After a successful debut season in 2019, the NBC Sports family of networks will broadcast nearly 60 hours of live IMSA coverage in 2020, beginning with the 58th running of the Rolex 24 at Daytona on January 25.
The 2020 broadcast schedule includes nine hours of coverage on network NBC as part of 59 total hours of coverage between NBC, NBCSN and CNBC.
“NBC Sports delivered on their promise to showcase IMSA and the WeatherTech Championship in unique ways during our first year as partners in 2019,” said IMSA CEO Ed Bennett. “Our increased viewership numbers reflected that commitment, and we are looking forward to continuing the unprecedented momentum our sport is experiencing in 2020 across the NBC platforms.
In their first year of their partnership, NBC Sports and IMSA saw significant gains in viewership, delivering a 55% increase across all NBC networks versus 2018.
As in 2019, 2020 IMSA WeatherTech Championship race coverage on NBC and NBCSN will stream on NBCSports.com and the NBC Sports app. In addition, TrackPass on NBC Sports Gold – NBC Sports and NASCAR’s new live motorsports streaming product – will have live coverage of every single lap of the 2020 WeatherTech Championship season. Click here for more information.
Broadcast information for IMSA Michelin Pilot Challenge, IMSA Prototype Challenge, Porsche GT 3 Cup Challenge by Yokohama and Lamborghini Super Trofeo North America races will be announced at a later time.
NBC Sports’ full 2020 IMSA coverage schedule is below:
Returning to NHRA Funny Car competition after a two-year hiatus, Alexis DeJoria has announced her new team will be sponsored by ABK Beer and ROKiT Phones for the full 24-race 2020 NHRA national event season.
ABK Beer is a 700-year-old Bavarian beer brand, while ROKiT further expands its reach in motorsports, also sponsoring the ROKiT Williams Racing Formula 1 team and the ROKiT Venturi Racing Formula E team.
Both brands have signed multi-year deals to sponsor DeJoria and her 11,000-horsepower Toyota Camry Funny Car. Also, in a unique twist, ROKiT smartphones will engage fans of DeJoria and NHRA with “innovative 3D content,” according to a media release.
“Joining Del Worsham’s newly-formed DC Motorsports team was just the first step in reigniting my quest at being the first female Funny Car world champion, and I’m thrilled that ROKiT is coming along for the ride,” DeJoria said in the media release. “I can’t wait to get back on the track and am energized and excited about all the things we have in store for the amazing NHRA fans.”
DeJoria will join a number of Top Fuel and Funny Car teams in Las Vegas for the annual preseason test-and-tune – otherwise known as “spring training” – on February 1 and 2.
This is the first time the test session will be held at The Strip at Las Vegas Motor Speedway. It has previously been held for at least the last two decades at Wild Horse Pass Motorsports Park in suburban Phoenix.
The 24-race NHRA Mello Yello Drag Racing Series season opens the following weekend — February 6-9 — with the Lucas Oil NHRA Winternationals at Auto Club Raceway in Pomona, California.
DeJoria, who is married to reality TV star Jesse James, is particularly looking forward to returning to Pomona. It was there where she made drag racing history, becoming the first female to clock a sub-four second run (3.997 seconds) in the 2014 season opener.