Midweek late model racing series announced for March debut

midweek late model racing

Online streaming service FloSports announced a new midweek late model racing series to debut March 25, 2021 at 411 Motor Speedway in Seymour, Tenn.

The Castrol FloRacing Night in America will feature 10 races scheduled to run from March through October. Most races will take place on either Wednesdays or Thursdays with one show on Tuesday. All events will be streamed live and available on demand at FloRacing.com. The 10 races will each be held at a different track in eight states located in the Midwest or South.

This marks the first time a sports streaming company has independently organized and produced a series of this scale.

The races will boast paydays of $10,000 to $20,000-to-win prizes as well as a points fund worth $60,000 to the winner.

Additionally, the series will be supported by a live studio show hosted by Michael Rigsby and Derek Kessinger, both with ties to DirtonDirt.com, which is one of the leading authorities on the sport.

FloRacing Night In America’s live midweek racing  joins other marquee events available on that site which includes the Dirt Late Model Dream, World 100, and Wild West Shootout.

“We are excited to continue providing grassroots motorsports fans with unique and high quality offerings on the FloRacing platform,” said Rigsby in a release. “We believe we’re adding even more excitement to FloRacing subscribers during the 2021 Dirt Late Model season by broadcasting live midweek events, and it’s great to have the support of our partners, including Castrol, who are helping make these races happen.”

The late model series joins a full slate of sprint car action from the site. FloRacing is also the online partner for the All Star Circuit of Champions, which last month announced a schedule of nearly 60 races.

2021 Race Schedule

Thurs., March 25: 411 Motor Speedway Seymour, Tenn.
Wed., March 31:  Tri-City Speedway Granite City, Ill.
Thurs., April 15: Tyler County Speedway Middlebourne, W.Va.
Wed., April 21: Atomic Speedway Alma, Ohio
Wed., May 12: Brownstown Speedway Brownstown, Ind.
Wed., May 19: Marshalltown Speedway Marshalltown, Iowa
Wed., June 2: Florence Speedway Union, Ky.
Tues., Sept. 14: Fairbury Speedway Fairbury, Ill.
Thurs., Oct. 7: Tri-County Racetrack Brasstown, N.C.
Wed., Oct. 20: Volunteer Speedway Bulls Gap, Tenn.

Ford unveils a new Mustang for 2024 Le Mans in motorsports ‘lifestyle brand’ retooling

Ford Mustang Le Mans
Ford Performance

LE MANS, France — Ford has planned a return to the 24 Hours of Le Mans with its iconic Mustang muscle car next year under a massive rebranding of Ford Performance aimed at bringing the automotive manufacturer “into the racing business.”

The Friday unveil of the new Mustang Dark Horse-based race car follows Ford’s announcement in February (and a ballyhooed test at Sebring in March) that it will return to Formula One in 2026 in partnership with reigning world champion Red Bull.

The Mustang will enter the GT3 category next year with at least two cars in both IMSA and the World Endurance Championship, and is hopeful to earn an invitation to next year’s 24 Hours of Le Mans. The IMSA entries will be a factory Ford Performance program run by Multimatic, and a customer program in WEC with Proton Competition.

Ford CEO Jim Farley, also an amateur sports car racer, told The Associated Press the Mustang will be available to compete in various GT3 series across the globe to customer teams. But more important, Farley said, is the overall rebranding of Ford Performance – done by renowned motorsports designer Troy Lee – that is aimed at making Ford a lifestyle brand with a sporting mindset.

“It’s kind of like the company finding its own, and rediscovering its icons, and doubling down on them,” Farley told the AP. “And then this motorsports activity is getting serious about connecting enthusiast customers with those rediscovered icons. It’s a big switch for the company – this is really about building strong, iconic vehicles with enthusiasts at the center of our marketing.”

Ford last competed in sports car racing in 2019 as part of a three-year program with Chip Ganassi Racing. The team scored the class win at Le Mans in 2016 in a targeted performance aimed to celebrate the 50th anniversary of Ford snapping Ferrari’s six-year winning streak.

Ford on Friday displayed a Mustang with a Lee-designed livery that showcased the cleaner, simplified look that will soon be featured on all its racing vehicles. The traditional blue oval with Ford Performance in white lettering underneath will now be branded simply FP.

The new mark will be used across car liveries, merchandise and apparel, display assets, parts and accessories and in advertising.

Farley cited Porsche as an automaker that has successfully figured out how to sell cars to consumers and race cars in various series around the world while creating a culture of brand enthusiasts. He believes Ford’s new direction will help the company sell street cars, race cars, boost interest in driving schools, and create a merchandise line that convinces consumers that a stalwart of American automakers is a hip, cool brand.

“We’re going to build a global motorsports business off road and on road,” Farley told the AP, adding that the design of the Mustang is “unapologetically American.”

He lauded the work of Lee, who is considered the top helmet designer among race car drivers.

“We’re in the first inning of a nine inning game, and going to Le Mans is really important,” Farley said. “But for customer cars, getting the graphics right, designing race cars that win at all different levels, and then designing a racing brand for Ford Performance that gets rebranded and elevated is super important.”

He said he’s kept a close eye on how Porsche and Aston Martin have built their motorsports businesses and said Ford will be better.

“We’re going in the exact same direction. We just want to be better than them, that’s all,” Farley said. “Second is the first loser.”

Farley, an avid amateur racer himself, did not travel to Le Mans for the announcement. The race that begins Saturday features an entry from NASCAR, and Ford is the reigning Cup Series champion with Joey Logano and Team Penske.

The NASCAR “Garage 56” entry is a collaboration between Hendrick Motorsports, Chevrolet and Goodyear, and is being widely celebrated throughout the industry. Farley did feel left out of the party in France – a sentiment NASCAR tried to avoid by inviting many of its partners to attend the race so that it wouldn’t seem like a Chevrolet-only celebration.

“They’re going right and I’m going left – that NASCAR thing is a one-year deal, right? It’s Garage 56 and they can have their NASCAR party, but that’s a one-year party,” Farley said. “We won Le Mans outright four times, we won in the GT class, and we’re coming back with Mustang and it’s not a one-year deal.

“So they can get all excited about Garage 56. I almost see that as a marketing exercise for NASCAR, but for me, that’s a science project,” Farley continued. “I don’t live in a world of science projects. I live in the world of building a vital company that everyone is excited about. To do that, we’re not going to do a Garage 56 – I’ve got to beat Porsche and Aston Martin and Ferrari year after year after year.”

Ford’s announcement comes on the heels of General Motors changing its GT3 strategy next season and ending its factory Corvette program. GM, which unlike Ford competes in the IMSA Grand Touring Prototype division (with its Cadillac brand), will shift fully to a customer model for Corvettes in 2024 (with some factory support in the IMSA GTD Pro category).