Last year was the year of the doge. This year might be the year of the bitcoin.
While Josh Wise’s Reddit community-fueled Dogecoin livery last year was both a rallying point for the online community and something that upset the establishment in terms of normal NASCAR team sponsorship, the introduction of BitPay to Justin Boston’s truck at Kyle Busch Motorsports may be for more than just a one-off appearance generated for PR and marketing purposes.
BitPay – the world’s leading bitcoin payment processor which enables businesses to accept bitcoin payments – will serve as primary sponsor for Boston’s No. 54 Toyota Tundra at the season-opening round of the NASCAR Camping World Truck Series season at Daytona in a couple weeks. With BitPay joining one of the top truck teams, it marks a big arrival in NASCAR for the digital currency.
“I couldn’t be more excited about having this opportunity to represent the BitPay brand on and off the track,” Boston said, via a team release. “BitPay is a global leader in bitcoin payment processing and they are at the forefront of shaping how we all spend money in everyday life.”
Added Stephanie Wargo, Vice President of Marketing for BitPay, “NASCAR is watched by millions of people all over the world. Through this exposure and working with Justin and KBM, we hope to help raise awareness about the bitcoin technology and our company’s platform.”
Boston was announced in November to run a full Truck season with KBM for his rookie year. He has one prior Truck start, and also made two NASCAR Xfinity Series starts for Joe Gibbs Racing a year ago.