Timekeepers: What winning a watch at the Rolex 24 means to a driver

Courtesy of IMSA
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DAYTONA BEACH, Fla. – Some gift them to family and friends. Some keep them for their children. Some put them in safekeeping.

Others wear them as a daily reminder of perhaps their greatest accomplishment in auto racing.

It’s the steel and yellow gold Rolex Oyster Perpetual Cosmograph Daytona (with a white dial) that has become synonymous with victory in the 24-hour race that opens the IMSA season.

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“Daytona is about one thing and one thing only: It’s just the watch,” said Bryan Sellers, the 2018 GTD Series champion who still is seeking his first Rolex 24 at Daytona victory after 13 starts. “You grow up in sports car racing knowing that is the one trophy you have to win before you walk away. You want to wear that watch to Daytona the next year, so that everyone knows you won it, or you want to wear it to the year-end banquet so people know you have won one.

Tony Kanaan, Kyle Larson, Jamie McMurray and Scott Dixon with their watches after their 2015 Rolex 24 win (Jerry Markland/Getty Images).

“That is a race that when you win it, your name is forever etched in history. There is something special about it. Everybody wants the watch. That’s all that matters.”

Since 1992, every driver on a class-winning team in the Rolex 24 at Daytona (and the race’s grand marshal) has received the watch, whose retail price starts at more than $10,000. Last year, there were 16 watches awarded to the winners at Daytona International Speedway.

Every winner has a story of what the watch means, and every driver still trying to win their first has a story of what they’d do with it.

Here’s a sampling of what the watch means to those racing in the 58th running of the Rolex 24 at Daytona:


A.J. Allmendinger (2012 Daytona Prototype overall winner): “Yeah, I always bring it with me to the Rolex as a good luck charm to show me like, ‘Hey, we’ve gotten one before, we can still go do this again.’ For the most part, I don’t wear it, I keep it in a drawer that I know where it is at all times. If I’m feeling a little down on myself about my driving at times, I may have put it back on just to show like ‘Hey, you can get it one when it’s time,’ but I don’t wear it a lot, I wear it on special occasions and always bring it out just to show that you know it’s inspiration. I’d like another one for my other arm. Technically, I have to get another one for my dad because I promised him the first one and once I won it I was like, ‘No, sorry Dad, this one’s mine,’ but it’s there. It’ll always be in a drawer for sure.”

Townsend Bell (2014 GTD): “We lost the race in 2014 on a penalty, and the penalty was reversed two hours after the race. So we won the race and I won a watch. And then four years later, my watch was stolen when my house was burglarized. So just for one watch and one win, I’ve had a roller coaster ride of emotions just to this point, and I really look at it like I’m level set back to nothing, and I’ve got to go earn and win one again and having lost one through theft it makes me just as hungry as ever to go make it happen. … When I first won the watch, I brought it home to California, and I remember showing it to my oldest son Jaxon at the time, and it’s one of the few things I’ve done in racing where he’s looked at something or held something, and I can tell he was proud and thought it was pretty cool. As a dad, that’s a great feeling.”

Andy Lally (2001Rolex SRPII, 2009-2011-2012 Rolex GT, 2016 GTD): “I actually have eight because I got three championships and back then they used to give you one for the championship. The first one is here and the other seven are gifted to people that have helped me out through the years. I gave my mom, my dad, my stepdad, my little sister, Mike Johnson, who was the car owner and the guy that put me in my first Daytona that helped me win the first one. My old soccer coach and the first guy to sponsor me in a car. He pulled me out of go karts and put me in my first race car. Those people have my other seven watches. I want to win more to give back. I love that moment because I give it to people who appreciate what this race is about and appreciate the Rolex brand and appreciate what that means, what that signifies, what that Rolex Daytona is and it’s special to me and I know it’s special to them.”

Joao Barbosa (2010 Daytona Prototype overall, 2014 Prototype overall, 2018 Prototype overall): “I’m planning to donate a couple of them when my kids grow up and probably when they have their own kids so it goes by generations. I have two kids so someday they will have their own kids, and it might be a good gift to give them when they get to that point.”

Renger van der Zande (2019 DPI overall): “I have a son, he’s 1 year and 2 months. So, if he behaves for 18 years and he’s responsible, he might get a Rolex from me. So I’ll keep it safe for then.”

Jeff Gordon, Ricky Taylor, Max Angelelli, and Jordan Taylor, show off their Rolex watches in victory lane after winning the 24 Hours at Daytona in 2017 (Brian Cleary/Getty Images).

Ricky Taylor (2017 Prototype overall): “So when I won the Rolex in 2017, I never took it out of the box. I would leave it in the box and I would eat breakfast with it every day, I’d look at it, and it didn’t seem real. So I’d look at it and it would be there, we’d eat breakfast together, and then I’d put it away. That went on for about two, three weeks, and then my dad told me that we had a sponsor dinner, and everyone was wearing their watches, so I had to wear it. So, besides that one time that I wore it to the sponsor dinner, it’s never come out of the box. It hides in my office, and I want it just to stay exactly how it was the day that we won.”

Oliver Gavin (2016 GTLM): “My Rolex is now at home in a safe. I’ve gotten it out of the box once and showed my family. It was kind of like, ‘OK, I’m going to put this away for safekeeping. It’s now still there, in the safe. I’ve got relics from the Sebring 12 Hours in 2013. I want one more, then I’ve got one for all my children. That’s my goal.”

Ryan Briscoe (2015 GTLM, 2018 GTLM): “The first one was absolutely mine and I don’t wear a watch much, I’ve got a beautiful watch box at home. My dad gave me this rotating watch box so it keeps it going and so forth. My second one, I wanted to give to my wife. I had it sized for her. It’s a gold one with a white face and really looks good. So on special occasions, we will put our Daytonas on and go out.”

Sebastien Bourdais, Christian Fittipaldi and Joao Barbosa celebrate with their watches after the 2014 Rolex 24 (courtesy of IMSA).

Patrick Pilet (2014 GTLM): “My wife she told me if I win a second one, she wants to get it so now I have a lot of pressure. I’m always proud to wear the watch and to show what is on the back of the watch with the Rolex winner is something really unique.”

Nick Tandy (2014 GTLM): “The watch is a trophy you can’t buy. You have to win it. It’s obviously symbolic of the race. A bit like the trophies at Le Mans. You can only get these particular trophies at Le Mans. So, if in years to come in time you can look back and show your grandchildren this particular trophy that happens to be a Rolex, and you can say you had to win this, no one can go out there and buy these sort of things- it’s something you have to work for.”

Kamui Kobayashi (2019 DPI overall): “I would not mind having a second one (laughs). This is why you always want to win these big races. The challenge of this big race, everyone wants this big watch. The watch is a special present. Everyone says it looks cool, but when you turn it around and it says Daytona winner, that is something even more special. To look at that, it is just crazy.”

Colin Braun (2014 Prototype challenge winner): “I have two of them. They’re both in my safe at home. I won them, and I just felt like, ‘Man, these are so special to me.’ I want to be able to take them out, look at them and put them back in my safe. I feel like if I wore them, I’d worry about scratching them, losing them. They’re just so special. When I won a second one, I would wear that watch because it would kind of be an everyday watch. I sort of fell back on that and said, ‘Man, this is special, too. I’m putting this in the safe.’ I don’t want anything to happen to it so if we can win a third here I’ll say that I’ll wear it, and hopefully, I really do.”

Simon Pagenaud (2019 Indianapolis 500 winner; winless in five Rolex 24 starts): “Racing is also about the trophies and the jewelry that you get. I think it’s ends up being what you’ve done in your career and when you look at your rings and your watches and your trophies that you’ve won throughout the years, you remember racing moments, passing, actions at the race track, drama and you’ve got all these memories going through your mind. To me, it’s everything. It’s what my life is — its racing–  so obviously if I could get the watch that would be a very special gift.”

Alexander Rossi (2016 Indianapolis 500 winner; winless in two Rolex 24 starts): “I have (an Indy 500 ring), a watch would be great. I don’t know if there’s a race that gives out a necklace if you win but if there is, that would probably be the next on my list.”

Helio Castroneves (three-time Indianapolis 500 winner; winless in four Rolex 24 starts): “I think the jewelry combination would be perfect. Ring (from the Indy 500) and watch together. It would just complete one of the goals that I want. You’re talking about Daytona 24 Hours, and the Rolex would be an incredible asset to have right here (points at wrist).”

Courtesy of IMSA

Tom Blomqvist keeps eye on IndyCar during impressive rise: ‘ I would love to give it a go’

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DAYTONA BEACH, Fla. – In between two of his latest superstar-driver-in-waiting performances, Tom Blomqvist walked through the Daytona International Speedway garage in anonymity.

“Nobody knows who the (expletive) I am,” he said to a team member with a laugh (and without a trace of being miffed), evincing the cheeky humor of someone born in England, raised in New Zealand and also of Swedish descent.

The lack of recognition in the garage might have been because he was clad in a relatively nondescript shirt, hat and sunglasses instead of a colorful firesuit covered by sponsor logos. But he also was on the way to a Friday race eve media availability where his entrance was greeted by only one reporter (after a few minutes).

During a news conference a day earlier, he sat patiently on the dais while his Indy 500-winning teammates and car owner fielded nearly all the questions – even though Blomqvist had turned maybe the most impressive lap of the month to win the Rolex 24 at Daytona pole position in the debut of the Grand Touring Prototype category.

The Meyer Shank Racing driver still might lack the attention commensurate with his already world-class CV (which expanded Sunday with his second consecutive Rolex 24  victory for MSR), but Blomqvist, 29, clearly isn’t bothered by it.

He carries the quiet confidence of knowing his immense talent will ensure results that will make him impossible to ignore.

“To a degree, I guess, it’s definitely ramped up a lot for me,” Blomqvist told NBC Sports. “In America, I’m starting to get a lot more (attention). In the last year, I’ve quite often got a lot of maybe what you’d call the glory moments. It’s been fun. And within the paddock, there’s a lot of respect for me anyway. It’s been good.”

There have been several moments of acclaim since he joined MSR barely a year ago in the IMSA WeatherTech SportsCar Championship. In his first start for the team at last year’s Rolex 24, Blomqvist turned in a Herculean performance to position the No. 60 Acura for the victory (giving way to Helio Castroneves because he was too “cooked” to complete the last 74 minutes).

He was even better this year at Daytona.

He ripped off a monster “one and done” pole-winning lap to beat the clock in qualifying on the 12-turn, 3.56-mile road course. During the race, Blomqvist was as dominant in his first stint as his last in the ARX-06 while taking the checkered flag. He set the mark for the fastest time on Lap 6 that no one topped over the final 755 laps.

The 10 fastest laps in the race belonged to Blomqvist, carrying over his speed from the 2022 when he won the Petit Le Mans season finale to clinch the premier prototype championship at Michelin Road Atlanta.

A year earlier at the same track, he had burst onto the radar of car owner Mike Shank, who was intrigued by Blomqvist’s results as a BMW factory driver in the Formula E and DTM series. In 2014, Blomqvist also finished between second in F3, between champion Esteban Ocon (now with Alpine’s F1 team) and Max Verstappen (who has won the past two Formula One championships).

“He did a lot of high-level stuff, and then kind of fell out of favor, or I don’t know what happened, but he was a free agent,” Shank said. “I started looking at his numbers, and I’m like, ‘We should test this guy. So I take him to Road Atlanta in the fall of ’21, and he got in the car and just slayed it.”

Within minutes, he had called co-owner Jim Meyer.

“I’ve got our guy,” Shank said. “This is our guy. There’s no question about it.

Honda Performance Development president David Salters hugs Tom Blomqvist after the Rolex 24 at Daytona pole (Mike Levitt/LAT/IMSA).

“Now what’s happened, though, and I think if you look back at the Rolex here last year (and) what he did, he’s a gold nugget. He reminds me a little bit when (Robert) Wickens came into IndyCar out of DTM (as a rookie in 2018).

“He truly believes he’s the fastest guy out there, and he proved it (at the Rolex 24).”

Said David Salters, president for Honda Performance Development: “We love Tom. He’s the real deal, isn’t he? Immensely talented, super smart, and on it.

The great thing about our teams, the strength in depth is tremendous. But if you look through the sports car racing now, that’s the standard you have to have. Tom, brilliant, Filipe (Albuquerque), brilliant. Ricky (Taylor). You can go through that list. They’re all superstars. Tom is awesome. His lap in qualifying quite frankly was unbelievable.”


Having conquered one of the world’s greatest endurance races twice with Acura, Blomqvist could be ticketed for the world’s biggest race next – the Indy 500 — with HPD’s primary brand.

He tested a Dallara-Honda for MSR last October at Sebring International Raceway, and while he plans to focus solely on IMSA this season, he remains very intrigued by IndyCar.

And with Castroneves, 47, beginning a one-year deal with MSR’s IndyCar team, there could be an obvious opening in 2024.

“Obviously, it’s not in the cards this year,” Blomqvist told NBC Sports the day before the Rolex. “Yeah, I would love to give it a go. To be honest, I think that would be an amazing step for me in my career. I enjoy the sports car stuff so much. It’s been really good to me lately. I really enjoyed the style of racing.

“But I feel like IndyCar would be a step up for me and my career. It would be fantastic if I could get that opportunity. But yeah, I guess I have to keep pushing Mike or something to give me a shot. But obviously for now, the focus is here in the sports car stuff. It’s not really down to me at the end of the day. And I’ve got to do my job and then the people who pay the bills and make the decisions obviously have to decide if that’s something worth pursuing.

“But yeah, I’d love to give it a go, and I definitely would be up for it.”

Tom Blomqvist after winning the Rolex 24 at Daytona pole on the final qualifying lap (Mike Levitt/LAT/IMSA).

A transition from IMSA to IndyCar naturally would be easier than switching teams, but it also would be comfortable because Blomqvist already seems such a good fit at MSR.

It might have seemed an unusual pairing given his European-heavy background, but Blomqvist likes the Midwestern culture that’s been built at MSR. Based just outside Columbus, Ohio, the team’s shop has “no egos, and that just enables each and every one of to reach our potential.

“Obviously, with Honda, we obviously have some great resources, but we’re up against Porsche, BMW and some big heavy hitters in the motorsports world,” he said. “I wouldn’t say we’ve got a huge team compared to them, but we’ve obviously got a very capable team, and I think that’s what has been so impressive and really, really nice to see about the work that’s been done. No stone has been left unturned.”


Blomqvist still is living in Europe and planning to commute for the nine-race GTP schedule (which has a nearly two-month break after the Rolex 24 until the Mobil 1 Twelve Hours of Sebring). But though he’s “got good friends in America, so I do have places to stay,” he seems open to being based more permanently near MSR in America.

“Let’s see what the future brings, and if that means me spending more time over here,” he said. “It’s a fantastic team. It’s a different environment to what I’m used to. It’s obviously now a hugely successful team, but it is a small team. It does feel like a very small family-operated team, which it is.

“I think Mike’s really just built this thing. It hasn’t happened overnight. Mike’s a great guy and put a lot of trust and faith in me, and I played a relatively good part in some of the success last year. I was able to reward him and give him my all every time I’m on track, and he respects that. But we are still a small team. In the grand scheme of things, we still are a really, really small team.”

Blomqvist said the BMW factory program would have two or three times the staffing of MSR – just on one of its two GTP cars.

“But it’s not the number of people that makes a difference, it’s the quality of people, and obviously Mike and HPD are a fantastic operation to go racing,” Blomqvist said. “We’re racers at heart.

“I’ve been part of some big outfits, and the European way of working is very, very different to how people go about racing in America. I’d say it’s more seat of your pants. A lot of emotion and kind of rides on that competitive spirt, competitive nature and on their personalities. It’s a lot more pure. It feels very pure. You want to win, so we go out and don’t cut corners on trying to win.”

Though it’s aligned with Liberty Media and has big-budget backing and support from Honda Performance Development, MSR also is much less corporate than most GTP teams.

A longtime and respected team owner who has built a sponsor portfolio, Shank also describes his maniacal dedication to success as “messed up,” and he’s known for dropping vulgarities into postrace interview with his blunt and self-deprecating sense of humor.

Meyer Shank Racing co-owner Mike Shank congratulates Tom Blomqvist on the Rolex 24 at Daytona pole position (Mike Levitt/LAT/IMSA).

With a more laid-back but sometimes just as biting demeanor, Blomqvist has become the team’s unquestioned leader behind the wheel

“I definitely feel a lot more immersed,” he said. “Within the team, I was a bit more of an unknown quantity the start of last year. Obviously after last season, the team trusts me a lot. And that gives me a lot of pleasure, pride and confidence. In this sport, confidence is a huge aspect of drivers’ psychology in a way. We’re in extremely high-pressure moments where my job is to perform under the pressure of these organizations and the brand as well.

“It’s just a good, healthy team to be a part of. It’s a high-pressure environment, but the team obviously have put a lot of faith in me, and I’ve been able to deliver for them on occasions.”

Rolex 24 starting lineup
Tom Blomqvist celebrates after winning the pole in the No. 60 Acura ARX-06 (Mike Levitt/LAT/IMSA).