fresh from florida

NASCAR: “Fresh From Florida” group re-ups with Richard Petty Motorsports

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Richard Petty Motorsports will once again have backing from the Florida Dept. of Agriculture and Marketing Services’ “Fresh From Florida” campaign in 2015.

The Fresh From Florida colors will serve as primary sponsor on the No. 43 RPM Ford Fusion of Aric Almirola for two races next season: Atlanta Motor Speedway in March and Talladega Superspeedway in May.

Additionally, Fresh From Florida will have associate placement on the No. 43 at six other Sprint Cup tracks (Martinsville, Bristol, Richmond, Charlotte, Kentucky and Darlington) and support Almirola in both NASCAR XFINITY Series races at Daytona International Speedway (February and July).

“We saw great success with the ‘Fresh From Florida’ motorsports campaign last year after developing a complete media, retail, event marketing and motorsports event plan which impacted millions of consumers throughout Florida and the Southeast,” said Mike Hargrave, RPM’s chief marketing officer, in a statement.

“This partnership proved fruitful for the Florida Department of Agriculture and Consumer Services by delivering a message regarding the superior quality of Florida products. Through this program, the vast motorsports fan base is better educated when purchasing fresh seafood, produce and other products produced in the state of Florida. We look forward to supporting and executing this program in 2015.”

RPM’s marketing arm will also assist Fresh From Florida with at-track relationships at Homestead-Miami Speedway and Sebring International Raceway, where it will serve as presenting sponsor for the TUDOR United SportsCar Championship’s Mobil 1 Twelve Hours of Sebring.

The “Fresh From Florida” campaign has been partners with RPM since 2013. This past year, it was the primary sponsor for Almirola at Darlington, where he finished 24th.