From the Cushion: Outlaws director describes the day racing paused

World of Outlaws Sprint Car Series
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Ed. note: Dan Beaver will be rounding up happenings in dirt racing around the country this season for Motorsports Talk in his weekly “From the Cushion.”

The world of motorsports came to a screeching halt on March 13.

As the sun rose that Friday morning, IndyCar and NASCAR still planned to race their scheduled events in Atlanta, Georgia, and St. Petersburg, Florida, respectively, only without fans in attendance in response to the COVID-19 outbreak.

Dozens of World of Outlaws Sprint Car series haulers were converging on Cotton Bowl Speedway in Paige, Texas. Teams were heading to the fifth race of a grueling schedule featuring more than 80 races. A few teams were already there.

Back in Concord, N.C., World of Outlaws chief marketing officer Ben Geisler heard that President Donald Trump would declare a state of emergency later in the day. IndyCar CEO Mark Miles later referenced Trump’s impending announcement as part of the reason for the St. Petersburg Grand Prix cancellation.

Geisler tracked down CEO Brian Carter, who was busy monitoring an appeal resulting from a disqualification in a late model race at Volusia Speedway Park in Barberville, Florida. The two executives called Sprint Car Series director Carlton Reimers.

“On Thursday, they already canceled the South by Southwest Festival just down the road (in Austin), which is huge,” Reimers said in a release. “You know, it appeared things were shutting down across the country. And Houston was starting to shut down other things, too. Then, of course, most of the major stick and ball sports were delaying or postponing everything, but F1, NASCAR and IndyCar were all racing with various restrictions.

“We had a plan to do something of our own but similar.”

There was a clicking sound in the background. Dominoes were starting to fall. That morning, NASCAR and IndyCar made the decision to send their drivers home. And then, there was that call looming that would shine a spotlight on any decision they made.

“The World of Outlaws aren’t really known for backing down, but the idea of thousands of fans walking through the gates and likely having our driver meeting at the same time President Trump was holding a press conference that we were not totally up to speed on, just didn’t feel like the right thing to do,” Reimers said.

Ultimately, the World of Outlaws Sprint Car Series decided to postpone its events through April 9.

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Following the two-day show in Texas, the World of Outlaw sprints were scheduled to continue west to Arizona and California. The situation was fluid. Local and state officials were issuing proclamations limiting the size of gatherings. Fairground facilities and tracks were making decisions about whether to race.

And the phones wouldn’t stop ringing. It was not uncommon to get three answers from three different sources.

“Things were moving so fast it was hard to keep up with all of it,” Reimers said. “You’d think we’re good then I’d get another call or text from Carter and another governor or county would have put something else out. We had a race in California partnered up with USAC, and they almost canceled it from their side before we had all of our ducks in a row. Fairgrounds were announcing facility closings before anyone had considered upcoming races.”

The situation in California was particularly volatile.

Four events were scheduled there from March 28-April 4. But no one knew whether they would be allowed to race after making the long haul.

In 2018, the series was forced to cancel or reschedule 18 of the first 23 races because of rain. Then, as now, many of the opening events were scheduled in California. The high cost of transporting the cars there only to sit idle was a factor in the decision to postpone the season.

“Everyone has to deal with the pain of this,” Reimers said. “Everybody has got to do their part, no matter how small it is. You can argue all day that we could have raced at Cotton Bowl, and it wouldn’t have affected anything. But the reality is, as well thought out as the final plan was, it was done quickly in just a couple of days and with a limited amount of information. We decided the best thing at the time was to step back and better understand where this was all headed.”

If the situation stabilizes, the World of Outlaws still might salvage part of their West Coast swing. Another four California races are on tap beginning April 10 at Merced (California) Speedway. If they are not able to race in April, the season will resume when it is safe to do so.

“This is a worldwide thing, and we have to figure out how to return to racing in the safest way possible,” Reimers said. “The White House asked for another 15 days to help fight the coronavirus earlier this week, and we’re going to honor that while we work on rescheduling races and come up with a plan to go back racing very soon.”

As other series consider the impact of suspending races for a month or more, the Outlaws have the experience of the sodden start to 2018.

When asked if they could survive the hiatus, Reimers replied, “We’ve done it before.”

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Ford unveils a new Mustang for 2024 Le Mans in motorsports ‘lifestyle brand’ retooling

Ford Mustang Le Mans
Ford Performance
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LE MANS, France — Ford has planned a return to the 24 Hours of Le Mans with its iconic Mustang muscle car next year under a massive rebranding of Ford Performance aimed at bringing the automotive manufacturer “into the racing business.”

The Friday unveil of the new Mustang Dark Horse-based race car follows Ford’s announcement in February (and a ballyhooed test at Sebring in March) that it will return to Formula One in 2026 in partnership with reigning world champion Red Bull.

The Mustang will enter the GT3 category next year with at least two cars in both IMSA and the World Endurance Championship, and is hopeful to earn an invitation to next year’s 24 Hours of Le Mans. The IMSA entries will be a factory Ford Performance program run by Multimatic, and a customer program in WEC with Proton Competition.

Ford CEO Jim Farley, also an amateur sports car racer, told The Associated Press the Mustang will be available to compete in various GT3 series across the globe to customer teams. But more important, Farley said, is the overall rebranding of Ford Performance – done by renowned motorsports designer Troy Lee – that is aimed at making Ford a lifestyle brand with a sporting mindset.

“It’s kind of like the company finding its own, and rediscovering its icons, and doubling down on them,” Farley told the AP. “And then this motorsports activity is getting serious about connecting enthusiast customers with those rediscovered icons. It’s a big switch for the company – this is really about building strong, iconic vehicles with enthusiasts at the center of our marketing.”

Ford last competed in sports car racing in 2019 as part of a three-year program with Chip Ganassi Racing. The team scored the class win at Le Mans in 2016 in a targeted performance aimed to celebrate the 50th anniversary of Ford snapping Ferrari’s six-year winning streak.

Ford on Friday displayed a Mustang with a Lee-designed livery that showcased the cleaner, simplified look that will soon be featured on all its racing vehicles. The traditional blue oval with Ford Performance in white lettering underneath will now be branded simply FP.

The new mark will be used across car liveries, merchandise and apparel, display assets, parts and accessories and in advertising.

Farley cited Porsche as an automaker that has successfully figured out how to sell cars to consumers and race cars in various series around the world while creating a culture of brand enthusiasts. He believes Ford’s new direction will help the company sell street cars, race cars, boost interest in driving schools, and create a merchandise line that convinces consumers that a stalwart of American automakers is a hip, cool brand.

“We’re going to build a global motorsports business off road and on road,” Farley told the AP, adding that the design of the Mustang is “unapologetically American.”

He lauded the work of Lee, who is considered the top helmet designer among race car drivers.

“We’re in the first inning of a nine inning game, and going to Le Mans is really important,” Farley said. “But for customer cars, getting the graphics right, designing race cars that win at all different levels, and then designing a racing brand for Ford Performance that gets rebranded and elevated is super important.”

He said he’s kept a close eye on how Porsche and Aston Martin have built their motorsports businesses and said Ford will be better.

“We’re going in the exact same direction. We just want to be better than them, that’s all,” Farley said. “Second is the first loser.”

Farley, an avid amateur racer himself, did not travel to Le Mans for the announcement. The race that begins Saturday features an entry from NASCAR, and Ford is the reigning Cup Series champion with Joey Logano and Team Penske.

The NASCAR “Garage 56” entry is a collaboration between Hendrick Motorsports, Chevrolet and Goodyear, and is being widely celebrated throughout the industry. Farley did feel left out of the party in France – a sentiment NASCAR tried to avoid by inviting many of its partners to attend the race so that it wouldn’t seem like a Chevrolet-only celebration.

“They’re going right and I’m going left – that NASCAR thing is a one-year deal, right? It’s Garage 56 and they can have their NASCAR party, but that’s a one-year party,” Farley said. “We won Le Mans outright four times, we won in the GT class, and we’re coming back with Mustang and it’s not a one-year deal.

“So they can get all excited about Garage 56. I almost see that as a marketing exercise for NASCAR, but for me, that’s a science project,” Farley continued. “I don’t live in a world of science projects. I live in the world of building a vital company that everyone is excited about. To do that, we’re not going to do a Garage 56 – I’ve got to beat Porsche and Aston Martin and Ferrari year after year after year.”

Ford’s announcement comes on the heels of General Motors changing its GT3 strategy next season and ending its factory Corvette program. GM, which unlike Ford competes in the IMSA Grand Touring Prototype division (with its Cadillac brand), will shift fully to a customer model for Corvettes in 2024 (with some factory support in the IMSA GTD Pro category).