Swedish driver Ericsson lands hot chocolate company sponsor

Joe Skibinski / IndyCar
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CHARLOTTE, N.C. — A hot chocolate company led by Hollywood stuntman and occasional racer Stanton Barrett has signed as primary sponsor for Swedish driver Marcus Ericsson at Chip Ganassi Racing.

This is the first entry into IndyCar for Huski Chocolate, a company headquartered in Stockholm that already does business in Formula One with McLaren and with the English soccer club Millwall.

Marcus Ericsson’s 2020 Huski Chocolate livery. Photo: Chip Ganassi Racing

Huski Chocolate is primarily located in ski resorts and touts its brand as using all-natural ingredients combined with real cocoa, cocoa butter and secret spices. The company expanded into North America two years ago and launched a chocolate milk in Europe last year.

The pairing of a Swedish company with a Swedish driver seems like a natural fit, but the connection is actually between Barrett and team owner Chip Ganassi. Barrett is the son of former stuntman Stan Barrett and the godson of the late Paul Newman.

He became interested in racing through his father and Newman, which led to a friendship with Ganassi. Although Barrett still dabbles in racing – the Xfinity Series race at Watkins Glen last year is among the 249 career NASCAR starts Barrett has made since 1992 – his focus is on his other entrepreneurial ventures and his stunt work. Barrett also ran four IndyCar races in 2009.

“Motorsports is a really great platform to get a brand out there and develop a loyal customer base so IndyCar is a great fit because it is picking up aggressively and they are in good markets and has a positive global platform,” Barrett said.

Barrett said he’s known Ganassi at least 30 years, and flew with him late last season to discuss potential partnerships. Ganassi was in the process of shutting down his two-car sports car team, but he reallocated the personnel to create a third IndyCar entry to avoid heavy layoffs.

The talks were preliminary and Ganassi was not sure who the driver would be, but Barrett was adamant he wanted to be tied to a top-tier team. Ganassi teams have won 19 championships and more than 220 races, including four Indianapolis 500s, a Daytona 500, a Brickyard 400, eight Rolex 24 At Daytonas, the 12 Hours of Sebring and 24 Hours of Le Mans.

“Chip had the choice in driver, he is pretty savvy in who he picks and I think it is a really great fit that Marcus was available,” Barrett said. “For us, it just fell in line that he is a Swedish driver for a Swedish brand, and we will be able to market him quite well. But this was more about the program and being in IndyCar and the partners we could find.”

Ericsson spent five years in F1 before moving to IndyCar last season to drive for Sam Schmidt. When McLaren came on as a partner with Schmidt for this season, the team replaced the two-driver lineup and Ericsson’s contract was not renewed. He had one podium finish in 16 races.

He joins a Ganassi team that includes five-time IndyCar champion Scott Dixon and Felix Rosenqvist, a fellow Swede.

IMSA Petit Le Mans at Road Atlanta: How to watch, start times, schedule, entry list

AUTO: NOV 13 IMSA - Motul Petit Le Mans
David J. Griffin/Icon Sportswire via Getty Images
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Start times, TV schedule: The IMSA WeatherTech SportsCar Championship will conclude the 2022 season this weekend with the Motul Petit Le Mans at Michelin Road Atlanta, which also will mark the end of the line for the DPi class.

The premier Daytona Prototype international category, which started in 2017, will be replaced by the new Grand Touring Prototype (GTP) class with its LMDh cars that will establish a bridge to Le Mans.

For the third time in four years, an Acura will be crowned the champion in DPi as the No. 10 of Wayne Taylor Racing holds a 19-point edge over the No. 60 of Meyer Shank Racing.

Last year, WTR’s No. 10 entered the season finale with a 19-point lead but lost the title to the No. 31 Cadillac of Action Express.

Full-time WTR drivers Filipe Albuquerque and Ricky Taylor (who will be joined by Brendon Hartley in the No. 10 this weekend) have a series-leading four victories this season. The MSR duo of Tom Blomqvist and Oliver Jarvis (who will be joined by Helio Castroneves this weekend) won the Rolex 24 at Daytona and have five runner-up finishes this year.

Championship scenarios in the other four categories:

GTD Pro: Points leaders Matt Campbell and Mathieu Jaminet will clinch the title by starting in their No. 9 Pfaff Motorsports Porsche 911 GT3 R.

–GTD: There are 140 points separating the top four teams with Roman De Angelis and the No. 27 Heart of Racing Aston Martin Vantage GT3 leading by 45 points.

–LMP2: John Farano is first in the driver standings by 33 points over Dwight Merriman and Ryan Dalziel. In the team standings, the No. 52 PR1 Mathiasen Motorsports leads by 19 points over the No. 8 Tower Motorsport (Farano’s team).

–LMP3: No. 54 CORE autosport drivers Jon Bennett and Colin Braun lead by 83 points over the No. 74 Riley Motorsports of Gar Robinson.

With the 10-hour race requiring an extra driver, several stars from other racing series have been added. In addition to Castroneves, Scott Dixon and Ryan Hunter-Reay will serve as third drivers in Chip Ganassi Racing’s pair of Cadillacs.

Jimmie Johnson also will be making his last DPi start in the No. 48 Ally Cadillac with Mike Rockenfeller and Kamui Kobayashi. Petit Le Mans could mark the last start in an IMSA prototype for Johnson, who has said limited inventory likely will keep him out of the GTP category in the Rolex 24 next year.

Here are the start times, starting lineup, schedule and TV info for the IMSA Petit Le Mans at Road Atlanta (all times are ET):


Petit Le Mans at Road Atlanta start times, schedule, TV info

When: Saturday, 12:10 p.m. ET

Race distance: Ten hours on the 12-turn, 2.54-mile road course

TV: Noon-3 p.m., NBC; 3-10:30 p.m., USA Network. Peacock, the NBC Sports App,and NBCSports.com will have streaming coverage of the event from flag to flag beginning at noon. Leigh Diffey and Dave Burns are the play by play announcers with analysts Calvin Fish, Townsend Bell, James Hinchcliffe and Brian Till. The pit reporters are Kevin Lee, Hannah Newhouse, Dillon Welch and Matt Yocum.

IMSA.com live TV qualifying stream: Friday, 3:35 p.m. ET.

IMSA Radio: All sessions are live on IMSA.com and RadioLeMans.com; SiriusXM live race coverage will begin Saturday at noon (XM 207, Internet/App 992).

Forecast: According to Wunderground.com, it’s expected to be 63 degrees with an 85% chance of rain at the green flag.

Entry list: Click here to see the 48-car field for the IMSA Petit Le Mans at Road Atlanta


Daily schedule IMSA Petit Le Mans

Here’s a rundown of the Petit Le Mans at Michelin Road Atlanta in Braselton, Georgia:

Wednesday, Sept. 28

9:30 a.m.: Mazda MX-5 practice

10:25 a.m.: Porsche Carrera Cup

12:30 p.m.: Prototype Challenge practice

1:15 p.m.: Mazda MX-5 practcice

2 p.m.: Porsche Carrera Cup practice

3:30 p.m.: Michelin Challenge practice

Thursday, Sept. 29

8 a.m.: Prototype Challenge practice

9 a.m.: Porsche Carrera Cup qualifying

9:50 a.m.: IMSA WeatherTech SportsCar Championship practice

11:40 a.m.: Prototype Challenge qualifying

12:10 p.m.: Michelin Challenge practice

1:50 p.m.: Mazda MX-5, Race 1

2:55 p.m.: IMSA WeatherTech SportsCar Championship practice

5 p.m.: Porsche Carrera Cup, Race 1

6 p.m.: Michelin Challenge qualifying

7:30 p.m.: IMSA WeatherTech SportsCar Championship practice

Friday, Sept. 30

8 a.m.: Prototype Challenge race

9:50 a.m.: Mazda MX-5, Race 2

10:55 a.m.: Porsche Carrera Cup, Race 2

1:10 p.m.: IMSA Michelin Pilot Challenge race

3:40 p.m.: IMSA WeatherTech SportsCar Championship qualifying

Saturday, Oct. 1

9:15 a.m.: IMSA WeatherTech SportsCar Championship practice

12:10 p.m.: Petit Le Mans