GMC’s Hummer EV to sponsor, provide livery to Chip Ganassi in Extreme E

Extreme E Ganassi Hummer
GMC
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Chip Ganassi Racing and GMC announced a multiyear sponsorship in the Extreme E series that will feature bodywork, graphics and a unique grille that replicates GMC’s Hummer EV.

“I can’t think of a better fit than showcasing the look of GMC’s Hummer EV in Extreme E with Chip Ganassi Racing,” Jim Campbell, General Motors’ U.S. vice president, Performance and Motorsports, said in a relase. “Both GMC Hummer EV and the Extreme E series are designed to be revolutionary – to challenge perceptions of electric vehicles and to showcase their true capability.”

The Extreme E series features rally style racing in electric SUVs in regions that are impacted heavily by climate change. Showcasing the Hummer EV body style further underscores the diversity of this type of vehicle and racing.

“It’s truly an honor to represent GMC, especially during such an exciting time in auto racing,” said Chip Ganassi, CGR team owner. “The new GMC Hummer EV is going to be a game changer in terms of how the world views off-road EV capability, and we couldn’t be more proud to represent GMC in such an innovative new series.”

The five-race challenge will occur in Saudi Arabia, Senegal, Greenland, Brazil and Argentina.

As part of the inaugural season, CGR will have a documentary film crew following their adventure, which will further highlight the unique branding.

The Extreme E series pairs one male and one female driver in each team. Chip Ganassi Racing previously announced Kyle LeDuc and Sara Price will be the racers behind the wheel of his entry.

“We feel very proud to welcome GMC and its iconic GMC Hummer EV to the Extreme E family, as it joins forces with our Chip Ganassi Racing team,” said Alejandro Agag, founder and CEO of Extreme E. “Not only will Extreme E be a thrilling motorsport, it will also showcase the performance and benefits of electric vehicles.”

Sports imitates art with Tyler Bereman’s Red Bull Imagination course

Red Bull Imagination Bereman
Chris Tedesco / Red Bull Content Pool
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This past weekend riders took on the Red Bull Imagination, a one-of-a-kind event conceived by Tyler Bereman – an event that blended art, imagination, and sports.

In its third year, Red Bull Imagination opened to the public for the first-time, inviting fans to experience a more personal and creative side of the riders up close and personal.

As the event elevates its stature, the course gets tougher. The jumps get higher and the competition stouter. This year’s course took inspiration from a skatepark, honoring other adrenaline-laced pastimes and competitions.

“There’s a ton of inspiration from other action sports,” Bereman told Red Bull writer Eric Shirk as he geared up for the event.

MORE: Trystan Hart wins Red Bull Tennessee Knockout 

Bereman was the leading force in the creation of this event and the winner of its inaugural running. In 2022, Bereman had to settle for second with Axell Hodges claiming victory on the largest freeride course created uniquely for the Red Bull Imagination.

Unlike other courses, Bereman gave designer Jason Baker the liberty to create obstacles and jumps as he went. And this was one of the components that helped the course imitate art.

Baker’s background in track design comes from Supercross. In that sport, he had to follow strict guidelines and build the course to a specific length and distance. From the building of the course through the final event, Bereman’s philosophy was to give every person involved, from creators to riders, fans and beyond, the chance to express themselves.

He wanted the sport to bridge the valley between racing and art.

Tyler Bereman uses one of Red Bull Imagination’s unique jumps. Garth Milan / Red Bull Content Pool

Hodges scored a 98 on the course and edged Bereman by two points. Both riders used the vast variety of jumps to spend a maximum amount of time airborne. Hodges’s first run included nearly every available obstacle including a 180-foot jump before backflipping over the main road.

The riders were able to secure high point totals on their first runs. Then, the wind picked up ahead of Round 2. Christian Dresser and Guillem Navas were able to improve their scores on the second run by creating new lines on the course and displaying tricks that did not need the amount of hangtime as earlier runs. They were the only riders to improve from run one to run two.

With first and second secured with their early runs, Hodge and Bereman teamed up to use their time jointly to race parallel lines and create tandem hits. The two competitors met at the center of the course atop the Fasthouse feature and revved their engines in an embrace.

Julien Vanstippen rounded out the podium with a final score of 92; his run included a landing of a 130-foot super flip.