis 500 and INDYCAR to Penske.

In an exclusive interview with NBC Sports.com on Thursday, Miles revealed the extreme lengths both sides went to so that nobody found out about this deal ahead of time. That included meeting with Penske at his Detroit offices early on Saturday mornings and late on Sunday nights.

The most important way of keeping it confidential was containing the number of people who were involved.

“We thought it was important to keep it quiet until we were ready to announce it,” Miles told NBC Sports.com. “The reason for that is No. 1, we wanted employees and other stakeholders to hear it from us and not through the distorting rumor mill.

“That was the motivation.

“We just didn’t involve many people. For most of the time, there were four people from Roger’s group in Michigan and four people from here (IMS/INDYCAR) involved and nobody else. There were just four of us. We all knew that none of the eight were going to talk to anybody about it until very late.”

Even key members of both staffs were kept out of the loop, notably Indianapolis Motor Speedway President Doug Boles, who admitted earlier this week he was not told of the impending sale until Saturday when he was at Texas Motor Speedway for the NASCAR race.

Both Penske and Miles realize the way a deal or a secret slips out is often from people far outside of the discussions who have to get called in to work to help set up an announcement.

Miles had a plan for that scenario, too.

“On Saturday, we had to set up a stream for Monday’s announcement,” Miles said. “We came up with an internal cover story so if anybody saw what was going on, there was a cover story for what that was, and it wasn’t that announcement.

“The key thing was we kept it at only those that needed to know.”

It wasn’t until very late Sunday night and very early Monday morning that key stakeholders in INDYCAR were informed. Team owner Bobby Rahal got a call at 7:30 a.m. on Monday. Racing legend Mario Andretti was also informed very early on Monday.

At 8 a.m. that day came the official word from Hulman & Company, which owns the Indianapolis 500, the Indianapolis Motor Speedway and INDYCAR as well as a few other businesses, that Penske was buying the racing properties of the company. It was an advisory that a media conference was scheduled for 11 a.m. at the Indianapolis Motor Speedway.

It was a masterful move by both Penske and Miles.

Penske is already famous for keeping one of greatest secrets in racing history in 1993 and 1994. That is when his famed racing team along with Ilmor Engineering created “The Beast” – a 209 cubic-inch, pushrod engine that was designed, developed and tested in total secrecy. A small, select group of Team Penske mechanics were involved in the top-secret project and were told by Penske that if word of the engine leaked out, “it would be like cutting your paycheck.”

Nobody talked.

History repeated itself with the biggest racing story of the 21st Century, the sale of the world’s most famous race course that hosts the largest single-day sporting event in the world – the annual Indianapolis 500.

When INDYCAR held its “Victory Lap” award ceremony on Sept. 26 in Indianapolis, Miles told the crowd of an impending announcement that would be big news for the sport.

Was he coming close to giving away Monday’s announcement?

“No, that was about a sponsor announcement that will be coming along later,” Miles said on Thursday night.

Penske is one of America’s greatest and most successful business leaders. He is also the most successful team owner in auto racing history with 545 wins in all forms of racing including a record 18 Indianapolis 500 wins, a record 16 NTT IndyCar Series championships as well as two Daytona 500 wins and two NASCAR Monster Energy Cup championships just to name a few.

Penske was not the only bidder, but he was the one who made the most sense to the Hulman George Family, because it was important to find an owner who believed in “stewardship” of the greatest racing tradition on Earth more so than “ownership” of an auto racing facility and series.

“There were a number of parties that were engaged in thinking about this with us,” Miles revealed to NBC Sports.com. “There were a couple that got as far as what I call the ‘Red Zone.’

“Then, Tony George reached out to Roger Penske on Sept. 22.

“Price and value were always important, but the thing that nobody could match was the attributes that Roger could bring to the table, in terms of his history of the sport, his knowledge of the sport, combined with his business sense.

“He was viewed as the leader from a legacy or stewardship perspective, which was a very important factor.”

Follow Bruce Martin on Twitter at @BruceMartin_500 

Attention NASCAR teams: IMSA drivers available for Daytona!

Ker Robertson/Getty Images
Leave a comment

NASCAR will be making its debut on the Daytona International Speedway road course next month, and there’s a big fan who’d like to join the historic weekend.

This fan actually has impressive credentials, too — a few thousand laps around the 12-turn, 3.56-mile layout that annually plays host to the Rolex 24 at Daytona in January.

In 2014, the winning GTLM team in the sports car endurance classic included IMSA Porsche driver Nick Tandy, who rabidly has followed NASCAR for more than 30 years since growing up in England.

So why not try racing NASCAR? Especially because Tandy has the weekend of Aug. 14-16 free.

He’s not picky, either — offering up his services on Twitter (as well as those of Porsche teammate Earl Bamber) for an ARCA, Xfinity, trucks or Cup ride.

Tandy’s affinity for American stock-car racing runs deep.

His first trip to the World Center of Racing was as a fan attending the 50th running of the Daytona 500 on Feb. 17, 2008. During Rolex testing in January, Tandy, 35, said he hadn’t missed a Cup race on TV in 15 years.

Among his favorite NASCAR drivers: the Earnhardts, Jimmie Johnson and Kyle Busch. When IMSA ran the Indianapolis Motor Speedway road course in 2014, Tandy stayed a few extra days at the Brickyard and bought Kyle Busch gear for himself and his children.

He briefly took the stage during a NASCAR weekend last October. After IMSA’s season finale at Road Atlanta, Tandy made a few demonstration laps and a burnout in his No. 911 Porsche before the Cup race at Talladega Superspeedway.

He also has some experience in stock cars, having raced Modified-type grass-roots series on England’s quarter-mile short tracks.

Couple that with a Daytona road course record that includes two consecutive podium class finishes (including last Saturday) and a sports car resume with 13 IMSA victories and an overall win in the 2015 24 Hours of Le Mans … and maybe a NASCAR team should take a look.

And Tandy isn’t the only IMSA driver who likely would be available.

Corvette driver Jordan Taylor, who won the 2017 Rolex 24 overall title with Jeff Gordon as a teammate (and the inspiration for his Rodney Sandstrom persona), also tweeted his availability for the weekend on the high banks.

Sports car veteran Andy Lally, a GTD driver with multiple class wins in the Rolex 24 as well as 38 Cup starts (he was the 2011 rookie of the season in NASCAR’s premier series), also hung out his shingle.

There also is AIM Vasser Sullivan’s Jack Hawksworth (who just won at Daytona last Saturday), the Englishman who teamed with Kyle Busch at the Rolex 24 in January and made an Xfinity start at Mid-Ohio last year with Joe Gibbs Racing.

Many sports car drivers (such as Taylor) already live in Florida, and many are hunkering down in the Sunshine State with IMSA returning to action at Daytona last week and Sebring International Raceway next week. Because of COVID-19-related travel concerns and restrictions, several IMSA stars who live outside the country are riding out the pandemic within a few hours of Daytona with nothing to do.

Why not a weekend at the World Center of Racing?

Over the years, scads of “road-course ringers” (including some Formula One veterans) have tried their hands in stock cars at Sonoma Raceway and Watkins Glen International.

How about considering the many sports car drivers who already have reached victory lane at Daytona by making a few right-hand turns, too?