American Flat Track puts emphasis on fans in building 2020 schedule

American Flat Track
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American Flat Track put an emphasis on fans and feedback from other series while also acknowledging everything is tentative while hammering out its schedule for the 2020 season.

The 18-race schedule over nine weekends will begin July 17-18 at Volusia Speedway Park in Barberville, Florida, about 20 miles from AFT’s headquarters in Daytona Beach, Florida.

The dirt track motorcycle racing series, which is sanctioned by AMA Pro Racing, shares a campus with its sister company, NASCAR, and American Flat Track CEO Michael Lock said the series closely observed how it’s handled races in its return during the novel coronavirus (COVID-19) pandemic and also built AFT’s procedures from NASCAR’s post-pandemic playbook of more than 30 pages.

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“I speak personally to the committee within NASCAR that has been put together for the restart, regularly talking to the communications people, general counsel and other relevant operations departments,” Lock told NBCSports.com. “So we’ve derived for Flat Track from NASCAR’s protocols, which I think are entirely consistent with all the other pro sports leagues that are attempting to return.

“Obviously with NASCAR the scale of the business is completely different. There were some times more people involved in the paddock and the race operations for NASCAR than the numbers of people at flat track. Our scale is much smaller, and our venues are generally smaller. So we can get our hands around all of the logistics. I think we’re very confident on that.”

While NASCAR has had just under 1,000 on site for each of its races without fans, Lock said American Flat Track will have between 400 to 500 people, including racers, crews, officials and traveling staff.

But another important difference from NASCAR (which will run at least its first eight races without crowds) is that American Flat Track intends to have fans at its events, though it still is working with public health experts and government officials to determine how many will be allowed and the ways in which they will be positioned (e.g., buffer zones in the grandstands).

Lock said capacity could will be limited to 30-50 percent at some venues.

American Flat Track will suspend its fan track walk, rider autograph sessions for the rest of the season, distribute masks at the gates and also ban paper tickets and cash for concessions and merchandise. Some of the best practices were built with input from a “Safe to Race Task Force” that includes members from various motorcycle racing sanctioning bodies (including Supercross and motocross).

There also will be limitations on corporate hospitality and VIP access and movement.

“I think everything the fans will see will be unusual,” Lock said. “Everything at the moment is unusual. We will roll out processes that are entirely consistent with the social distancing guidelines that will be in place at the time of the event. So we’re planning for a worst-case scenario. And if things are easier or better by the time we go to a venue, it’s a bonus.”

Lock said the restrictions are worth it because (unlike other racing series) AFT must have fans (even a limited number) for financial viability.

“We took a decision fairly early on in this process that it was neither desirable nor economically viable to run events without fans,” Lock said. “I can think of some big sports like NFL or like NASCAR where a huge chunk of that revenue is derived from broadcast, which means that your decision making as to how you run an event, where you can run an event has a different view than a sport like ours, or even like baseball, for example, that needs fans. Because the business model is so different.”

Broadcast coverage is important to American Flat Track, which added seven annual races over the past five years and can draw as many as 15,000 to its biggest events.

Lock said AFT ended the 2019 season with more than 50,000 viewers for each live event, making it the No. 1 property on FansChoice.TV. This year, the series has moved to TrackPass on NBC Sports Gold. “We’re expecting a really strong audience from Day 1, particularly with all this pent-up demand,” Lock said.

NBCSN also will broadcast a one-hour wrap-up of each race (covering heat races and main events).

Because the season is starting three months late, the doubleheader weekends will allow AFT to maintain its schedule length despite losing several venues. And there could be more, Lock said, noting that there still are three TBA tracks.

“There may still be some surprises to come from one venue or another of delay or cancellation,” he said. “But we are intending to run as full a season as possible.”

Here is the American Flat Track schedule for 2020:

July 17-18 (Friday-Saturday): Volusia Speedway Park, Barberville, Florida

July 31-Aug. 1 (Friday-Saturday):  Allen County Fairgrounds, Lima, Ohio

Aug. 28-29 (Friday-Saturday): TBA, Northeast United States

Sept. 5-6 (Saturday-Sunday): Illinois State Fairgrounds, Springfield, Illinois

Sept. 11-12 (Friday-Saturday): Williams Grove Speedway, Mechanicsburg, Pennsylvania

Sept. 25-26 (Friday-Saturday): TBA, Texas

Oct. 2-3 (Friday-Saturday): Dixie Speedway, Woodstock, Georgia

Oct. 9-10 (Friday-Saturday): TBA, North Carolina

Oct. 15-16 (Thursday-Friday): AFT season finale, Daytona Beach, Florida

Peacock to stream all Supercross and Motocross races in 2023, plus inaugural SuperMotocross Championship

Peacock Supercross Motocross 2023
Feld Entertainment, Inc.
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NBC Sports and Feld Motor Sports announced that Peacock and the NBC family of networks will stream all 31 races of the combined Monster Energy Supercross, Lucas Oil Pro Motocross and the newly created SuperMotocross World Championship beginning January 7, 2023 at Angel Stadium in Anaheim, California and ending October 14 in the place where Supercross was born: the Los Angeles Coliseum.

The combined series will create a 10-month calendar of events, making it one of the longest professional sports’ seasons in the United States.

The agreement is for multiple years. The season finale will air live on Peacock and the USA Network.

Peacock will present live coverage of all races, qualifying and heats across both series. The 31 total races will mark a record for the combined number of Supercross and Pro Motocross events that NBC Sports will present in a single season.

NBC, USA Network and CNBC will provide coverage of all races, including the SuperMotocross World Championship Playoffs and Final, through 2023 and beyond. For more information about the Peacock streaming service, click here.

“With our wide array of live and original motorsports offerings, Peacock is a natural home for Supercross and Pro Motocross races,” said Rick Cordella, Chief Commercial Officer, Peacock. “We’re looking forward to providing fans with an easily-accessible destination to find every race all season long, including the exciting finish with the newly formed SuperMotocross World Championship.”

MORE: A conversation about media rights created the new SuperMotocross World Championship Series

The NBC family of networks has been home to Supercross for the past several seasons and this is a continuation of that relationship. The media rights for both series expired at the end of 2022, which allowed Supercross and Motocross to combine their efforts.

In fact, it was that conversation that led to the formation of the SuperMotocross World Championship (SMX).

The SMX series will begin on September 9, 2023 after the conclusion of the Pro Motocross season. Points will accumulate from both series to seed the SMX championship, which creates a record number of unified races.

“The SuperMotocross World Championship adds a new dimension to the annual Supercross and Pro Motocross seasons that will result in crowning the ultimate World Champion,” said Stephen C. Yaros, SVP Global Media and Supercross for Feld Motor Sports. “We are thrilled to be extending our relationship with NBC Sports so our fans can watch all the racing action streaming live on Peacock and the option to also watch select rounds on NBC, USA Network and CNBC.”

Complete 2023 coverage schedules for Supercross, Pro Motocross and the SuperMotocross World Championship on Peacock, NBC, USA Network and CNBC will be announced in the near future.